Facebook, the most popular social media in the world, has more than 2.7 billion monthly users. With that staggering number, it is easily the best platform to use in promoting your upcoming events.
Set up your events on Facebook to reach people, increase attendance, or even sell tickets. About 700 million people market events on Facebook monthly, with 35 million people viewing a Facebook event every day. This makes it easy for every event planner or host to make their events easily discoverable by people.
So how do you set up an event on Facebook? Whether you are creating from a business page or a Facebook personal profile, here is a quick guide to help you.
Creating a Facebook Event:
1 On your computer desktop, log in to Facebook, go straight to your brand page and click “Create Post”.
2 Choose “Create Event” as the post you want to make.
You can also do this by going to the Events tab under your Page name. In the “Upcoming Events” section, click “Create New Event” in the upper right.
For Event creation under a personal page, on your Facebook homepage click Events on the left sidebar menu.
Then click Create New Event
3. Choose whether you’re hosting an Online or In-Person Event.
4. Input the event details on the left side of the screen – event name, date, time, location, description, and event category (music, food, networking, etc.).
Privacy of events posted on business or brand pages is automatically set to Public.
You can preview the event details you’ve input on the right side of the screen to make sure all the details are correct.
On the event details of In-Person events, you can choose whether it’s a recurring event and you can input frequency.
5. Click Next and choose the appropriate “Location”.
For online events, choose how people can join your event. You can host through Facebook Live, through external links, or Others.
For in-person events, input the physical location of where the event will be held.
6. Once done, click Next. This is the last part of the Facebook Event creation and where you can edit the cover photo of your event as well as other necessary event settings.
Click Event Settings to add co-hosts or to make your guest list viewable by all invitees.
For In-Person events, you have the option to include additional information on admission tickets. You can input the price or ticket URL on this part.
7. Check that all event details are correct. Click Create Event and you’re done!
8. Upon completing details of your Facebook event, a pop-up will ask if you want to boost your event.
When you boost your event, you can pay for targeted ads to certain audiences that you want to reach.
On your final Event page, you can now share your event link and see event insights – know how many people have seen your event, how many responded, audience data, as well as ticket link sales.
Unlike business pages, events posted from personal Facebook profiles have the option to be shared with friends.
A typical Facebook event should look like this to your audience:
Now that you’ve created your event on Facebook, you can now start inviting guests. It’s an easy-to-use platform that offers great leverage and can be an asset you can utilize for your next big event.
As an event planner, it’s important to have a clear vision of the overall experience you want your guests to have – a crucial part of this experience is the branding design of your event.
Exceptional marketing materials are an integral part of effectively branding an event. The more creative and individualized your brand and event is, the more memorable it will be. Successful branding will leave a lasting impression on your audience even after the event is done.
No matter your budget, there are cost-efficient event printing websites out there that can help better position your brand and build deeper connections with your audience. We’ve listed down the 10 most affordable event printing websites to help you get started:
Headquartered in Los Angeles, California, this online printing firm specializes in on-demand business printing and graphic printing orders. Their print products range from marketing essentials such as booklets, brochures, and flyers to business essentials like business cards and stickers, to event marketing printables such as banners, event tickets, invitations, name tags, etc.
Their top sellers include packaging labels, stickers, and postcards that start at $0.02. Yard signs start from $0.38. The site offers easy product configuration and overview that you can tweak according to your event material requirement. You can even upload your file or easily create your design online on UPrinting. Customer reviews are also available on the product page and an estimate of shipping and delivery.
UPrinting also offers eco-friendly printing services, so it’s worth checking out if you’re leaning towards a sustainable approach to hosting your events. The site also offers free sample kits so you can check their products before placing your first order.
Printed.com is an online printing website based in the UK that offers event marketing materials, printing and bespoke printing services.
Products range from business cards to indoor posters to brochures up to display boards. The site also offers printed bundles and special offers on their Bundles and Offer page, where you can find the best offers like 20% on business cards, event bundle promos for different events and occasions, and referral discounts. Printed.com also offers different delivery options to suit your needs – standard delivery, same-day delivery, next-day delivery as well as international shipping.
Printed.com is also committed to sustainability and is certified by Forest Stewardship Council® (FSC®) standards and ISO Management standards.
If you’re looking for an on-site printing services company to help spice up your event experience, PartyInkers might be the one for you.
PartyInkers is a live event and on-site printing services company based in Singapore that offers customizable printing applications and packages to match your event branding needs perfectly.
The site offers live screen printing and digital printing. Live screen printing is a unique and creative way to level up any event by offering custom-printed apparel to guests. Digital printing, on the other hand, allows guests to get their custom merchandise printed.
With its wide array of products available and shipping options, Vistaprint’s one of the most popular and most affordable printing websites out there.
