There are many things that an event planner must consider when planning an event and a TEN application or license is one of them. A Temporary Event Notice enables an event planner to host a ‘licensable activity/event’ on unlicensed premises in England or Wales (source: www.gov.uk).
What is a TEN (Temporary Event Notice)?
As mentioned above, you will need a Temporary Event Notice if you want to host a licensable activity/event on unlicensed premises. These licensable activities include the following:
selling alcohol
serving alcohol to members of a private club
providing entertainment, such as music, dancing or indoor sporting events
serving hot food or drink between 11 pm and 5 am
To apply for a TEN, your event must have fewer than 500 people at all times, including the staff. Also, the event should last no more than 168 hours or seven days.
Why do you need to file a TEN application?
If you want to hold a one-off event with the attributes listed in the previous section without a premises license, you must file a TEN application. You need to apply for a TEN for each event you host on the same premises.
Also, if you are hosting a licensable activity not included in your existing TEN license, you need to apply again. A good example is hosting a wedding reception at a community centre.
However, one thing to remember is that a TEN does not permit you to use the premises, space, or land where the event will take place. You will have to obtain separate permission from the landlord. For events held in council managed parks or open spaces, you need first to obtain permission from the proper authorities.
How long do you need to apply before your event?
Standard TENs
You must apply for a TEN at least ten clear working days before the event. It’s important to note that the day that your respective council receives your application and the day of your event is not included or categorised as part of “clear working days”.
Before your event, you need to send a copy of the TEN to the respective police and environmental health authorities in the area at least ten working days (or the same day you apply to the Licensing Authority). However, if you apply online, the council will take the initiative to call said authorities for you.
Late TENs
There’s also the case of a ‘late TEN’, which you can apply for between five and nine clear working days before the event.
How do you apply for a TEN?
First off, you must be at least 18 years old or older to apply for a TEN. For a more convenient application, we recommend visiting your local council’s official website, e.g., www.cityoflondon.gov.uk for the City of London. Generally, they show the required steps for application. For reference, you may visit the City of London’s web page for TEN applications at Temporary Event Notice from the City of London (www.gov.uk).
There, you will download the application form and fill in the details. Before applying, be informed that there’s a £21.00 fee. So, you’ll also be needing your debit or credit card details at the ready. Follow the next steps and wait for an update from the Licensing Authority.
What’s next?
All applications will undergo a statutory consultation process when a complete and valid application reaches the Licensing Authority. At which point you will be notified your notice has been received. If there are no objections to the notice, no further action and communications will commence; hence the event is deemed licensed.
However, if there are objections, a public hearing will be held at least 24 hours before the event. Objections will usually come from the police or environmental health authorities if the event may undermine any licensing objectives. This objection notice must be served within three working days from the date the TEN was received.
How many TENs can you apply for?
For personal license holders:
May apply for a maximum of 50 TENs per calendar year; and
No more than 10 of those being late TENs
For non-personal license holders:
May apply for a maximum of 5 TENs per calendar year; and
No more than 2 of those being late TENs
Premises:
A single premise may have up to 15 TENs applied for in one calendar year.
Are you planning an event in Berlin? As a city noted for its cultural flair, it’s no wonder that it’s a favourite place to celebrate by many. After all, when the whole event is finished, your attendees can explore the city and all it offers, from museums, galleries, and operas. With that, here are the top free or low-cost venues you can find in Berlin to host your event successfully.
Stillpoint is a company founded by psychotherapists to offer their participants, both counsellors, and guests, to learn more about new ways to engage with depth psychology. They offer their spaces in Berlin for various events such as 1-on-1 meetings, interviews, conferences, or workshops. Their Open Space venue for hire has an industrial style with raw and unfinished architecture in neutral tones. The space can be used for corporate events or gatherings, lectures, workshops, and the like. The space is also available for rent on weekends.
Location: Hobrechtstraße 66, 12047 Berlin Capacity: Up to 50 to 100 people Price: Starts at £43/hour Travel: Near U Hermannplatz/Sonnenallee Bus Stop
Next to Stillpoint’s Open Space is this luminous and eco-friendly meeting location. It’s a bright open space with movable eco-paper tables and Altbau style wooden floors. Its large vast windows that allow natural light to fill the room make it luminous. It’s also a very versatile space that you can use for different events with boardroom or seminar setups. The available amenities here include high-speed wifi, a projector, and flipcharts. There are also refreshments included in the venue, such as coffee, tea, and water.
