Safer Internet Day 2019

Safer Internet Day 2019

When Safer Internet Day first took place in 2004, Facebook was just 2 days old, the must-have phone was the Motorola RAZR and Tweeting wouldn’t be a thing for another 2 years.

 

15 years later, the online world has altered dramatically. Technological innovation has created various new opportunities in communication, entertainment, education and other areas, but it has also brought a number of challenges. From trolls to fake news to data privacy breaches. For young people, in particular, the digital world can be the most incredible thing one minute and a difficult and damaging place the next.

 

This is where Safer Internet Day comes in. A global initiative that promotes the safe, responsible and positive use of digital technology to young people. Safer Internet Day 2019 (#SID2019)  takes place on Tuesday 5th February. Thousands of schools, youth groups, businesses, charities, police services and many other organisations around the world will be celebrating the theme: Together for a better internet.

 

In support of Safer Internet Day here are a few of our tips of being safer online.

 

1. Create Complex Passwords.

 

Creating strong, unique passwords for all your critical accounts really is the best way to keep your personal and financial information safe. This is especially true in the era of widespread corporate hacks, where one database breach can reveal tens of thousands of user passwords. If you reuse your passwords, a hacker can take the leaked data from one attack and use it to log in to your other accounts. Our best advice: use a password manager to help you store and create strong passwords for all of your accounts.

 

Then, check to see if your online accounts offer multi-factor authentication. This is when multiple pieces of information are required to verify your identity. So, to log into an account you may need to enter a code that ’s sent to your phone, as well as your password and passphrase.

 

2. Boost Your Network Security.

 

When at home or work, you probably use a password-protected router that encrypts your data. But, when out and about, you might be tempted to use free, public Wi-Fi. The problem with public Wi-Fi is that it is generally unsecured. This means it’s fairly easy for a hacker to access your device or information. That’s why you should consider investing in a Virtual Private Network (VPN). A VPN is a piece of software that generates a secure connection over the internet, so you can safely connect from anywhere.

 

3. Use a Firewall.

 

Even if your network is secure, you should still use a firewall. This an electronic barrier that blocks unauthorised access to your computers and devices, and is often included with general security software. Using a firewall ensures all the devices connected to your network are secured, including Internet of Things (IoT) devices like smart thermostats and webcams. This is important since many IoT devices aren’t equipped with security measures, giving hackers a vulnerable point of entry to your entire network.

4. Click Smart.

Now that you’ve put smart tech measures into place, make sure that you don’t attract danger with careless clicking. Many of today’s online threats are based on phishing or social engineering. This is when you are duped into revealing personal or sensitive information for fraudulent schemes. Spam emails, phoney “free” offers, click bait, online quizzes and more all use these tactics to entice you to click on dangerous links or give up your personal and sensitive information. Be wary of offers that sound too good to be true, or ask for too much information.

5. Be a Selective Sharer.

There are so many opportunities to share our personal information online. Just be careful about what you share, particularly when it comes to your personal or sensitive information. This can potentially be used to impersonate you or guess your passwords and logins.

6. Protect Your Mobile Life.

Our mobile devices can be just as vulnerable to online threats as our laptops. In fact, mobile devices face new risks, such as risky apps and dangerous links sent by text message. Be careful where you click, don’t respond to messages from strangers, and only download apps from official app stores after reading other users’ reviews first. Make sure that your security software is enabled on your mobile, just like your computers and other devices.

7. Practice Safe Surfing & Shopping.

When shopping online, or visiting websites for online banking or other sensitive transactions, always make sure that the site’s address starts with “https”, instead of just “http”, and has a padlock icon in the URL field. This means that the website is secure and uses encryption to jumble your data so it can’t be hijacked by others. Also, be on the lookout for websites that have misspellings or bad grammar in their addresses. They could be copycats of legitimate websites.

8. Keep up to date.

Keep all your software up to date so you have the latest security patches. Turn on automatic updates so you don’t have to think about it, and make sure that your security software is set to run regular scans.

9. Lookout for the latest scams.

Online threats are developing all the time, so make sure you know what to look out for. Currently, “ransomware” is on the rise. This is when a hacker threatens to lock you out of all of your files unless you agree to pay a ransom. Stay on top of this and other threats by staying informed.

10. Keep your guard up.

Always be cautious about what you do online, which sites you visit, and what you share. Use complete security software, and make sure to back up your data on a regular basis in case something goes wrong. By taking preventative steps, you can save yourself from difficulties later on.

Helm is committed to providing organisers and attendees with the most reliable and secure experience possible.

From start, to finish, we have your GDPR considerations and data protection handled.

Helm is fully GDPR compliant and has features to help organisers make sure they’re handling attendee data securely.

As well as being GDPR compliant, Helm is also PCI DSS Level 1 and PSD2 compliant.

To protect you and your attendees, we also conduct Know Your Customer (KYC) and Anti-Money Laundering (AML) checks on all organisers.

