Nowadays, social media might feel like a cutthroat atmosphere with little room for newbies. And, if not appropriately handled, gaining organic reach might be difficult.
The continuous adjustments to social media algorithms have made getting good results from organic marketing much more difficult. Organic campaigns on Facebook reach just 5.5 percent, which means that most of a brand’s followers will never see an organic post. While this is discouraging, it does not rule out the possibility of significant growth through organic social media techniques.
Here are three simple steps to help grow your social media following and community organically — at low or even no cost at all!
Step 1: Interactive and Unique Content Brand Posts
One of the fundamental laws of social media marketing — or any digital marketing — is to produce material that adds value to the lives of your target audience. The contents could be in the form of:
Educational content (e-books, blog posts, how-to videos)
Entertaining content (trendy memes or GIFs, video stories or clips, behind the scenes)
Shareable content (emotional videos, social or community awareness)
For audiences to notice and interact with a piece of content on social media, it must be significant in some manner. This step has a cascading effect that can lead to organic growth of 71% of customers with great social media experience who are inclined to refer the business to relatives and friends.
Begin by monitoring consumer interactions on social media in the appropriate niche and rival social media accounts. What types of material piques the interest of the target audience? What can it do to help consumers with their problems? Of course, it’s not simple to create value-added content that distinguishes a business as an expert or a friend. Still, it’s critical for gaining the shares and interactions that lead to organic growth.
Step 2: Use the Right Hashtags
Hashtags are the most effective strategy for increasing organic reach. They allow customers to find and identify exciting or relevant items. In addition, by establishing positive associations or developing momentum around an event, hashtags may help enhance a brand’s image and promote social sharing.
A great recent example of this is the infamous #AdultSwim trend that blew up on TikTok. As a result, many content creators jump to the bandwagon, resulting in higher views, likes, and comments. With trending hashtags, your brand can quickly get the awareness you aim to reach.
Of course, various social media analytics tools are available to assist marketers, some even free. Because social media is so dynamic, trends on hashtags should be tracked and regularly evaluated so that companies can stay on top of things and remain relevant.
It’s tough to determine the best times to publish on social media. They’re constantly evolving, and they’re entirely dependent on your target audience. Existing data, on the other hand, might be an excellent place to start. Here are the optimal times to post on each network, according to Sprout Social’s data:
Best times: Tuesday through Thursday 9 a.m.–noon
Best days: Tuesday and Wednesday
Worst day: Sunday
Best times: Tuesday, Wednesday, and Friday 9 a.m.–1 p.m.
Best days: Tuesday, Wednesday, Friday
Worst day: Saturday
Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.
Best day: Wednesday
Worst day: Saturday
Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
Best day: Tuesday
Worst day: Sunday
It is also good to research the active times of your target audiences (in case you are an industry-specific brand). For this, you can use social media tools that provide traffic analytics from your social media engagements to pinpoint a particular time.
What You Can Further Do
1. Run Live Events
Events have always been an essential part of marketing. Live events, according to 80 percent of marketers, are crucial to their company’s success. Moreover, running live events on social media is a powerful method to enhance organic reach and engagement in a more digital world. Especially during COVID-19, when live events are more challenging, if not impossible.
Live streaming is a popular way to interact with followers on social media in real-time. Almost 80% of Facebook users prefer live video to sponsored video on the social media platform. When customers want greater authenticity from companies, live streaming on social media is a low-cost method to provide them with an unedited, genuine, authentic experience.
2. Create contests and incentives
People enjoy playing games, competing, and, above all, winning – especially if there is a prize involved. This marketing approach may be used in a variety of ways by both B2C and B2B businesses. Photo, video, user-generated content, and caption competitions are all fantastic methods to get your audience to compete. Prizes might be huge (free long-term membership to your services or a free product) or small (discounts and offers – 72% of consumers seek discounts or sales on social media).
Make sure your competitions and incentives match your company’s goals and give value to your audience, regardless of how you come up with them. People will naturally draw toward your business if your content — and contests — relate to what they desire.
Start Effectively Growing Your Social Media Community
It might feel like you’re yelling into a dark, bottomless hole when it comes to discovering, connecting, and building an organic following on social media. Don’t get disheartened if your first effort isn’t a total slam dunk; success might come from a mix of strategies.
Strategic planning and clever suggestions are necessary to connect more people with the brand since this leads to exponential growth. Whether dealing with influencers or hosting a contest, the goal should always be to engage your users honestly. The more relevant your material is, the more people will see it, resulting in organic growth for your social media presence.
