Offline Event Marketing Ideas
For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.
But what if you want to create something real? Something more tangible?
To keep your event and its brand at the front of your audience’s mind, you can cover an entire spectrum of marketing techniques, including complimenting your digital marketing efforts with offline marketing campaigns.
There’s still an abundance of ways to engage with your local audience and regional fans in a tangible way. Here are a few great ways to start:
Be where your fans are
When creating a physical offline marketing campaign it’s always important to think about not just how you’re going to reach your fans and audience, but also where you’ll reach them.
For example, if you’re running a punk rock gig, are there any shops or bars you think your audience might go to? You could consider targeting tattoo parlors or skate shops, or anywhere that might play music similar to yours. It’s about hitting the locations that suit your niche.
By doing a bit of research you’ll be able to get in front of your potential audience in an organic way. You won’t just be reaching out to their existing customers, they’ll also be reaching yours.
Great design creates excitement
Creating posters and flyers has always been an essential part of event promotion and they can still be incredibly effective alongside a digital campaign. Having a well-designed poster can set the tone of your event and is a great tool to communicate with your potential audience visually.
They can inform and motivate ticket buyers and become a part of your event’s physical history.
There are 2 things you’ll need to consider when creating your flyers and posters:
- Design: What kind of emotion and message do you want to convey? Punk? Corporate? Professional? Handmade? You can use this design on all your physical marketing materials as well as your online campaigns. This ensures your event branding is consistent and instantly recognizable.
- Distribution: Posting your flyers on telephones poles won’t quite be enough. You need your posters and flyers to be exactly where your potential audience will be.
You can even use social media to reach out to brands or businesses that share an audience with you and ask if they’d be happy sharing your posters and flyers on your behalf, creating a partnership with them.
Offer meet and greets
If you have a well-known speaker or artist performing at your event, you have the potential to hold VIP meet and greet experiences at your venue. It’s great to do this in advance of your event, as it acts as an effective way to reach and engage your audience and generate excitement for your event. It’s also a great opportunity to sell tickets!
If you do manage to secure a partnership with any local businesses you could reach out to them and see if they’d be interested in holding the meet and greet at their location. This way you’re being where your fans are and it’s mutually beneficial to both you and your partner.
Create a contest with ticket giveaways
Nothing gets people quite as excited as a freebie does! Contests are not only a great way to promote your event, but also act as a great way to engage with your audience.
- You can use your potential partners by doing ticket giveaways that require visiting their place of business. Or create a prize that’s a combination of your tickets and maybe a gift card (or similar) prize from your partner. Once again creating a deal that’s mutually beneficial.
- Offer tickets to your local radio station for giveaways. Radios may charge for the promotional privilege, but if you choose a station whose audience would match yours it can be a great way to reach that specific audience in your local area. Spending that money could be a great investment to increase your ticket sales.
- You can combine physical and offline promotions. Create a social media contest where they have the opportunity to win tickets by posting a photo of themselves with your physical poster in the wild.
In an increasingly digital world, there are still plenty of options when it comes to marketing your event offline. All of the best marketing strategies combine multiple marketing techniques, advertising your event online and in the real world.
For more ideas on how to market your next event check out our blog here! Updated weekly with feature updates, marketing ideas and industry news!
Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!
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