WHAT?
A one-day event bringing together the UK’s leading eCommerce experts, fashion industry suppliers, retailers and brands to share best practice, knowledge and innovation. The event will feature keynote speeches, plenary case studies, panel discussions, workshops and plenty of networking opportunities. Experts will share industry insights with a view to help retailers become better and more efficient at what they do.
 

AGENDA
 

09:00 - 09:30 Registration

==============================================

09:30 - 09:35 The Fashion Network Welcome

==============================================

09:35 - 10:05 Choosing the Right eCommerce Platform! (Discussion)

We speak with Michael Ashworth, Managing Director, Sam Butler Lead Developer of platform development experts Nublue and Melanie McKay, Managing Director at Ethel & Em Ltd as their share there insights on what strategic considerations retailers need to consider when re-platforming or chosing a platform for the first time.

==============================================

10:05 - 10:35 Why Google Shopping Doesn’t Work for Many Retailers (Presentation)

Liam Patterson, CEO, Bidnamic presents an educational session which will expose common mistakes holding back many retailers. It will share practical insights on overcoming these, before deep diving into the true value of data and how this can be used to provide an unfair advantage on Google Shopping.

==============================================

10:35 - 11:05 Returns, are a Pain in the Profits! (Panel)

This aptly named panel will explore the ever increasing returns mountain that many ecommerce business have to contend with. We will discuss what implication this has not only for businesses but also the environmental and society at large. We will try and identify what can be done to minimise the returns that retailers get and look at what new tools are out there to help do this.
 
Chaired by: Davina Lines, eCommerce Club

Panellist;
> Peter Dibben, Director of New Business, Optimove
> Dr Delia Vazquez, Senior Lecturer Retail Marketing, University of Manchester 
> Charlotte Monk-Chipman, Marketing Director, Rebound Returns

==============================================

11:05 - 11:20 Coffee Break

==============================================

11:20 - 11:50 The Future of Search. Why Retailers Should Understand Search Listening (Presentation)

As SEO becomes more and more of a ‘bun fight’ Stefan Hull, MD of Propellernet will explore other ways how brands can exploit this vital area of digital marketing to better understand the customer rather than concentrating on jostling for position in the organic search rankings. Our SEO expert will talk us through a new concept in digital marketing called search listening. Most digital marketeers are well-versed in social listening, but search listening takes learnings from its social counterpart and applies them to the world of search.

==============================================

11:50 - 12:10 Emma Campbell in Conversation with Jenna Meek of The Gypsy Shrine (Keynote)

Emma Campbell, Founder, What Emma Did talks to Jenna Meek, Founder of The Gypsy Shrine about how she started her business from £3,000 of personal savings into a multi-million pound business. (Q&A session)

==============================================

12:10 - 12:30 TV Someone Still Love’s You - TV Advertising Campaigns That Work (Presentation)

Gabrielle Conneely & Jade Evans, Senior Account Manager's, Media Agency Group & Zoe Harkness, Head of Planning, Thinkbox will talk us through how TV campaigns can grow your brand. They will be discussing the long-term business effects of TV, how to track performance and how best integrate into other marketing channels.

==============================================

12:30 - 13:15 Lunch

==============================================

13:15 - 13:45 Don't Build a Brand, Build a Personality (Presentation)

Building a brand on social media is one of the most difficult tasks in modern marketing. How do you get people to give a crap when humanity is innately selfish? But trying to ‘build a brand’ maybe a mistake. In this talk, Hannah Anderson Director of Social & Creative at Social Chain, explains how she and the team have traded in brand building for human-first personality building.

==============================================

13:15 - 14:15 Ecommerce Platform Consultation (One to One Consultation – Please Book)

Nublue are offering attendees the chance for a one to one session with one of their experts to discuss choosing the right ecommerce platform or any other ecommerce related challenge they may wish to raise. The idea is to give individual tailored advice free of charge, however please reserve a spot for this at rsvp@thefashionnetwork.co.uk

==============================================

13:45 - 14:05 Latest UX Trends in the Multi-Channel Retail Environment (Presentation)

Sarah Willcocks CEO of Screen Pages Ltd will talk us through the latest UX trends affecting fashion retailers in (2019). She will look cover it from a multi-channel retail perspective and will include case studies.

==============================================

14:05 - 14:20 Ignoring This Email? The Future is Now

Dot Digital deliver a short presentation on why retailers need to take an omnichannel approach to their communication strategy, encompassing email, WhatsApp, social media, in app communication and so on. Essential listening to communication and marketing teams.

==============================================

14:20 - 14:35 Stop Paying The Price of Generalisation in your Customer Marketing

In order to treat your customers the way they want to be treated, you need to take a relationship marketing approach. In this session, Optimove's Director of New Business, Peter Dibben will discuss and showcase how you can transform your CRM organisation into one focused on relationship marketing in five steps. 