Our entire platform is secured by 256bit HTTPS (SSL) encryption, even when integrating with your website.

Organisers are secure with Helm Tickets!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of here blogs, as well as, many others here!

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How to Make Your Valentines Event One to Remember

How to Make Your Valentines Event One to Remember

Valentine’s Day is just around the corner and whether you love it or hate it, as an event organiser, it’s a day you cannot ignore.

In 2017 Brits spent approximately £1.5 billion on Valentine’s Day. This compares to just £908 million in 2016. On average for Valentine’s day, men spend around £40 and women around £20. Couples also stated that they would rather spend money on an experience or event – like dining out for example rather than flowers, lingerie or jewellery.

This coming Valentine’s Day it is reported that a staggering 1,260,000 people are estimated to propose to their partners. With a general average of around 16% of men proposing on Valentine’s Day.

Taking all of this into consideration, February 14th is the biggest night of the year for couples to go out, and that makes it a valuable opportunity to make it extraordinary for your attendees.

To make your Valentine’s event something to remember champagne, chocolates and jewellery seem like the obvious go to’s, but creating a memorable night for the couple is worth far more according to the 2017 study.

Here are a few ideas to make your Valentine’s event one to remember and maybe even the location to “pop the question”!

Food or Wine Tasting

One of the key parts of Valentine’s Day is exciting the senses, and getting the couples in the mood for the ultimate romantic evening.

There’s a huge variety of tasting events that go on during the Valentine’s period, including the classics like wine and chocolate, luxury champagne tastings and a less classic beer and chocolate tasting.

Valentine’s Day is not exclusive to those in a relationship: offering a wine tasting for singles is a great way for singles to meet potential partners. As well as offering groups of singles something fun to do on a traditionally more couples-orientated night.

Or maybe offer an activity followed by a tasting or drinking experience. Bringing in a crowd that may not be as into the big romantic gestures but instead offering them a fun experience with a hint of romance.

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Valentine’s Pop-Up Restaurant

Valentine’s is one of the busiest nights of the year when it comes to eating out. With some couples booking in their special night months in advance, offering a pop-up restaurant experience is a great way to bring in attendees.

Setting up in an unusual venue or creating it to cater for a specific niche is the perfect way to create an extraordinary Valentine’s night for couples.

In 2018, Snickers created their own pop-up restaurant for those who were less prepared and forgot to book a table in time.

“Passers-by were invited to grab a reservation card from the van to secure a table for two at Oublie, which translated from French means ‘forgotten’”

This was for an advertising campaign, however, offering a service like this would be amazing for Valentine’s Day. You don’t need to have an alcohol licence to stage a pop-up restaurant, as long as you ask guests to bring their own bottles.

Romantic Film Screening

A romantic film is perfect for getting people in the mood for love.

The best romantic films include classics such as Casablanca, Gone With the Wind and Breakfast at Tiffany’s, as well as more modern movies such as La La Land, Moulin Rouge and About Time.

Just select a movie guaranteed to pull in the attendees, find a suitable location, and set the scene with some romantic extras like candles, chocolate and maybe some popcorn to share.

Vintage Valentine’s at The Movies, for example, will stage a showing of Casablanca at Cork City’s beautiful Ambassador Hotel. It’s sweetening the deal with inclusive popcorn, chocolates and choice of wine, beer or soft drink.

Valentine’s Comedy Night

Hosting a comedy night is the best way to bring in both couples and singles. Everyone enjoys a good bit of comedy and Valentine’s can provide a wealth of material for comics coming into the event.

You can even include dinner and drinks as part of a complete package depending on the location or again, just offering those bespoke Valentine’s extra can help bring in those extra attendees.

If comedy isn’t your thing, there are a variety of other experiences that could be Valentine’s themed. For example a cabaret or burlesque evening, or even a drag queen night, which is always a favourite for singles heading out for Valentine’s.

There are a plethora of Valentine’s Day experiences and events you can offer potential attendees. With spending only looking to increase in 2019, it’s the perfect opportunity to offer something more than the traditional Valentine’s classics. These are just a few of experiences that you could offer couples looking for a romantic evening or singles looking to head out and meet someone or just have a great night out. If you’re looking to create something really different, look into Valentine’s sports events or even something like a craft workshop where couples can create something together.

There is a never-ending list of events you can host for Valentine’s to bring people together and to celebrate love. Think creatively,  put a twist on the traditional and don’t miss out on the chance to create something amazing – there is still plenty of time!

Make your Valentine’s event one to remember with Helm Tickets!

Valentines Day, Valentines Event, Valentines Experience

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Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

How to create an email list for your event

Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.

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How to market your yoga class this new year

How to market your yoga class this new year

After all the excess of Christmas and looking ahead to the New Year, many of us will have the New Year’s resolution to improve our fitness or to shift a few extra pounds. This is the perfect opportunity to amp up your marketing for your class ready for January. 

