Your event education hub

Take your event from a concept to a sell-out event with the help of our blog.


Offline Event Marketing Ideas

For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.

Popular this month

Helm Tickets Announces Progressive Parental Leave Policies

We’re proud to announce one of the most progressive parental leave policies in Britain, to promote gender equality and help new parents get off to the best possible start. Helm Tickets now provides up to 9 months of paid leave above statutory pay, regardless of employees’ gender, the gender of their partner, or how they became a parent (biologically, through adoption, or through surrogacy).

How the arrival of 5G will affect the events industry

The future of connectivity is coming, and it’s going to be faster, more efficient, and even more transformative than we could have imagined. With the arrival of 5G networks – said to be up and running by 2020 – and with analysts suggesting that the super-fast connectivity of over a billion people by 2025, there’s a real wave of anticipation across the tech and events community.

How To Communicate Your Events Brand Story

A “brand’s story” has become a huge marketing buzz-phrase in recent years. But how clear are you on what that means? And how you can use it to elevate your event?

When you harness the power of brand storytelling you’ll be able to engage more effectively with your attendees – developing an emotional response to your brand and building a greater level of community.

How Video Content Can Help Engage Attendees

If you’re not currently using video as part of your marketing strategy then you aren’t alone.

We understand that the thought of creating video content can be an intimidating one, but video is one of the most effective tools in driving customer engagement. 54% of consumers wanted to see more video content from a brand or business they support and 43% of B2C marketers said that pre-produced video is the most successful type of content for marketing purposes.