Guest checkout is here
Ticket buyers now have the option to checkout as a guest when purchasing tickets, without the need to create a Helm Tickets account. The first phase of our guest checkout functionality makes the entire purchase process faster and more streamlined, lowering further barriers to purchase. Coupled with our embed functionality, guest checkout improves the already seamless on-page process for making a lightning fast purchase.
With fewer distractions, less to do and a simple process, guest checkout provides organisers with the opportunity to boost sales through quicker conversions. Whilst buyers can still choose to create an account, the guest checkout functionality makes ticket buying more accessible for those who wish not to have accounts on every website on the internet, with little difference to the event organiser.
How does it work?
By default, all buyers will have the option to checkout as a guest, whilst being reminded they can choose to log in to an existing Helm Tickets account or create one. Ticket holder details will still be captured alongside any additional options you’ve created, meaning you still get all of the data you need to organise and run your event.
See how truly simple the guest checkout process is below:
How does it affect an organiser?
Other than increased conversions, the only real difference to an organiser is a change to how Ticket Purchaser details are displayed.
On the downloadable guest list and across order pages on the event dashboard, orders made through the guest checkout will display the purchaser as ‘Guest’ or ‘N/A’. If you find ticket purchaser details are missing from your guest list, you can cross reference this with a new column on the download titled ‘Checked out as a guest’.
This will confirm whether or not guest checkout was used, so not only can you be sure all data was captured correctly but you can also see how the guest checkout facility boosts sales!
Whether you want to increase conversions your website with a quicker way of buying tickets or you’d like to be able to quickly sell tickets at events or on the go, the guest checkout feature should make it even easier to manage ticket sales for organisers, whilst improving the ticket buying experience for attendees.
For detailed support on how the guest checkout works, check out this helpdesk article.
Features, guest checkout, purchase
For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.
A “brand’s story” has become a huge marketing buzz-phrase in recent years. But how clear are you on what that means? And how you can use it to elevate your event?
When you harness the power of brand storytelling you’ll be able to engage more effectively with your attendees – developing an emotional response to your brand and building a greater level of community.
If you’re not currently using video as part of your marketing strategy then you aren’t alone.
We understand that the thought of creating video content can be an intimidating one, but video is one of the most effective tools in driving customer engagement. 54% of consumers wanted to see more video content from a brand or business they support and 43% of B2C marketers said that pre-produced video is the most successful type of content for marketing purposes.