Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.
For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.
MTV Music Week is turning the traditional festival format on its head with various locations across the city of Plymouth. The 4-day festival will be celebrating not just the music itself but the industry around it, exploring how it impacts art, technology, social media and everything in between.
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Find out how using a CRM that integrates with your ticketing platform can streamline your ticket sale process, your management of sponsorship deals and overall, support your relationships with customers.
In our experience networking events are invaluable to many businesses, especially for small businesses and in specialist industries. With that in mind, it's important to get the most out of networking - so we've gathered some of our top tips to make sure you execute...
We’re proud to announce one of the most progressive parental leave policies in Britain, to promote gender equality and help new parents get off to the best possible start. Helm Tickets now provides up to 9 months of paid leave above statutory pay, regardless of employees’ gender, the gender of their partner, or how they became a parent (biologically, through adoption, or through surrogacy).
The future of connectivity is coming, and it’s going to be faster, more efficient, and even more transformative than we could have imagined. With the arrival of 5G networks – said to be up and running by 2020 – and with analysts suggesting that the super-fast connectivity of over a billion people by 2025, there’s a real wave of anticipation across the tech and events community.
A “brand’s story” has become a huge marketing buzz-phrase in recent years. But how clear are you on what that means? And how you can use it to elevate your event?
When you harness the power of brand storytelling you’ll be able to engage more effectively with your attendees – developing an emotional response to your brand and building a greater level of community.
If you’re not currently using video as part of your marketing strategy then you aren’t alone.
We understand that the thought of creating video content can be an intimidating one, but video is one of the most effective tools in driving customer engagement. 54% of consumers wanted to see more video content from a brand or business they support and 43% of B2C marketers said that pre-produced video is the most successful type of content for marketing purposes.
91% of consumers check their email every day. But if you’re looking to convert potential attendees from just opening your email to buying a ticket to your event you’ll need to stand out and highlight exactly why they should buy a ticket from you.
Your event’s website – specifically the landing page/homepage – is the most critical tool for converting event awareness into converted event attendees. The design of your pages should help achieve this goal with a clear identity and message, an organized information hierarchy and stunning visual imagery.