Brands with a firm grasp of their target audience are more likely to form meaningful partnerships that set them apart from the competition. You may now effectively cultivate your brand area and community on social media by following the simple steps we gave.
You’ve put in the work. Set the date. The venue is booked. All the details are polished. Now you’re left with the last bit of work – marketing and promoting your event. A little worried? We’ve got you covered.
We have listed eight of the most effective ways to promote your event so you can easily encourage people to show up and fill up the venue with the buzz and chatter – leaving a great impression on your guests and making it an ultimately successful one.
1. Optimize your Event Page or Website
The basic and yet the most powerful tool to help you promote any event lies in your event page or website. Whether it’s a page hosted on your website or listed on a different platform, a compelling and well-optimized website will immediately grab the attention of page visitors, converting them into guests.
A well-optimized event page or website should include the full and necessary details of your event. Write a compelling event description on why guests should attend alongside event photos and videos, speakers’ bios, a registration button, and a payment link for tickets.
Use usability testing to know whether the design of your page is relevant enough to users to make them engage with you. Leverage analytics to help you decide whether your event page is effective and analyze how many of your page visitors might turn into attendees.
2. Leverage the Power of Social Media
An event is a social occasion, so why not use social media platforms to help you generate the buzz you want?
With their massive user outreach, platforms like Facebook, Instagram, Twitter, and LinkedIn can benefit event promotion.
You can try doing the following on social media:
Include the event page on your social media bios to send visitors straight to your event site.
Creating a short, catchy, and unique event hashtag to use on all your social media posts would prove valuable. It allows users to find content related to your event easily. You can use this hashtag for pre-event promotions such as contests or promotions, real-time event posts, as well as post-event roundups. The use of hashtags will also allow for user-generated content from your guests. What a great PR move, right?
Join different groups on Facebook and LinkedIn to promote your event. There are tons of groups on these platforms, but make sure you find the relevant ones to attract the right audience.
Generate compelling social media content. Dynamic and exciting content apt for different platforms will help you reach the right people. Depending on the nature of the event you’re hosting, play around with it to help you create the content needed to boost your event.
Lastly, don’t forget to post updates. Let users know how and where to register, when the registration ends, how much the tickets are, etc., right on their social media accounts.
3. Use QR Codes
Quick Response (QR) codes have been around for some time now and are famous for their ease of convenience. And since most smartphones have built-in QR code readers, you can utilize this technology for some incredible and fun event promotion stunts.
You can include QR codes in all the promotional items you print, like traditional billboards or digital banners. Allowing users to quickly get the details of your event by just a simple scan.
4. Hand Out Branded Merchandise
Who doesn’t love free stuff? Hand out exclusive, branded merch to help promote your upcoming event. These can include branded caps, tote bags, pens, or even digital kits like cable organizers.
If you are promoting a regular event, hand out the merchandise after every event to help guests remember to sign up for the next ones.
5. Create Dynamic and Exciting Content
Pull in attendees by generating photo and video content relevant to the people you want to attract.
Try creating infographics to help people understand the value of your event and why they should attend.
Video forms of content work well when done right. They have the potential to go viral hence it’s vital to create videos that work to your advantage. You can try creating short and subtle videos to pique the interest of users in your event. And then create a long-form one to explain why this event will be beneficial to them.
You can also share photos or videos that include previous event highlights, trivia related to your event, or even feedback quotes from previous attendees. Just make sure your content uses the same branding to ensure consistency and is all visually attractive so you can take your event to the spotlight it deserves.
6. Put up Banners and Print Outs
As much as digital promotion works, the traditional form still holds power. There is nothing like putting up a printed banner and handing people printouts in high-traffic areas to generate the buzz needed for an upcoming event.
Banners and leaflets are robust and are highly effective, especially when promoting a local event if the venue allows a banner to be displayed, put up one leading up to the event.
7. Utilize Influencer Marketing
A truly effective marketing tactic, influencer marketing should be on your event promotion to-do list. A study suggests that it provides 11x higher ROI than usual banner ads.
Strong partnerships with the right people who have loyal followers can put your event in front of a massive audience. More people seeing your event, more attendees are most likely to sign up.
Collaborate with a relevant influencer, like an industry expert or an advocate identifying with your brand.
8. Use Email Marketing Tactics
Email marketing is an effective digital channel to use when you want to directly reach people and a great way to promote your event.
The power of a great mailing list plus promotion can never go wrong. Here are a few ideas to help you:
Special group rate for people signing up together
Announcement when special tickets go on sale (early bird, last chance, etc.)
