A guide to adding an SSL certificate to your website

Feb 5, 2019 | Featured, Tips & Tricks

As the internet evolves, the solutions for better protection on websites increases. However, so does the inventiveness of cybercriminals and hackers. For years now, organisations like Google have been working on making the web a safer place by encouraging website owners to use the HTTPS certificate which makes sure that data sent from your computer to the website you are using is encrypted and secure.

In recent Google Chrome updates, Google will ensure that all sites without HTTPS are marked as not secure. All other websites will continue with the green https letters in the URL, this means that they are secured by an SSL certificate. Continue reading to find out why SSL certificates are so important and how it can benefit your business or personal website.

What Is An SSL Certificate?

For over 20 years, SSL (Secure Sockets Layer) certificates have been available for use. Having an SSL ensures that the sensitive data of your website’s visitors will be transferred over a secure network. Despite this essential component of SSL, many end-users and organizations have delayed their adoption due to the price of the certificates and the complexity of implementation. Today, getting an SSL certificate is much easier because there are options that offer them for free and have made their installation super simple.

Is It Important To Have An SSL Certificate?

If you still need convincing, here are several important reasons:

  • Increasing site security: Firstly, SSL certificates protect the sensitive data transferred from and to your website. Such information can be login details, signups, addresses and payment or personal information. SSL certificates encrypt the connection and help protect your visitors’ data from being misused by attackers.
  • Safety for all your subdomains: A specific type of SSL certificate known as a Wildcard lets you secure your main site and all its subdomains (like blog.yourdomain.com or shop.yourdomain.com) with one single SSL certificate. That’s useful if you are a business owner or if you maintain large websites with several subdomains. With a standard SSL, you’ll have to install separate certificates for each of your subdomains.
  • Credibility and trust for your customers: A benefit of SSL certificates is the fact that they can help you gain visitors’ trust. Your website will be displayed with a security padlock in the address bar of the browser. This indicates that the connection is secure and will show your website’s visitors that you take privacy seriously. If your website doesn’t have a certificate, some browsers may label it as “unsafe.”
  • SEO advantages: Another benefit of having an SSL certificate installed is the SEO improvement in rankings that your site will get. In line with their HTTPS everywhere initiative, Google gives websites with encrypted connections a slight rankings boost. Although the boost may not be substantial, having an SSL will give you an advantage over your competitors who don’t have certificates yet.

How Do You Get An SSL Certificate?

The most common way to get an SSL certificate is to check if your current website hosting provider offers any SSL certificates. Until recently, all SSL versions were a paid feature. However, more and more companies have started to release free SSL certificates.

In some circumstances, it is better if you use paid Certificate Authority. If you have an enterprise-level site (or multiple sites), consider using an EV certificate. The EV certificate has a strict authentication process and will add even more visible indicators of trust like the name of your company, country abbreviation, green bar in the URL of the browser and more.

In conclusion, the benefits of activating SSL certificates for your business or personal websites are incredible, and some web hosting providers have made installing them easy and quick. Don’t miss to take full advantage of the HTTPS revolution, add an extra layer of security for your website visitors and gain their trust.

To ensure your attendees view your event as safe we always recommend having an SSL certificate on your site. Alternatively, use the direct Helm Tickets link provided to you as that is HTTPS secure.

Sell your tickets with greater security using Helm!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of here blogs, as well as, many others here!


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