The site offers a streamlined process for customers to design easily and order products. Their products range from business cards, banners, photo gifts, wall arts, invitations to advertising signages and promotional products like tote bags, mugs, etc.
Vistaprint offers 100 business cards for $15. You can start by choosing from premade templates, or you can upload your design and then choose the right size, colour, and other requirements that fit your liking.
An online print production and design company, PsPrint offers sample kits and products ranging from banners and signs, booklets, brochures, ID badges, memo pads, and more.
The site offers easily customizable products on its pages with real-time customer feedback. PsPrint also has an available deals page where you can check out available deals and promos from time to time. Currently, their booklets, catalogues, stickers, and envelopes are at a 10% discount. Business cards and door hangers are both at 5% off.
Based in California, GotPrint offers printing services both for professional and personal use.
They have available booklets, brochures, flyers, hang tags, stickers, event tickets, and more for event marketing materials. They currently have a special offer for 500 business cards starting at $8.50.
GotPrint also offers custom design services and free sample kits.
With their next-day delivery offer, Moo is an online printing services company that offers premium products with fast turnaround for their customers.
You can choose from postcards, flyers, stickers, posters, menus, and business cards. Moo also offers sales on many of their products that you can regularly check. They have on sale products of up to 35% off, from business cards to stickers. Check it here.
Moo operates in 10 different countries, and if you’re on a tight schedule and need your printed materials fast, you may want to take a look at them.
Crisp Branding is an online printing company based in the UK and offers fast delivery options to your ordered branded merchandise.
They have a vast array of products available for you to choose from. Crisp also offers instant order quote on ready-made products, or you can upload your design and then ask for a quote.
If you’re planning to have giveaways at your event, you can check Crisp for ideas. They have lots of products from pens, tech accessories, umbrellas to keyrings.
Notepads start at £1.14 – artwork, setup, printing, and delivery included, while tote bags start at £0.73 with a minimum order quantity of 100. Branded pens start at £0.59 with 250 as the minimum order requirement.
For events requiring complex and sophisticated printed marketing materials, you can visit Purely Digital. It’s a printing company that offers 3D prints, block foiling & embossing, large format printing, digital print, etc.
Some of their famous services include die cutting & drilling as well as personalization of products. For the unique touch on your event materials, you can check these out.
Discount Displays is the printing website to visit if you’re looking for large printed displays for your upcoming event.
They offer exhibition and indoor displays as well as outdoor displays. The company also offers large format prints, banners, and signs. Their site also has a special offers page that includes all discounted bundle products and promotional items, so make sure to check that if you want to save a few bucks.
When the pandemic swept the globe, the events industry seemed to be put on hold. Conferences, festivals, business workshops to fashion, and cultural events have been affected.
But the world adapted. Virtual events happened in place of the cancelled shows. There was a sudden influx of content online to market events.
Now, with the world slowly getting back to its feet, how can your event stand out from all the noise and get the spotlight it deserves?
A successful event, whether online or in-person, is every organizer’s dream. Filling the room with people chatting, buzzing with activities, and attendees wanting more after each event looks like a perfect scenario. But without people knowing your event, how can you fill up a room?
Here’s a guide to help you craft the best event marketing plan to attract the right people and, well, get them to attend.
Get to know your target audience.
First and foremost, your event won’t get the attention it deserves if you’re targeting the wrong people.
Before you start marketing, know the people to who you are going to market your event. This will help you decide on the information and content you’ll create to connect with the audience you want. There are several ways to do that.
Use Analytics. There is no best place to start than starting with your numbers. Use data to make informed decisions about your customers or the people interacting with your website or channels – looking into their demographics like age and location, and then digging deeper than the surface level.
Create Psychographics. Once you’ve narrowed down your audience using data, it’s time to know “why” they interact with you. “What is their buying behaviour? What are their interests? Why should they attend? What value does this event bring them?” List down the answer to these so you can pinpoint the best message for these people.
Run a Little Survey. If you want to know your audience a little more, you can try sending out a little survey. It can be through email or social media. Try to keep it short and simple so it won’t take up too much time.
Create the right content
Creating the right content for the right people is crucial to marketing an event successfully. Remember that it should consist of three phases: pre-event, during the event, and post-event.
Pre-event content consists of all the promotional content you’ll be creating and sending out. Content ranges from emails, social media posts, press releases, or blog posts.
When creating content to market your event, it’s important to take note of the following:
Website or Event Landing Page
Create a website or dedicated event landing page where potential guests can get all the event information they need. You can host this on your website or create it from a listing website.
Events Page on Social Media
Time to use the power of social media in marketing your event. You can create Facebook event pages to help generate the buzz you want. LinkedIn also has the Events features that allow you to create professional events such as seminars, meetups, or online workshops.