Location: Hobrechtstraße 66, 12047 Berlin Capacity: From 10 up to 40 people Price: Starts at £43/hour Travel: Near U Hermannplatz/Sonnenallee Bus Stop
Here’s a chance to enjoy the beautiful Berlin skyline while hosting your event. This venue is the best place to spice up your regular gathering. The space is located at the top of a 22-storey apartment with amazing views and plenty of natural light to fill the room. The beautiful scenery will surely boost the mood of your guests. Moreover, you can customize the space to fit your event requirements with a standing, boardroom, or theatre setup. The venue also comes with a kitchen and a terrace, perfect during short breaks and chats among guests.
Location: Leipziger Str. 44, 10117 Berlin Capacity: Up to 20 to 50 people Price: Starts at £62/hour Travel: Near Jerusalemer Str. Bus Stop
This 340sqm studio is composed of 4 meter high ceilings that are perfect for daylight events as it allows natural light in the room wonderfully. There are two stages for use here; the first is the set building stage with an area of 25sqm and the infinity wall stage with a 26.5sqm area. You can use either location to suit your event. There are comfortable sofas and cosy decorations in the room. Other than the usual conferences and workshops, you can also host creative events from photoshoots, exhibits, and private dining events in this venue.
Location: Teilestraße 11-16. Tor 0, 12099 Berlin Capacity: Up to 100 people Price: Starts at £68/hour Travel: Near Rohdestr. (Berlin) Bus Stop
Host an event at a venue located at a historic S-Bahn bow in Berlin! This 180sqm event space is ideal for all events because of its open space. You can customize it for the usual workshops, meetings, and conferences, alternately host a private dining event, exhibition, and photoshoots. You’ll find the venue in the beautiful wood market area with great Spreeblick. The amenities available here include high-speed internet, a kitchen for breaks, an espresso machine for your meetings, and water refreshments. There’s also a well-equipped area included in the event space for photoshoots.
Location: Holzmarktstraße, 10243 Berlin Capacity: Up to 25 people Price: Starts at £42/hour Travel: Near Lichtenberger Str. (Berlin) Bus Stop
There are plenty of event spaces you can rent in Lust Bar. In the morning, you can rent out the whole bar area for popup events or photoshoots. Then, in the evening, you can rent it for your private parties such as birthdays, wedding receptions, corporate events, and more. There are two cosy and completely intimate venues you can rent out. In addition, you may also rent out their professional kitchen so you can serve your guest’s fantastic food and drinks accordingly. If you are hosting an art exhibition, their walls are also great to showcase your art.
Location: Torstraße 225, 10115 Berlin Capacity: Up to 80 people Price: Starts at £34/hour Travel: Near Hannoversche Straße Transit Stop
Hotel Lützow is a 3-star hotel in Berlin. It is located right in the heart of the hustle and bustle of the city centre. They offer bright and quiet venues that you can use for your events. You can choose one suitable for your event, either small or large meetings or seminars. You also have access to a projector and flipcharts to help you host a successful event. Of course, there’s also high-speed wifi, which is essential for business meetings. You may also choose the one with comfortable armchairs to please your guests.
Location: Keithstraße 38, 10787 Berlin Capacity: Up to 40 people Price: Starts at £53/hour Travel: Near Budapester Str. (Berlin) Bus Stop
Here’s a dynamic event space that will surely amuse your guests. Not only does it feature daylight lighting with its large windows, but this bright venue also features tables in the middle of washing machines. It also has cosy decorations that make a pleasant atmosphere to boost mood and productivity. With great interiors, this place is also great for photoshoots. There are also comfortable sofas that your guests can relax during your event. You may customize the space to suit your event with either a standing, classroom or u-shape set up.
Location: Dudenstraße 78, 10965 Berlin Capacity: Up to 22 to 40 people Price: Starts at £53/hour Travel: Near Kolonnenbrücke (Berlin) Bus Station
True to its name, Micromeeting is a space that can cater to small events. The room has an area of 12 x 4 meters with bright windows and a privacy screen. It is equipped with a stationary bar counter which comes with a coffee machine, microwave, dishes, and glasses which you can use to your advantage, especially during meetings and workshops. It’s also fully equipped with a sound system, an HDMI TV, fast wifi, a large whiteboard, and flipcharts. Its upscale ambience will surely increase your guests’ productivity and improve their focus.