Exclusive previews of event speakers and activities
Event promotion can be a little daunting if you don’t know where to start. But with the help of these eight proven and effective techniques, you are sure to get on the right track. Start promoting your event and get ready to fill in those seats in no time!
Social media moves fast, but nowhere is it faster than on Twitter. If you’re promoting events on Twitter, it means your marketing strategy needs to evolve quickly too.
Twitter may be one of the most challenging networks for social media event marketing. Still, it’s also one of the most rewarding.
What makes Twitter a unique platform for events
Tweets may be short, but the Twitter community is large: the platform has 320 million monthly active users. Used by 21% of women and 24% of men, Twitter is most popular among high-income millennials: a prime ticket-buying demographic.
If your event draws a younger, tech-savvy crowd, Twitter should be a vital part of your promotion strategy. Michelle Manafy of Inc. calls Twitter users “information junkies,” referring to a wide variety of information: technology, news, sports, marketing, journalism etc.
Choosing an event hashtag and Twitter bio
The first step in promoting your event on Twitter is to create a hashtag and bio that embodies your event’s spirit.
Hashtags are one of the most effective ways to consolidate conversation about your event on Twitter. When choosing an event hashtag, you want to keep it concise and memorable. When in doubt, consider simply using your event name, its acronym, or even including a hashtag in your event’s official name. Also, be sure to double-check that the hashtag isn’t already being used. Before finalising your event hashtag, search Twitter to make sure it’s not already in use.
Your event’s Twitter bio is one of the first things people will see on your profile. As Google prioritises social media profiles, it’s likely your Twitter account will show up high in search results for your event.
Write a brief, catchy profile — ideally just one sentence — that describes your event and gives the date, location, and link to the next event’s ticketing page.
And don’t forget the value of images on social media. You’ll want to use your logo as the profile picture and a fun photo of a recent event for your banner photo that captures the excitement from a previous event. Your Twitter profile photo should be 400×400 pixels, and your header image should be 1500×1500 pixels.
Promoting your event on Twitter
Culturally relevant and timely posts work great on Twitter. Twitter users are usually most interested in news, quick tips, interesting articles, and trending topics. Use quick, witty, and eye-catching updates to engage them with your event.
Every social media platform is a bit different, but on Twitter, images are king. According to Twitter, posts with images are a third more likely to get retweeted than posts without them.
Beyond images, keep the post as concise (obviously) and eye-catching and to the point as possible. Send out news, tips, how-tos, interesting articles and trends. And ideally, you’ll want to keep them shorter than the 140 character limit. The ideal length depends on your audience, but in general, stick to a 70 to 100 character range. According to the social media management platform Buffer, tweets shorter than 100 characters have a 17% higher engagement rate.
Be aware that a tweet reaches its peak after 18 minutes, so you’ll want to post more frequently than on other networks!
The best time to tweet
Most tweets are sent between noon and 1pm in each time zone. This could be because many people are engaging with Twitter at that time, but it could not. You’ll need to run some tests to work out what times of day your particular audience is on Twitter.
You don’t need fancy analytics to find the best time to use Twitter for events. For a week, try posting once a day during that noon prime time and once during a less popular hour. Then look back on your tweet impressions for each post, which you can find in Twitter’s free analytics. See which time slot is getting your posts in front of the most eyes, and stick with that.
Using Twitter walls at the event
At the event, it’s worth showcasing a Twitter wall. These screens display tweets and images as they’re posted — if they’re tagged with your event’s hashtag. People love to be in the spotlight on these tweet walls, and your attendees are no exception.
To encourage use, make sure your hashtag is visible on displays and screens throughout the event, so people don’t forget it.
Twitter is face-paced. While that may seem intimidating, it offers various opportunities to get in front of your potential audience and become essential in your social media marketing toolbelt.
Facebook, the most popular social media in the world, has more than 2.7 billion monthly users. With that staggering number, it is easily the best platform to use in promoting your upcoming events.
Set up your events on Facebook to reach people, increase attendance, or even sell tickets. About 700 million people market events on Facebook monthly, with 35 million people viewing a Facebook event every day. This makes it easy for every event planner or host to make their events easily discoverable by people.
So how do you set up an event on Facebook? Whether you are creating from a business page or a Facebook personal profile, here is a quick guide to help you.
Creating a Facebook Event:
1 On your computer desktop, log in to Facebook, go straight to your brand page and click “Create Post”.
2 Choose “Create Event” as the post you want to make.
You can also do this by going to the Events tab under your Page name. In the “Upcoming Events” section, click “Create New Event” in the upper right.
For Event creation under a personal page, on your Facebook homepage click Events on the left sidebar menu.
