Learn how to maximise the opportunities and benefits of LinkedIn

This practical course will help you to expand and improve your use of LinkedIn. It has been designed to be interactive and we will use a number of case studies from local companies and big brands to demonstrate who is using the tools well and what they are doing. You will learn the latest practices to engage with customers in this social arena, to generate business leads and build relationships with your target audiences online.

What will I learn?

By the end of the training you will be able to:

• Understand what LinkedIn is and why people use it
• Build your professional brand on LinkedIn
• Create a search friendly profile that is 100% complete
• Build your audience and attract followers
• Publish content to maximise engagement
   

Is it for me?

If you have a little knowledge of LinkedIn and would like to advance your knowledge and skills then this course is for you. It will benefit aspirational social media users across all sectors and business types.