Earth Hour 2019
8:30pm (in your local time) on Saturday 30th March is Earth Hour. This is a climate change initiative aimed at raising awareness of how much electricity we use. Millions of people will be turning off their lights to mark it. It’s also a good opportunity to stop using electronic devices like computers, iPads, and TVs.
But the idea behind Earth Hour is that we think about how we use energy during the rest of the year. With that in mind, here are some ideas for how to make your events more sustainable and incentivise your attendees to go green:
- Offer discounts to attendees using QR codes or mobile tickets instead of printing (or alternatively, charge extra for printed tickets). If you use Helm Tickets, all tickets are paperless and online. This can save you paying for printing costs too!
- Take deposits for reusable cups if you provide drinks. This encourages people to return them at the end of the event, saving on wastage, and reducing your clearing up costs
- Offer free tap water for attendees using reusable bottles instead of plastic
- Make it easy to recycle by having clear labels about what types of waste can go where, and having easily accessible bins throughout the event
- Offer incentives or discounts for car sharing or using public transport (if your venue is easily accessible). For example, you could offer priority car parking for cars with more than 2 people. Contact train companies, as they often give discounts for attendees of large events
Jess Cope | Employee Experience Manager
Jess has a varied background – she studied Modern Languages, then moved into web content editing and now works to make sure Helm is a great place to work.
Last time we looked at how to get started with an email marketing campaign, including how to create an email marketing strategy and how to build up your email list. If you missed the first part of this series you can find it here. This time we’re taking a look at email marketing best practices and some regulations we recommend you follow.
Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.
Mental health as a whole has rightfully taken front of stage in recent years. With an increased focus on mental wellbeing alongside physical health, we’re beginning to see a social change in attitude towards mental health and we’re starting to remove the stigma that goes with mental health issues.