How Video Content Can Help Engage Attendees

May 7, 2019 | Featured, Marketing

If you’re not currently using video as part of your marketing strategy then you aren’t alone.

We understand that the thought of creating video content can be an intimidating one, but video is one of the most effective tools in driving customer engagement. 54% of consumers wanted to see more video content from a brand or business they support and 43% of B2C marketers said that pre-produced video is the most successful type of content for marketing purposes. So now’s the time to start prioritizing creating amazing video content!

Video creation doesn’t have to be expensive

It can be expensive to hire out a videographer to film your event and turn that raw footage into perfected final videos. But you don’t always need to hire a videographer to achieve that professional level of video.

High-quality video production has never been cheaper. The camera quality of the latest smartphones has been getting better with each new release, so shooting your own footage is now a far more available option. With a high-quality smartphone camera and a gimbal (non-essential), you can take your shots and edit them in a variety of free video editing programmes.

Only a small number of smaller business and events go to agencies for freelancers to produce their videos. More and more people are turning to DIY techniques to produce great video content on a budget.

Video creation doesn’t have to be time-consuming

Producing professional level video may seem like a huge task, especially if you don’t have a huge marketing team behind you as support. But if you’re already attending your event why not get your phone out and start filming?

As previously mentioned, most modern smartphones have incredible cameras and with an image stabilizing device such as a gimbal, you can easily produce high-quality video content.  

Even if you don’t have enough time to film your whole event, it’s always worth filming short clips to capture the energy of your event to share with attendees and potential future attendees.

If your event day is looking a little hectic, consider taking on a volunteer or a delegate to do some of the filming work or share your event live on social media (e.g. Instagram stories). This footage can be uploaded immediately with little to no editing needed.

Video has a great and tangible return on investment (ROI)

If you want to really see the power of film you need to look into the numbers. When asked which type of content sees the best return on investment (ROI) on social media, the top response in a survey found that it was video marketing. 88% of marketers said that they were satisfied with the ROI of their video marketing on social media.

Adding video to your website as well as your event listing can increase your chances of being the first page on a Google search by a factor of 53, according to MarTech. Forbes also reported that the majority (51.9%) of marketing experts agree that video has the best return on investment of any type of marketing tactic.

Your competitors may already be using video marketing to promote their events and may already be seeing an ROI. If you want to get in on the action and make your event stand out from the rest you can upload a video into your event listing on Helm.

Start using video to promote your next event with Helm Tickets!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!


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