Social media event pages can be very beneficial in marketing any event. You can reach people outside of your current following and share content easily with people interested in attending. You can even use it for follow-up campaigns after the event.
Promotional Materials
In creating assets for your event, always remember to stick to your event branding. As you’ll create tons of graphics like photo and video content, a cohesive and consistent look should always be observed.
Take the time to figure out the best content to share before, during, and after the event. You might want to stick to short animated videos during the event promotion stage. Answering questions about why people should attend and then giving them brief event details. During-event content, event photos, and videos should do the work. Post-event posts should include feedback and testimonials from guests. This helps build your reputation as an event organizer while keeping attendees’ interest in your next event.
Calendar your activities
Now that you’ve managed to figure out the people you want to target and have created the perfect content for this audience, now is the time to calendar all your activities. A good marketing plan should always feature a sensible calendar that will work best for you – one that highlights your event in a special way.
A calendar will help you plot out the key deadlines leading up to your event.
These steps might help you:
Mark the final event date on your calendar.
If you have deadlines and tasks, mark them out on the calendar as well. If you’re running a series of content coming out, include the writing deadlines and publishing deadlines on the calendar. This helps you keep track of everything.
Plan how and when each content is coming out. When does your promotion start? When is the social media post for the last day of ticket selling coming out? Make sure you plot everything out on the calendar, so nothing gets lost.
Here’s a sample marketing calendar to help you get started:
3 months before the event
Event landing page designed and published
Registration page working
Event logo finalized
Early bird discounts set up
Launch announcement on social media and email
Reach out to possible partners and promoters
2 months before the event
Two blog posts about why people should attend
Tie up with a popular blog site to reach out to new people
Share blog content on social media
Start social media content promotion
Announcement of the end of early-bird discounts
1 month before the event
Final blog post to attract last-minute sales
Social media content on full blast
Planning and schedule of during-event posts
Now that you’ve set up a well-thought-of event marketing plan, it’s time to execute it. There are tons of marketing tools and event ticketing platforms available to help you navigate event planning and marketing. Leverage the use of these tools with your marketing plan so you can sit back and watch as ticket sales go in.
With a reputation for being the heart of an exciting destination for events and conferences, Birmingham, a city for business and cultural activities, offers a wealth of venues that can accommodate any event objective, style, and budget.
Birmingham venues host a vibrant mix of options – from contemporary ones to the usual convention centres and much more off-beat and original ones. The city is home to six universities and major companies in the business districts, making it an ideal place to host academic and large conferences. Also known for its array of historical sites, Birmingham’s city also offers the option to accommodate unique and intimate events.
But if you are budget-conscious, there are plenty of options in the second largest city in the UK that are low-cost but can still leave your guest in awe.
The Bierkeller Location:195-196 Broad Street, Birmingham, B15 1AY Capacity:260-500 Price: £15 (Minimum of 10 people) Nearest Bus:3 minutes from Bishopsgate St, Birmingham B15 1D
Located in the city centre, The Bierkeller is an ideal place to hold events and gatherings. It offers different food and drinks package options to suit whatever event you are planning to host. If you’re looking to have bubbly and canapés, hot or cold or finger buffet, or maybe even a sit-down meal, Bierkeller also offers bespoke design packages to fit for the party you want.
What’s great about this location is that it’s armed with 3 three different venues, all under one roof. From quiz or game nights to conferences, weddings, birthday celebrations, or even hens and stags – The Bierkeller prides itself with the capacity to host such varied events.
The Studio at The Blue Orange Theatre Location: 118 Great Hampton Street, B18 6AD Capacity: 60 Price: £25-125 Nearest Train: 6 minutes from Jewellery Quarter Station
The Studio at The Blue Orange Theater is the perfect venue if you plan to host rehearsals, classes, conferences, small gatherings, and simple celebrations. It’s a fully air-conditioned place with natural light beaming from its windows, giving it a light and spacious feel.
Renting the Studio comes with its in-house sound system. If your event requires additional technical equipment, the venue can give access to equipment hire and technical experts to help you make your event a success.
The Theatre and Bar spaces at The Blue Orange Theater can also be hired together with the Studio or separately.
Chaophraya Location: St Martins Square, 6 Spiceal St, Bullring, Birmingham, B5 4BW Capacity: 120-140 (Full venue) | Upstairs: 54-70 | Downstairs: 66-80 Price: £30-50 / person per session Nearest Train: 4 minutes from Moor Street Station
Are you looking to throw a party, Thai style? Then this is the perfect venue for you!
Book at Chaophraya Birmingham if you want to celebrate extra special and want your guests to fall in love with the taste of Thailand. Located opposite the Church of St Martin in the Bullring, you will have a stunning view of the church, with the Chaophraya offering an impressive mix of classic Thai and signature dishes, including vegan and gluten-free options.
