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Take your event from a concept to a sell-out event with the help of our blog.
FEATURED POSTS
Offline Event Marketing Ideas
For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.
Organiser Spotlight – Breaking into the music industry with MTV
MTV Music Week is turning the traditional festival format on its head with various locations across the city of Plymouth. The 4-day festival will be celebrating not just the music itself but the industry around it, exploring how it impacts art, technology, social media and everything in between.
Organiser Spotlight – MTV Music Week’s Influence on the South West
One of the highlights of Devon’s events scene is MTV Music Week. For 2019, MTV has built on the success of MTV Crashes Plymouth and will now be running a number of music-related events across the city over 4 days, celebrating all things music and offering insight into how it’s impacted art, technology, social media and everything in between.
Popular this month
Discount codes: New and improved
Discount codes can increase sales, nurture relationships and reward your most loyal attendees. We’ve made some big improvements to discount codes, giving you more control than ever!
Helm Tickets opens to the world
Multi currency is now available on Helm Tickets. Sell tickets for your event in GBP, EUR USD and AUD in phase one of our international functionality.
Pay by invoice now available
Event organisers can now opt to allow customers to pay for tickets by invoice – providing even more flexibility to both organisers and attendees.
New Features Coming Soon – Custom Payout Schedule and On-demand Payouts
Updates to how you receive your payouts are coming soon, including a Custom Payout Schedule and On-Demand Payouts! Here’s a quick insight into how it’ll work and what it means for you and your event.
Helm Tickets Win Small Business of the Year at Plymouth Business Awards
After entering the Plymouth Business Awards back in February we’re excited to announce that we have won the award for Small Business of the Year! We’re very pleased to be taking home this award after being shortlisted as finalists for two of the other categories: Best Tech Business and Young Business Person of the Year (for our CEO, Jon Catney).
Helm Tickets Announces Progressive Parental Leave Policies
We’re proud to announce one of the most progressive parental leave policies in Britain, to promote gender equality and help new parents get off to the best possible start. Helm Tickets now provides up to 9 months of paid leave above statutory pay, regardless of employees’ gender, the gender of their partner, or how they became a parent (biologically, through adoption, or through surrogacy).
How the arrival of 5G will affect the events industry
The future of connectivity is coming, and it’s going to be faster, more efficient, and even more transformative than we could have imagined. With the arrival of 5G networks – said to be up and running by 2020 – and with analysts suggesting that the super-fast connectivity of over a billion people by 2025, there’s a real wave of anticipation across the tech and events community.
How To Communicate Your Events Brand Story
A “brand’s story” has become a huge marketing buzz-phrase in recent years. But how clear are you on what that means? And how you can use it to elevate your event?
When you harness the power of brand storytelling you’ll be able to engage more effectively with your attendees – developing an emotional response to your brand and building a greater level of community.
How Video Content Can Help Engage Attendees
If you’re not currently using video as part of your marketing strategy then you aren’t alone.
We understand that the thought of creating video content can be an intimidating one, but video is one of the most effective tools in driving customer engagement. 54% of consumers wanted to see more video content from a brand or business they support and 43% of B2C marketers said that pre-produced video is the most successful type of content for marketing purposes.
© Helm Squared Ltd 2019.