Location: Spenerstraße 1, 10557 Berlin Capacity: Up to 12 to 25 people Price: Starts at £37/hour Travel: Near Spenerstr. (Berlin) Bus Station
So, are you ready to plan your event in Berlin at affordable venues? Make sure to include these venues when considering the best place to host a successful event in the famous capital of Germany.
Oxford City is brimming with event spaces! Also known as The City of Dreaming Spires, Oxford is world-famous for its university and history. It has been home to scholars and royalty for more than 800 years, so it’s no surprise that there are plenty of events happening all year round. If you’re looking for affordable venues in Oxford for your event, here are our top 9.
This bar offers a comfortable atmosphere to its guests paired with great drinks and services. Depending on your requirements, you can either hire their downstairs bar or the whole venue for your event. In addition, the management gives you the chance to create a successful event with your music and decorations. The entire place has a Contemporary Modern design with booth seating, mural wall, and conventional ceiling. In addition, there are delegated spaces for the dance floor and an accompanying sound system so your guests can have a blast.
Location: 55 Little Clarendon Street, Oxford, OX1 2HS Capacity: Up to 100 people Price: Starts at £30/hour Travel: Near Keble Road Bus Stops
The Ark T Centre is “an Oxford Community Arts charity where People, Art and Powerful Ideas come together.” There are five spaces under The Venue: The Main Hall and Room 1 to 4, all with access to the kitchen. The Hall and The Church of the centre are also available for hire.
For instance, the Main Hall of The Venue is suitable for meetings and training and parties and small gatherings. The space is bright with modern interiors and underfloor heating for maximum comfort.
Location: Crowell Rd, Oxford OX4 3LN Capacity: Up to 100 people Price: Starts at £40/hour for business and commercial use Travel: Near Beauchamp Lane Bus Stop
The community centre is headed by the West Oxford Community Association – a non-profit organisation committed to improving the lives of the residents of West Oxford. There are five main event spaces for hire in the building, The Main Hall, the Mary Town Room, The Tumbling Cafe, and Seminar Rooms 1 and 2. There’s also a kitchenette included available for use.
The Main Hall can accommodate up to 150 people, suitable for social gatherings such as birthday parties. Its sprung floor is also excellent for fun activities such as dance and games.
Location: Botley Road, Oxford OX2 0BT Capacity: Up to 150 people Price: Starts at £21/hour for commercial/non-member use Travel: Near Osney Island Bus Stop
The Tara Yoga Centre is an authentic spiritual school and registered charity that offers students unique opportunities for personal and spiritual growth through Yoga and Tantra. They offer studio hires in both London and East Oxford. Oxford’s four available spaces: Tula, Yeshe, Sattva Therapy Room, and the Padma. Among the four choices, Tula is the biggest and Sattva the smallest. So, depending on your event, you can choose any of these rooms for seminars, workshops, yoga, and more. A small kitchen is also available for use.
Location: 2nd Floor, Crown House, 193 Cowley Rd, Oxford OX4 1UT Capacity: Up to 40 to 50 people Price: Starts at £7 to £25/hour Travel: Near Manzil Way Bus Stop
The venues in The Wheelhouse are the perfect Oxford meeting rooms. There are two rooms available: the Angel Court Gerald and the Angel Court Bertha. The former can seat up to 5 people and the other up to 8. The Gerald room is perfect for team meetings, teleconferences, or confidential calls. Meanwhile, the Bertha room is suitable for day-long meetings due to its light and airy design. Both event spaces offer various amenities, including wifi, refreshments, printing, and more.
Location: Angel Court First Floor, 81 St Clement’s, St Clement’s St, Oxford OX4 1AW Capacity: Up to 5 to 8 people Price: Starts at £20/hour to £30/hour Travel: Near St Clements Street (Stop A) and Glebe Street Bus Stops
The Oxford Playhouse is a theatre that has produced a wide range of live performances for over 80 years. The management offers two event spaces for hire: The W Lucy Member’s Room and The Top Room, with designs that echo the Georgian origins of the building. Guests can use the rooms as a private space to relax and enjoy the pre-show and interval. But, event wise, you can customise the room layouts to suit parties, meetings, social gatherings, etc. For smaller events, you may choose the drawing-room and the bright-studio style Top Room for larger events.