So, whether it’s a birthday, anniversary, graduation, or even a simple milestone celebration, the Chaophraya is the perfect and closest getaway from the city.
The Old Library Location: The Old Library, Zellig, Gibb Street, Digbeth, Birmingham, B9 4AA Capacity: 25-300 Price: £500-2000 Nearest Train: 16 minutes from New Street Station
Located near the Custard Factory in Digbeth, Birmingham’s creative quarter, The Old Library is a unique and dynamic place to host your events. It brings the charm of an old Victorian library with its light and airy space flooded with natural daylight, vaulted ceilings, and iconic arch windows.
The large open space allows large gatherings, conferences, parties, and weddings. There is an adjacent Reading Room that is available for breakout space, buffet area, or cloakroom.
The Old Library offers in-house catering with their dedicated chefs creating fantastic food and drinks menus, with the option of library-themed cocktails served at the Library Bar.
Blakesley Hall Location: Blakesley Road Birmingham, B25 8RN Capacity: 20-100 Price: £180-480 Nearest Train: 19 minutes from Stechford Station
One of Birmingham’s finest timber-framed Tudor houses located just a few miles from the heart of the city, Blakesley Hall is a unique venue for a special occasion.
Its atmospheric Great Hall, 18th-century barn, and tranquil garden can be the place for your meeting, conference, or wedding. The Blakesley Hall sets a historic setting for any event making it truly memorable for your guests.
Besides hiring this space, Blakesley Hall also offers guided tours and talks tailored to your specific event to make it even more special.
The Florence Location: 106-110 Edmund Street, Birmingham, B3 2ES Capacity: 15-30 Price: £50 (minimum spend) Nearest Train: 5 minutes from Grand Central
The Florence is situated right at the heart of the business district. It’s a budget-friendly venue that’s not too far from the city’s hustle and bustle but offers privacy and sanctuary.
It offers different packages, and whatever suits your needs, they’ll organize it for you. They have a semi-private area that can accommodate 30pax standing, 15 pax seated. The Florence provides an all-day event option from a simple meeting over coffee to a bottomless brunch on the weekend, up to late-night dinner and cocktails.
You can hire the Semi-Private area at The Florence or the hidden-away private function room if you’re looking for a more intimate set up.
The Events Space at Soho House Location: Soho Avenue (off Soho Road) Birmingham, B18 5LB Capacity: 110 Price: £300-400 Nearest Train: 10 minutes from Benson Road Metro Station
The Events Space at Soho House is a modern space set with a backdrop of the beautiful Soho House and its gardens.
Its flexible space provides the perfect place to host your meeting or party. The Soho House also offers non-exclusive access to their gardens on a complimentary basis for booking their event space.
Terrace Suite at Birmingham Botanical Gardens Location: Westbourne Road, Birmingham, B15 3TR Capacity: 150-250 Price: £30 / person per session Nearest Train: 33 minutes from Birmingham New Street Station
Accommodating up to 250 people, the Terrace Suite is an elegant setting ideal for daytime meetings, conferences, gala dinners, receptions, and Christmas parties.
It has a built-in bar and a sprung dance floor for evening entertainment, while the space benefits from a flood of natural light during the day. The Terrace Suite is a historical space with a large arched ceiling, private washrooms, catering facilities, and a private suite bar.
The venue also sports a multi-zone sound system, a PA system with channel mixer and Sonos music player.
Situated upstairs at the newly renovated The Actress & Bishop, the event space is a multi-function room catering to corporate events and celebrations. The hire price includes the full PA/AV equipment plus private facilities and a staffed bar.
The Actress & Bishop offers its exceptional catering service fit to suit any event preference and budget requirement. You can choose from their tea and coffee packages, buffets, working lunches, one-pot menus, and evening options as well. The venue provider can also source live entertainment for you if your event requires it.
We’ve updated the way you receive your payouts on Helm Tickets! You now have more control over when you receive your funds and can select the payout frequency that best suits you.
These new features allow you to access your funds when you need them. It’s completely up to you which frequency you choose. To change your payout frequency, your account must be verified, billing details added, and you must also have received 3 previous payouts on our default monthly schedule.
The payout frequencies available are:
On-demand
Every week
Every 2 weeks
Monthly (default)
Quarterly
If you need a quick cash boost, just request an on-demand payout and get your funds without waiting for payout day! There’s a small fee for on-demand payouts (2% of the payout amount, capped at £50/$50/€50), but you’ll have instant access to your funds. All other payouts remain free to process.
Sign in to your Helm Tickets account to see the new options. Click on ‘billing and payouts’ under your profile picture to choose which option you’d prefer.