Then click Create New Event
3. Choose whether you’re hosting an Online or In-Person Event.
4. Input the event details on the left side of the screen – event name, date, time, location, description, and event category (music, food, networking, etc.).
Privacy of events posted on business or brand pages is automatically set to Public.
You can preview the event details you’ve input on the right side of the screen to make sure all the details are correct.
On the event details of In-Person events, you can choose whether it’s a recurring event and you can input frequency.
5. Click Next and choose the appropriate “Location”.
For online events, choose how people can join your event. You can host through Facebook Live, through external links, or Others.
For in-person events, input the physical location of where the event will be held.
6. Once done, click Next. This is the last part of the Facebook Event creation and where you can edit the cover photo of your event as well as other necessary event settings.
Click Event Settings to add co-hosts or to make your guest list viewable by all invitees.
For In-Person events, you have the option to include additional information on admission tickets. You can input the price or ticket URL on this part.
7. Check that all event details are correct. Click Create Event and you’re done!
8. Upon completing details of your Facebook event, a pop-up will ask if you want to boost your event.
When you boost your event, you can pay for targeted ads to certain audiences that you want to reach.
On your final Event page, you can now share your event link and see event insights – know how many people have seen your event, how many responded, audience data, as well as ticket link sales.
Unlike business pages, events posted from personal Facebook profiles have the option to be shared with friends.
A typical Facebook event should look like this to your audience:
Now that you’ve created your event on Facebook, you can now start inviting guests. It’s an easy-to-use platform that offers great leverage and can be an asset you can utilize for your next big event.
As an event planner, it’s important to have a clear vision of the overall experience you want your guests to have – a crucial part of this experience is the branding design of your event.
Exceptional marketing materials are an integral part of effectively branding an event. The more creative and individualized your brand and event is, the more memorable it will be. Successful branding will leave a lasting impression on your audience even after the event is done.
No matter your budget, there are cost-efficient event printing websites out there that can help better position your brand and build deeper connections with your audience. We’ve listed down the 10 most affordable event printing websites to help you get started:
Headquartered in Los Angeles, California, this online printing firm specializes in on-demand business printing and graphic printing orders. Their print products range from marketing essentials such as booklets, brochures, and flyers to business essentials like business cards and stickers, to event marketing printables such as banners, event tickets, invitations, name tags, etc.
Their top sellers include packaging labels, stickers, and postcards that start at $0.02. Yard signs start from $0.38. The site offers easy product configuration and overview that you can tweak according to your event material requirement. You can even upload your file or easily create your design online on UPrinting. Customer reviews are also available on the product page and an estimate of shipping and delivery.
UPrinting also offers eco-friendly printing services, so it’s worth checking out if you’re leaning towards a sustainable approach to hosting your events. The site also offers free sample kits so you can check their products before placing your first order.
Printed.com is an online printing website based in the UK that offers event marketing materials, printing and bespoke printing services.
Products range from business cards to indoor posters to brochures up to display boards. The site also offers printed bundles and special offers on their Bundles and Offer page, where you can find the best offers like 20% on business cards, event bundle promos for different events and occasions, and referral discounts. Printed.com also offers different delivery options to suit your needs – standard delivery, same-day delivery, next-day delivery as well as international shipping.
Printed.com is also committed to sustainability and is certified by Forest Stewardship Council® (FSC®) standards and ISO Management standards.
If you’re looking for an on-site printing services company to help spice up your event experience, PartyInkers might be the one for you.
PartyInkers is a live event and on-site printing services company based in Singapore that offers customizable printing applications and packages to match your event branding needs perfectly.
The site offers live screen printing and digital printing. Live screen printing is a unique and creative way to level up any event by offering custom-printed apparel to guests. Digital printing, on the other hand, allows guests to get their custom merchandise printed.
With its wide array of products available and shipping options, Vistaprint’s one of the most popular and most affordable printing websites out there.
The site offers a streamlined process for customers to design easily and order products. Their products range from business cards, banners, photo gifts, wall arts, invitations to advertising signages and promotional products like tote bags, mugs, etc.
Vistaprint offers 100 business cards for $15. You can start by choosing from premade templates, or you can upload your design and then choose the right size, colour, and other requirements that fit your liking.
An online print production and design company, PsPrint offers sample kits and products ranging from banners and signs, booklets, brochures, ID badges, memo pads, and more.
The site offers easily customizable products on its pages with real-time customer feedback. PsPrint also has an available deals page where you can check out available deals and promos from time to time. Currently, their booklets, catalogues, stickers, and envelopes are at a 10% discount. Business cards and door hangers are both at 5% off.