Location: 11-12 Beaumont St, Oxford OX1 2LW Capacity: Up to 80 people Price: Starts at £40/hour Travel: Near Magdalen Street (Stop C4) Bus Stop
As one of the central schools in Oxford, St. Gregory the Great School boasts a wide variety of facilities for students and guests. The list includes the astroturf pitch, dance studio, sports hall, and the main hall, accommodating up to 250 people seated. The main hall is a carpeted room with a stage available for use. It can be used for community events or large gatherings. You may also book the hall along with classrooms or the dining hall, in conjunction with the event space. Audiovisual equipment is also at your disposal.
Location: Cricket Road, Oxford, OX4 3DR Capacity: Up to 250 people Price: Starts at £40/hour Travel: Near Shelley Road Bus Stop
Despite being a small primary school, Sandhills features an extensive outdoor space with a grass amphitheatre suitable for presentations and theatre productions. Inside the amphitheatre are two halls, a small carpeted room, and an adjoining kitchen. The green space is excellent for a variety of sports activities but also garden parties and outdoor social gatherings.
Due to its convenient location, the Sandhill outdoor space is usually used by regular football groups and charity matches. Moreover, the space already has a marked out athletics track, a grass mound, and a marked football pitch with goals included.
Location: 10 Terrett Avenue, Headington, Oxford, OX3 8FE Capacity: Up to 300 people Price: Starts at £10/hour Travel: Near Thornhill Park and Ride (Stop E) Bus Stop
The Kings Arms is famous as the oldest pub in Oxford. It was built in 1607 and is still standing today. Its long history makes it extremely loved by scholars and tourists alike. It’s also considered as a city central party location. It’s here that you can host various events from birthday parties, wedding receptions, baby showers, and more. In addition, private events are held in The Wadham Room. The friendly staff are also ready to help you look after your guests and provide excellent service paired with superb food and drinks.
Location: 40 Holywell St, Oxford, OX1 3SP Capacity: Up to 50 people Price: Starts at £10/person Travel: Near Sheldonian Theatre Bus Stop
The long history of the hustle and bustle of Oxford City makes it a hot spot for many social gatherings and other events. With that, we hope that our list of affordable venues can help you pick the right one for a successful event in Oxford with happy guests and a cost-effective budget.
When it comes to trends, latest news and updates, Twitter is the place to go. So, if you want your event to be up there in the list of trendy hashtags and topics, you need to work on your event promotion on Twitter. But, if you’ve tried and you only get occasional mentions, then it’s time to up your game. To help you out, we have listed the top expert ways event planners can improve and grow their event promotion on Twitter.
1. Determine Your Event Tweeter For The Day
First off, assign a person in your team to be an event tweeter. This would be someone whose only job is to tweet the 5Ws (what, when, where, why, and who) and H (how) of the event. You can use your event or brand account to pull someone you trust to handle the tweeting. Next, list down what they need to tweet about to give as much exposure to your event as possible.
Since tweets have character counts, make sure that each tweet posted contains a link or hashtag that directs them to a page with all the information they need about your event.
2. It’s All About Hashtags
Hashtags are essential for social media users. A hashtag will want to make people interact. In a study, Dan Zarella from Hubspot shares how tweets with hashtags get more retweets than can be up to 40% than those without hashtags. But, how do you create compelling hashtags? They must have the following qualities listed below:
Either six characters long or not, over three or four words.
They should be relevant to your event.
Make it unique to both you and your event.
Make it fun and easy to remember.
3. Get Everyone Involved
Every tweet helps. So, before your event starts (or even during prep), make sure that everyone already there knows to interact with your tweets and create their own with the hashtag. These people can be your crew, guests, hosts, and others. You may also encourage affiliated entities such as the event location owner to promote your event on their page, etc. With everyone tweeting about your event and using the right hashtags, your event will garner the attention it needs.
4. Be An Informer Tweeter
There are two types of users in social media – meformers and informers:
Meformers – only post pictures about their lives
Informers – post tweets that add value and provide information to their readers
Since you’d like to inform your audience about your event, ensure that your tweets provide them with all the information they need. Here, you can make good use of images and links as a solution to the limited character count settings of Twitter.
