Organiser Spotlight – MTV Music Week’s Influence on the South West

May 21, 2019 | Featured, Organiser Spotlight

Devon is the home of two National Parks, five Areas of Outstanding Natural Beauty and eight Blue Flag beaches. It’s also host to dozens of festivals that showcase its unique culture, innovative industries, and beautiful environment. Every year, businesses, residents, and visitors come together to celebrate the local music, crafts, literature, and food and drink the region has to offer. There are so many annual and one-off events and festivals in Devon that you’re sure to find plenty to enjoy.

One of the highlights of Devon’s events scene is MTV Music Week. For 2019, MTV has built on the success of MTV Crashes Plymouth and will now be running a number of music-related events across the city over 4 days, celebrating all things music and offering insight into how it’s impacted art, technology, social media and everything in between.

By moving away from the traditional festival format and running a series of education-based events alongside the live music events, it opens up a part of the music industry that’s often not as accessible in the South West as it is in places like London.

One of the artists performing at MTV Music Week is Hamzaa, an incredible singer and songwriter from East London. Her music radiates soulfulness and honesty with an R&B edge. She has the ability to seamlessly weave her smooth vocals with catchy guitar riffs that bring depth and life to her music. Whilst you can clearly hear her musical influences, it’s how she’s combined these that’s created something truly unique.

Having never played in the South West before, she speaks of what it means for her to play her first show outside of London, “This would be my first time playing to a crowd outside my city, so I am excited to see how people will receive my music and feel the vibe. “  When she thinks of the South West, she says, “It reminds me of Cornwall/Devon. I go down there often to visit a friend of my mum and it’s really beautiful, the greenery… it’s just peace!”

MTV Music Week is not only about introducing the traditional London-based music industry to the audiences of the South West, but also introducing the often forgotten South West to the music industry and its artists.

Another artist playing at the legendary Plymouth venue, The Hub, is Young T.& BUGSEY. They’ll be performing alongside Ghetts, Ms Banks and Snoochie Shy at Yo! MTV Raps. This is a one-off special live event that aims to celebrate the unique style and sound of rap and hip-hop music that’s currently leading the way in the UK. The event will be filmed and aims to bring together the country’s finest to celebrate their collective talent.

When speaking with MTV, Young T.& BUGSEY described their enthusiasm about performing outside of music hubs such as London, Birmingham and Manchester, “… It’s more exciting as you don’t know what to expect from the crowd! “ When they think of the South West as a whole, they think of “the beach, the English style beach though, windy and obviously water! “

There’s a thriving and constantly evolving music scene in the South West. Many young musicians and artists make the diverse range of venues and locations their stomping ground during their early years. Whether that’s performing in The Hub in Plymouth, The Exeter Phoenix or Princess Pavillion down in Falmouth. These locations become a huge part of many artists’ influence and history, and the MTV event in Plymouth is synonymous with that development.

This is exactly why mixing up the format for this year’s event is key to bringing new blood to the music industry, whether it’s attending the speed networking event or meeting those involved with the social media side of the music industry. MTV Music Week is going far beyond a typical festival. It’s a festival offering opportunities and education alongside incredible music performances.

The South West has so much to contribute to the music industry, and MTV Music Week is a huge part of that. By creating a more diverse event in 2019 it’s creating numerous opportunities for the people of the South West, and Plymouth in particular, to get involved and be more than just a spectator to an event. It’s offering something different to potentially a whole new audience who can become active contributors and collaborators as event attendees.

For more information on the educational daytime events and evening events such as live music follow the links above!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

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