Website Redesign Launch
“After feedback from organisers we’re completely overhauling our website, catering to organisers, unlike our competitors. Organisers want to use a system that treats them as the customer and isn’t just out to get their customers. Organisers need a platform they can trust, buy into, and know has their best interests at heart.
We ran sessions to understand the core emotion and the feelings behind each organiser profile that uses our platform. We wanted to strike a balance between modern, clean, secure and simple. The entire site will be based around the growth of our organisers, highlighting what they can do with our platform. We want to give them immediate access to the information that they need, in a format that drives and compels them to grow and manage their events”
Jon Catney, Chief Executive Officer (CEO)
Over the last few months, we’ve been working on delivering an updated and refreshed website that is designed specifically for you, our organisers. The updated site is now live!
We’ve updated both the UI (user interface) and the UX (user experience) to bring you a platform that’s been created explicitly for your needs. The updated site has been curated and refined to make creating your next event as easy as possible.
We know hosting your own event can be an incredibly stressful time, and everyone here at Helm Tickets wanted to ease that stress as much as possible by developing an organiser-centric platform. This update will make it easier for you to find the information you need, when you need it. You’ll be able to discover all our current features, and see which new features we have planned. For example, in pricing you can see we already offer monthly payouts before your event, but we’re also working on bringing you on-demand payouts and a custom schedule.
We want to assure you that we’re there for you and your event at every stage, from creation to management to promotion and security.
Read on to discover more about UX and UI and what the team think of the site redesign.
What is UX?
UX is the user experience. It’s the method of researching, developing, and perfecting all aspects of your interaction with Helm Tickets, to make sure it’s meeting all your needs.
When designing the UX we had to make sure that you’d find value when interacting with all the different aspects of the site. UX also goes beyond the website: it’s how you interact with us both on and offline and includes things like our customer service. We want to make sure the experience you have with us is as seamless as possible, so we continually ask the question: “How can Helm Tickets best meet our organisers’ needs?”
When designing the UI (user interface) the changes are far more cosmetic than that of UX. We were designing the presentation of the UX.
We needed to ensure that everything on the page aligns in relation to each other. All the visual elements you see on the page, such as buttons and illustrations and even the interactivity were precisely designed.
We wanted to make sure that it hit all of those key design points mentioned by Jon: that it’s “modern, clean, secure and simple.”
What do the team think?
“We were all excited to give the website a fresh lick of paint and the changes in place make the website much more enjoyable to navigate. It’s also helped build on the levels of communication we have with our site visitors.”
Manny Pearce, Graphic Designer
“The team has done a fantastic job with the new design. The branding, layout and user experience are a vast improvement over our previous design and I’m proud to finally show it off. It also lays the foundations for an improved dashboard that we’re currently working on, which I’m looking forward to launching in the next month.”
Luke Chambers, Chief Technology Officer (CTO)
“The new site is slick, informative and so pleasing to look at, with great design and easy navigation throughout.”
Aaron Moran, Partnerships Coordinator
“It’s simpler to use, easier to read, and nicer to look at!”
Jess Cope, Employee Experience Manager
Everything we do at Helm is for our organisers. We hope you enjoy the new website as much as we enjoyed creating it for you.
Over the next month, we’re working on giving the organisers’ dashboard side of the website a bit of a refresh to help it fit in with the new look of the main site. Keep an eye out on our social media channels for more details to come!
Sell more event tickets with Helm!
Charlotte Allkins | Marketing Assistant
Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of here blogs, as well as, many others here!
Writing blogs for your event is really important when it comes to engaging your audience and marketing your event.
Blogs are essential for a variety of reasons, including helping to boost your SEO ranking (search engine optimisation), giving you plenty of content to promote on social media, and giving additional insights into your event, helping future ticket buyers make a decision on buying tickets to your event. They’re also great for adding in calls to action to help generate ticket buying leads.
Last time we took a look at how to how to report on all your efforts you’ve put into your email marketing campaign. From what metrics to look out for, to how to A/B test your content. If you missed the blog, check it out here.
We’re delighted to announce that we’re launching our print services exclusively to you, our organisers! The print services available will include business cards, flyers, posters and banners, with the option of more bespoke packages available upon request!