5. Evoke Important Emotions Through Tweets
A Harvard Business Review article revealed that five critical emotions make email marketing campaigns go viral. With that, choose at least one emotion from the list below and incorporate them into every tweet about your event:
Amazement
Admiration
Astonishment
Interest
Serenity
6. Respond As Much As Possible
If your event has garnered a lot of attention, this will be a challenging task. However, it will be manageable if you’re still starting your promotions. Nevertheless, responding to as many tweets as possible will be helpful in your promotions. Also, make sure to respond within an hour. Otherwise, your audience may choose to disengage with you. Responding will encourage them to mention you and your events more. More tweets and the use of your hashtags mean more exposure.
You don’t have to reply to each comment; people will understand that you are busy a simple like will do.
7. Utilize Visual Content
Show people what they can expect (during your pre-event tweets) and what they are missing during the event proper. A study by Stone Temple Consulting showed that visual tweets (or tweets with images) get more than double retweets and likes.
The usual event photos are usually those of stage preparations, backstage sneak peeks, speakers and hosts getting ready, guests having a blast, and more. All in all, images that will leave them wanting for more.
8. Include Your Location
We’ll end this list with an underrated feature on Twitter that is perfect for events – location tagging. These are tweets of updates, photos, and videos with the event’s location. This creates a buzz in said location and more knowledge in the locality.
These are just some of the best ways to go about your event promotion on Twitter. We hope that these simple steps will help your event become a trending success.
Event promotion has never been more convenient than through social media. Event planners have been utilising social media over the years to promote their events, but, like all reasonable promotional efforts, you need to have a strategy through practical steps. In this blog, we’ll be looking at a few practical ways to improve and grow your event promotion on Facebook. With these simple steps, you can increase the number of attendees and encourage them to attend more of your upcoming events.
1. Create countdown posts
Creating a countdown is one of the best ways to develop a sense of urgency and curiosity in your audience. You can begin with a first post announcing your event in a few weeks and follow on with countdown posts which will remind your audience and encourage them to sign up.
2. Create a Facebook event page
A Facebook event page is a great tool that you can use to promote your event on the platform. You can include all the event details, such as the time and place. There’s also a discussion area where you can post announcements and answer frequently asked questions by interested attendees.
3. Post teasers
Besides countdown posts, it’s a great promotional idea to create teaser posts with updates and insights into what will happen on the day of the event. They are practical tools to build up the hype while giving your audience helpful information about the event, such as guests, hosts, special workshops to look forward to, and the like.
A good example is to post videos of your interviews with guests one-by-one in the weeks leading up to your event.
4. Create a branded hashtag
Having a branded hashtag on Facebook is the best way for attendees to find all content related to your event. The hashtag should be unique and short, and easy to spell, so they are not lost beneath irrelevant and unrelated content. Also, other than being unique, they should be short and easy to spell. When creating a hashtag, one thing to remember is if a person can type it easily when said aloud. Put it in every post you have related to the event.
Another helpful suggestion is to put the hashtags on promotional printed materials. It can be something that catches a reader’s attention and directs them to search the hashtag online to find your event.
5. Give a sneak peek
One of the best promotional tricks in the book is giving attendees a sneak peek of the event since people love to see what’s behind the curtain. Giving a sneak peek can reveal bits of information to your attendees to showcase what they can look forward to during your event. It can be behind the scene photos and videos of your venue, guests and speakers practising, and a look at the program of the day. You can also show the shenanigans of your staff as they set up equipment and decor arrivals.
6. Facebook tools you can use for event promotion
As the biggest social media platform globally, Facebook is not remiss on how brands are using it to promote various things. It can be products, services, events, and even the brand itself. Below are the most common tools that you can utilise to promote your event on Facebook.
Facebook ads through Facebook business manager
You can specifically market to your target audience through Facebook ads. The Facebook Business Manager is a one-stop-shop of tools to help you manage your business on the platform. For example, you can use it to ensure that your paid Facebook posts (ads) get to the right audience and get ample traffic.
Facebook groups
When it comes to engagement, Facebook Groups have great potential. If you don’t have a unique space already made for potential event-goers, then you can find existing groups all over the platform. All you have to do is find groups that would be interested in your event, join if it’s not public, and promote/share your event.
Facebook chatbot
A few participants may have questions about your event. To not lose their interest in your event, make sure to be very responsive. For this, you can use the Facebook chatbot or Facebook Messenger bot. They can provide an automated response to your customer’s FAQs and inform them of your availability if they want a live chat.
We hope that these tricks will help you run effective event promotion on Facebook for your event. It might be a good idea to explore other social media platforms to get the most digital promotions for your event.
