Your event education hub

Take your event from a concept to a sell-out event with the help of our blog.


How to create an email list for your event

Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.

Offline Event Marketing Ideas

For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.

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9 Tips to Get More from Your Networking Event

In our experience networking events are invaluable to many businesses, especially for small businesses and in specialist industries. With that in mind, it's important to get the most out of networking - so we've gathered some of our top tips to make sure you execute...

Helm Tickets Announces Progressive Parental Leave Policies

We’re proud to announce one of the most progressive parental leave policies in Britain, to promote gender equality and help new parents get off to the best possible start. Helm Tickets now provides up to 9 months of paid leave above statutory pay, regardless of employees’ gender, the gender of their partner, or how they became a parent (biologically, through adoption, or through surrogacy).

How the arrival of 5G will affect the events industry

The future of connectivity is coming, and it’s going to be faster, more efficient, and even more transformative than we could have imagined. With the arrival of 5G networks – said to be up and running by 2020 – and with analysts suggesting that the super-fast connectivity of over a billion people by 2025, there’s a real wave of anticipation across the tech and events community.

How To Communicate Your Events Brand Story

A “brand’s story” has become a huge marketing buzz-phrase in recent years. But how clear are you on what that means? And how you can use it to elevate your event?

When you harness the power of brand storytelling you’ll be able to engage more effectively with your attendees – developing an emotional response to your brand and building a greater level of community.

How Video Content Can Help Engage Attendees

If you’re not currently using video as part of your marketing strategy then you aren’t alone.

We understand that the thought of creating video content can be an intimidating one, but video is one of the most effective tools in driving customer engagement. 54% of consumers wanted to see more video content from a brand or business they support and 43% of B2C marketers said that pre-produced video is the most successful type of content for marketing purposes.

Increase Ticket Sales with Email Marketing

91% of consumers check their email every day. But if you’re looking to convert potential attendees from just opening your email to buying a ticket to your event you’ll need to stand out and highlight exactly why they should buy a ticket from you.

Event Page Design Tips

Your event’s website – specifically the landing page/homepage – is the most critical tool for converting event awareness into converted event attendees. The design of your pages should help achieve this goal with a clear identity and message, an organized information hierarchy and stunning visual imagery.