Based in California, GotPrint offers printing services both for professional and personal use.
They have available booklets, brochures, flyers, hang tags, stickers, event tickets, and more for event marketing materials. They currently have a special offer for 500 business cards starting at $8.50.
GotPrint also offers custom design services and free sample kits.
With their next-day delivery offer, Moo is an online printing services company that offers premium products with fast turnaround for their customers.
You can choose from postcards, flyers, stickers, posters, menus, and business cards. Moo also offers sales on many of their products that you can regularly check. They have on sale products of up to 35% off, from business cards to stickers. Check it here.
Moo operates in 10 different countries, and if you’re on a tight schedule and need your printed materials fast, you may want to take a look at them.
Crisp Branding is an online printing company based in the UK and offers fast delivery options to your ordered branded merchandise.
They have a vast array of products available for you to choose from. Crisp also offers instant order quote on ready-made products, or you can upload your design and then ask for a quote.
If you’re planning to have giveaways at your event, you can check Crisp for ideas. They have lots of products from pens, tech accessories, umbrellas to keyrings.
Notepads start at £1.14 – artwork, setup, printing, and delivery included, while tote bags start at £0.73 with a minimum order quantity of 100. Branded pens start at £0.59 with 250 as the minimum order requirement.
For events requiring complex and sophisticated printed marketing materials, you can visit Purely Digital. It’s a printing company that offers 3D prints, block foiling & embossing, large format printing, digital print, etc.
Some of their famous services include die cutting & drilling as well as personalization of products. For the unique touch on your event materials, you can check these out.
Discount Displays is the printing website to visit if you’re looking for large printed displays for your upcoming event.
They offer exhibition and indoor displays as well as outdoor displays. The company also offers large format prints, banners, and signs. Their site also has a special offers page that includes all discounted bundle products and promotional items, so make sure to check that if you want to save a few bucks.
Facebook isn’t just the world’s favourite social media platform; it’s also a powerful events hub. With 490 million people using Facebook events every month, it’s the discovery site many people turn to when they want to find out what’s going on in their area.
Naturally, Facebook is also a competitive space for event marketing. Last year alone saw 38 million events created by Facebook Pages. It’s easy to get overwhelmed by the sheer volume of other events competing in the space.
To stand out, you need to know a few fundamental things. Facebook’s display algorithms reward events that are listed and advertised in particular ways.
So here are a few of our tips to help you market your event more efficiently on Facebook.
Optimise it for mobile
You don’t just want people to find out about your event. You want them to buy tickets.
Since most Facebook traffic takes place on mobile, you’ll want to make sure your checkout process is mobile-optimised. The user shouldn’t have to pinch and zoom in to read text or make a purchase. The “buy” button should be easy to find and click on a small screen. The form fields must be mobile-friendly.
Taking these steps reduces friction for users and makes it easier to checkout. In fact, events see a 160% lift in conversion with mobile-optimised payment processes. With Helm Tickets, the event page we create for you and the whole checkout process is already mobile optimised.
Manage and monitor your events faster
Facebook Events sees 40% year on year growth in engagement; Facebook works hard to make event publishing easier for event creators. With Facebook publishing tools, you can publish, edit, and update multiple events from one dashboard.
Similarly, Facebook event insights allow you to view insights about the people your events have reached and their response to each event.
Soon, Facebook will redesign the feature to include expanded audience insights to give you a better sense of who your audience is.
Facebook supports event creators by making events easy to publish and manage and also makes it simple for users to find events with powerful search and browse capabilities.
Target your ads to the right audiences
Facebook’s targeting tools are highly sophisticated, making for an extremely effective ad platform. To reach a new audience or do a better job of connecting with your current target demographic, boost your event.
You don’t have to have a huge ad budget to increase the impact of an event post.
Event creators have a lot to gain from boosting their events, customers who see the ad can click on the ad immediately to act on their impulse to attend and buy a ticket all within the app.
Facebook’s ad pricing is unique because the social platform charges less for ads that are more relevant to audiences (what they call a ‘relevance score’). This might sound contradictory, but it’s for a good reason: Facebook constantly strives to present better options to its users. So if your ads hit the mark with your audience, you actually pay less.
Using Facebook’s targeting parameters to reach receptive audiences, your ads become more relevant and less expensive. And more importantly, they do a better job of reaching the right audience, so you sell more tickets.
Facebook is an incredibly powerful event marketing tool to use to promote your event better. By making the most out of their events feature combined with some PPC (pay per click) ads, you can see a huge uptake in ticket sales if done right.