==============================================

14:35 - 14:55 How Not to Waste Money on Social? (Presentation)

They say 'half the money you spend on advertising is wasted; the trouble is which half.” In a time where the social media giants are competing for your marketing spend, Ben Young Director at Digital Media Team will talk us through key ways you can increase our ROI while reducing wasted spend.

==============================================

14:55 - 15:25 Staying Sustainable in an Ecommerce World (Panel)

In this very pertinent panel, we will debate the following questions: can mainstream fashion ever be truly sustainable? Could radical transparency be the way forward? What is driving companies to implement sustainable practices? What are the obstacles and how can they be overcome? Addressing modern slavery in fashion supply chains. Consumer engagement with ethical consumption of fashion. Who's to blame consumers, industry or government?

Chaired by: Keely Stocker, Editor of Drapers

> Dr Amy Benstead, University of Manchester
> Sara Brennan, Head of Corporate Responsibility, Pentland Brands
> Jennifer Georgeson, Founder and CEO, So Just Shop
> Dee Kennedy, Fashion Apparel Consultant clients include Gym Shark, Rascal Clothing

==============================================

15:25 - 15:40 Coffee Break

==============================================

Digital Media Team - Workshops for 1hr
15:25 - 16:25

Do you think you could be doing more to boost your paid social marketing activities? Digital Media Team, the UK's leading social media agency for eCommerce companies, will be offering exclusive one-to-one consultations with their paid social specialists. 

With their audits usually valued at £500, they will be offering these consultations for FREE - to attendees only

PLEASE RESEVE rsvp@thefashionnetwork.co.uk

==============================================

15:40 - 16:10 Has The Social Media Bubble Burst (The Big Debate!)
In the light of the announcement this year by Wetherspoon and more recently Lush to step back from social media, we ask is it getting harder to talk to customers via these channels? Are we paying too much for the pleasure? Are we over prioritising social media as a core marketing channel at the expense of other traditional channels such as OOH, TV etc? So many questions! Why not join us at our annual Fashion eCommerce Summit this July 9th in Manchester, UK.

Chaired by: Ben Davis, Editor of econsultancy.com

> Dr Rosy Boardman, University of Manchester

> Amy Miller, Senior Account Manager at Social Chain

> Emma Campbell, Founder, What Emma Did

> Jennifer Quigley-Jones, Founder and Managing Director, Digital Voices

==============================================

16:10 - 16:30 The True Effects of Out of Home Advertising
(Presentation)

Meg Lowery, Media Planner of Media Agency Group, Katie Smith, Senior Account Manager & Jennie Roper, Head of Research, Kinetic will talk us through this extremely important marketing channel. Out of home is one of the oldest forms of advertising and is constantly changing. You will discover, among other things, what makes a successful campaign, the importance of brand building, what formats your adverts can take and what the key challenges are for getting a campaign live.

==============================================
 

16:30 - 17:00 Keely Stocker In conversation with Angela Luger (Keynote)

Keely Stocker editor of Drapers speaks with Angela Luger (nee Spindler) - Non- Executive Director at New Look, ScS Group, Portmeirion Group and former CEO of N Brown Group PLC. She will talk about her impressive career in FMCG sales and marketing roles, the current state of the online fashion retail sector and what opportunities & threats she sees over the forthcoming years. Angela’s CV boasts Cadbury Schweppes, Coca Cola and then Mars. In 1997 she joined Asda, where she was Global Managing Director for George. She then joined Debenhams PLC as Managing Director in 2007 then took up the opportunity to be CEO of The Original Factory Shop. She joined N Brown Group PLC as CEO on 1 July 2013 where she led the transformation of the business from a direct mail to ‘digital first’ operating model. We hope to hear some valuable insights.

==============================================

17:00 - Late: After party, drinks & networking supported by Social Chain @ Pie & Ale

==============================================

WHY ATTEND?
As a retailer you will gain knowledge and meet people that can help develop your fashion ecommerce business and gain better understanding on such areas as customer acquisition, engagement, retention and conversion. You will also hear about the latest tools and platforms, social eCommerce, cyber security, data and marketing as well as discuss topics of the day such as ethics and sustainability.

WHO SHOULD ATTEND?
This event is primarily aimed at management and executive level professionals working in ecommerce, marketing, logistics and finance teams. Business owners, CEO’s and directors will benefit from attending also.


HOW TO ATTEND?

Standard tickets £125 inc VAT

Discount tickets available FOR RETAILERS ONLY, please email editor@thefashionnetwork.co.uk for discount code

TFN retail members are allocated up to 5 tickets per company as part of their membership, to apply please email rsvp@thefashionnetwork.co.uk