Dear Fintech Ladies,

10 years after its foundation, "Barzahlen" has grown from the German Cash-lover brand into a European transaction platform, allowing numerous new non-cash applications and products. Expanding to the first non-german-speaking market in 2019 made a ReBranding hence inalienable. A major change like this needs perseverance, extremely well organisation and good funding and comes up with many roadblocks. Let’s discover some of these challenges together with Ulrike Czekay, Director PR&Marketing at viafintech.

Ulrike has been working for viafintech and the company's ReBranding project for three years. She grew up and studied in Berlin and looks back on a 10 year career in various communication jobs.

Program:
19:00-19:30 – Mingle & Drinks
19:30-20:00 – Introduction round
20:00-20:30 – Panel
20:30-21:00 – Q&A
21:00 – Networking

We are looking forward to the evening and the live discussions!

The event takes place on the rooftop terrace. In case of bad weather, an indoor alternative is available. The meeting will take place in English.

All Covid 19 hygiene regulations will be followed. At the reception a valid test or vaccination certificate is required. It is required to wear a medical mask in the indoor area.