Event promotion has never been more convenient than through social media. Event planners have been utilising social media over the years to promote their events, but, like all reasonable promotional efforts, you need to have a strategy through practical steps. In this blog, we’ll be looking at a few practical ways to improve and grow your event promotion on Facebook. With these simple steps, you can increase the number of attendees and encourage them to attend more of your upcoming events.

1.  Create countdown posts

Creating a countdown is one of the best ways to develop a sense of urgency and curiosity in your audience. You can begin with a first post announcing your event in a few weeks and follow on with countdown posts which will remind your audience and encourage them to sign up.

2.  Create a Facebook event page

A Facebook event page is a great tool that you can use to promote your event on the platform. You can include all the event details, such as the time and place. There’s also a discussion area where you can post announcements and answer frequently asked questions by interested attendees.

3.  Post teasers

Besides countdown posts, it’s a great promotional idea to create teaser posts with updates and insights into what will happen on the day of the event. They are practical tools to build up the hype while giving your audience helpful information about the event, such as guests, hosts, special workshops to look forward to, and the like.

A good example is to post videos of your interviews with guests one-by-one in the weeks leading up to your event.

4.  Create a branded hashtag

Having a branded hashtag on Facebook is the best way for attendees to find all content related to your event. The hashtag should be unique and short, and easy to spell, so they are not lost beneath irrelevant and unrelated content. Also, other than being unique, they should be short and easy to spell. When creating a hashtag, one thing to remember is if a person can type it easily when said aloud. Put it in every post you have related to the event.

Another helpful suggestion is to put the hashtags on promotional printed materials. It can be something that catches a reader’s attention and directs them to search the hashtag online to find your event.

5.  Give a sneak peek

One of the best promotional tricks in the book is giving attendees a sneak peek of the event since people love to see what’s behind the curtain. Giving a sneak peek can reveal bits of information to your attendees to showcase what they can look forward to during your event. It can be behind the scene photos and videos of your venue, guests and speakers practising, and a look at the program of the day. You can also show the shenanigans of your staff as they set up equipment and decor arrivals.

6.  Facebook tools you can use for event promotion

As the biggest social media platform globally, Facebook is not remiss on how brands are using it to promote various things. It can be products, services, events, and even the brand itself. Below are the most common tools that you can utilise to promote your event on Facebook.

• Facebook ads through Facebook business manager

You can specifically market to your target audience through Facebook ads. The Facebook Business Manager is a one-stop-shop of tools to help you manage your business on the platform. For example, you can use it to ensure that your paid Facebook posts (ads) get to the right audience and get ample traffic.

• Facebook groups

When it comes to engagement, Facebook Groups have great potential. If you don’t have a unique space already made for potential event-goers, then you can find existing groups all over the platform. All you have to do is find groups that would be interested in your event, join if it’s not public, and promote/share your event.

• Facebook chatbot

A few participants may have questions about your event. To not lose their interest in your event, make sure to be very responsive. For this, you can use the Facebook chatbot or Facebook Messenger bot. They can provide an automated response to your customer’s FAQs and inform them of your availability if they want a live chat.

We hope that these tricks will help you run effective event promotion on Facebook for your event. It might be a good idea to explore other social media platforms to get the most digital promotions for your event.