How using a CRM can boost your ticket sales
Organising an event with sponsors and attendees but not sure whether you’re coming or going? When trying to close a single ticket sale or complete a high-figure sponsorship, it’s important to have your “ducks in a row” and be suitably equipped to track your deals.
Staying in the loop
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- Number of tickets purchased.
- Total money spent.
- Ticket cancellations and refunds.
- The most recent event attended and total number of events attended (when tickets are scanned with the Helm Tickets app).
- If a ticket buyer has opted in to marketing emails.
Each of these details on their own will provide you with a wealth of data to analyse your marketing and sales processes but combined, can really unlock new avenues for boosting ticket sales and successfully managing your attendees. An attendees’ ticket buying history will help you to analyse when attendees stopped buying tickets or stopped attending as well as those who regularly attend. By identifying your most valuable attendees, you can ensure you nurture your relationship with them however appropriate. Noting who has stopped attending will provide you with the opportunity to get back in touch, find out why they haven’t attended and encourage them to buy tickets for upcoming events. Scanning tickets with the Helm Tickets mobile app will not only speed up your guests’ check-in process but the data will keep your guests’ attendance stats up-to-date – so you know who your loyal attendees are. Plus, quickly knowing if a buyer has opted in to marketing emails means you can identify whether or not you can add no-shows to re-engagement email campaigns – although it’s even easier to know if you use the Helm Tickets Mailchimp integration, which syncs your ticket buyers to your email list.
A ticket buyer’s profile when synced from a Helm Tickets account.
Where to start
The great thing about HubSpot is that it’s always free, up to 1,000,000 contacts – making it the perfect CRM for entrepreneurs, solo event organisers and small businesses. Free software means you don’t have to fork out half of your budget to test the waters. Plus, many CRMs have companion tools available at a cost, so generally the software will grow and evolve with your events.
If you’re a B2B Organiser looking to push corporate memberships or sponsorships for your event, a CRM could be just what you need to manage your sales. For example, HubSpot allows you to associate contacts with companies and often, it will automatically connect them to their business based on their contact details. This means it’s even easier to track where you are with a sale and who you’ve spoken to at an organisation (we all know it can take a few conversations to get to the gatekeeper…).
Overall, whether you organise regular small events or one-off large-scale events, a CRM can massively support improved productivity and in turn, improve your ticket sales. By integrating your ticketing to your chosen CRM, you’ll not only save loads of administrative time but also boost your ticket sales through getting to know your attendees, nurturing those relationships and streamlining your sales process. With free options available, there’s nothing to lose by testing if a CRM is for you!
CRM, HubSpot, Integrations
Running an event can seem a daunting task, even to those who’ve been running events for years. To ensure your event runs a smoothly as possible it’s important to set clear goals, prepare a schedule, look for partners, find service providers and, in our opinion, manage your ticketing!
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