WHAT?
A one-day event bringing together some of the UK’s leading fashion eCommerce experts, suppliers and brands to share best practice and innovation in the industry 

The event will feature keynote speeches, plenary case studies and panel discussions sharing the latest industry insights to help you increase sales from customer acquisition, engagement or retention to conversion. Hear about the latest tools and platforms, social eCommerce, cyber security, data and marketing.

Keynote

Sach Kukadia - Founder of Secret Sales

Panels

Internationalisation 
This panel will discuss strategies on how to grow an ecommerce business internationally. The panellists will share their own experience and expertise looking at such topics as how to identify which territories to expand into, how to trade in multiple currencies, managing multiple language sites, working across different time zones and working with partners in different countries; plus more.  

Panellist: Davina Lines - eCommerce Club, Yasha Estraikh - Piper Private Equity.

Ethical & Sustainable
As consumers become more conscious of where they make their purchase, this panel will discuss what considerations a fashion ecommerce business needs to look to stay ethical and sustainable. They will look at manufacturing processes, using sustainable materials as well as the wider question of ethical working practices.

Panellist: Keely Stocker - Drapers, Rachel Johnson - JD Sports, Hannah Beaumont - Beaumont Organic, Patsy Perry - University of Manchester.

Influencer Marketing
The panellist will discuss the importance of using influencers as an essential part of the modern day marketing mix, looking at how to identify the right influencer, what to pay, what to expect in terms of ROI and how to build long term partnerships.  

Panellist: Mark Garner - Manchester Confidential, Claudia Rose - The Blogger Agency, Amy-Rose Walker - Blogger, Natalie Fahey - previously at In The Style.

Skilling Up
An open discussion around recruiting and building a skilled ecommerce team. What job roles  you need to create, how to find the right staff to fill these positions and how to train up new or existing resources.

Panellist: Ben Davis - Econsultancy, Rachel Russel - Matalan, Marcell Edwards - Adidas, Paul Hornby - Matalan.

Subjects

Out of Home Advertising with Talon Outdoor
Amy Horton, Head of Business Development will deliver a 20 minute best practice presentation on how brands can use out of home most effectively in an increasingly digital landscape or Connecting with fashion consumers in out of home, including:
- Changing landscape of out of home in relation to fashion/ retail
- Delivering a “one to many” audience, in relation to digital one to one connections
- Using Data to influence the consumer journey
- Effective use of out of home, creative and context
- Key examples, guidance on how best to use the medium

Building a Brand Identity with Jet Design and Marketing
Brand Director, Danni will deliver a 20 minute best practice presentation on what ecommerce brands should consider whilst trying to build value in a brand online, the presentation will include: process, positioning, creative, content, the importance of cohesion and marketing.
 

Web Personalisation with Bunting 
Within this presentation Steve Tucker, Bunting's Director and CEO will talk about several personalisation strategies which can be used by ecommerce businesses to make the most of each visitor journey. Steve will also discuss theories of how personalisation will evolve in the future and what effect this will have on ecommerce.

ROI on Paid For Social with Digital Media Team 

Fraud Avoidance in eCommerce with JP Morgan

Email marketing with Dot Mailer

HOW TO ATTEND?

Standard Ticket: £99 (book above)

Discount Ticket: Available for all Fashion Brands & retailers. Please apply by emailing rsvp@thefashionnetwork.co.uk


PLEASE NOTE: Standard tickets are non refundable and the organisers reserve the right to refuse attendance of any conflicting delegates, if this should occur a full refund will be made.