 

2018 saw a huge rise in the number of yoga classes available, from Hot Yoga to Goat Yoga. In the UK, “yoga” was one of Google’s most searched-for words in 2016, while the yoga and Pilates business brings in £812m a year, and rising. 

 

Yet many yoga classes still face the issue of bringing in new clients and not knowing where to start in marketing their businesses. Drawing people into your class over others is now incredibly competitive. Due to this increase in demand, there is now so much choice for consumers to pick from. 

 

Here are a few strategies to promote your yoga class:

UNDERSTAND YOUR STUDENTS

The best way to resonate with your students is to understand what really matters to them. So do as much research as possible into what they want and what they are looking to gain from attending your class. From this position, you will know where to place yourself against any competitors and discover what your USP (unique selling point) is.By crafting a focused message that reflects the views of your students or potential students, you will be creating a bond with them that will bring longevity to the relationship. It will be these more targeted messages that will differentiate your classes from others in your local area. It is also worth cross-selling your classes with other classes you may offer. Introduce students and potential students to other classes you feel they may enjoy. For example, if you have had a Hatha Yoga class that has been successful, maybe work out why that class is so popular from your students and then use that information to push, for example, an Ashtanga Yoga class to those looking for more of a challenge or a step up. If your students are looking to join the latest trends in yoga, why not look into offering more of the novelty yoga classes that are trending on various social media, or hosting a one-off novelty yoga event to introduce customers to your classes.

DEFINE YOUR BRAND

Once you have a good understanding of your audience you can channel that knowledge into your brand. Defining what you are early on will help you keep your message and ethos consistent. Is your brand focused on beginners getting into their yoga practice? Or are they experienced yogis looking to develop their practice further? It will be this definition that will make your class stand out from the rest. Use the information gained from your students to really hone in on what makes your classes uniqueAn effective way of defining your brand is to have a website built which explains everything about your classes, as well as having beautiful visuals created to coincide with it. It should be a visual representation of your class, reflecting its look and feel. It should also perform in converting visitors to students. By using plenty of ‘calls to action’ (‘sign up’, ‘enrol here’, etc.) it should direct them into converting themselves from visitor to your site to a potential student. Being explicit in how you wish to convey yourself to potential students, create a clear marketing message about who you are and what your brand has to offer. 

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MAKE THE MOST OF SOCIAL MEDIA

With the understanding of your audience, you can now concentrate your efforts into various social media channels. For Yoga, Instagram is about to become your new best friend. Yoga is growing exponentially on Instagram with accounts like Yoga Girl boasting over 2.1 million followers. Rachel Brathen (Yoga Girl) is the perfect example of how to harness the power of Instagram to advance yourself within yoga. She defined her audience early on and has spent the last few years building a loyal following, keeping on brand, but, at the same time maintaining authenticity. Yoga is a beautiful art form and Instagram is the perfect platform to share visual content. If you are looking to share something with more depth, look at sharing on Facebook and then cross-promoting it on Instagram.Here are a few tips on how to share effectively on social media:
  • Create custom content. Instagram is mainly viewed on mobile devices, therefore, keep your content short and sweet with plenty of eye-catching imagery and video
  • Social Media gurus Hubspot recommend the perfect post on Facebook being around 40 characters despite the 63,206 character limit, and Instagram hitting the sweet spot at around 125 characters
  • Don’t forget to create a killer bio on all your social media platforms, include links to special offers or a sign-up page. Your Facebook banner is also a great place to promote, so keep that in mind when creating an amazing profile page.

The coming new year is the perfect opportunity to push your yoga classes and drive attendance with the tips we’ve mentioned. If you are looking for more information regarding promoting on Instagram check out this blog on Instagram For Event Promotion, where you’ll find some more detailed advice about how to get the most out of the platform.Up your attendance for your yoga class this new year with Helm Tickets!

Yoga, Marketing, Social Media

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Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

How to create an email list for your event

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Environmentally Friendly Event Management

Environmentally Friendly Event Management

Eco-awareness has boomed in the last few years. With the catastrophic levels of plastic pollution and greenhouses gasses, businesses of all levels, from small startups to huge corporations, are now taking it upon themselves to be more eco-conscious in how they direct business and events. Environmentally friendly consumers appreciate when businesses go the extra mile to help save the environment.

Events provide the perfect opportunity to showcase how your business is participating in the rising wave of the environmentally aware. Here are a few of top tips in planning your event to be more eco-friendly:

CONSIDER ECO-FRIENDLY VENUES

One of the best ways to show your potential attendees you are planning an eco-friendly event is by hosting it in an eco-friendly venue. By using these alternatives, they are compliant in reducing fossil fuels and decreasing environmental damage. There are venues that offer Biomass Boilers, thermal insulation, natural ventilation and gathering rainwater.The EU’s Future Cities project is an initiative to help promote livable and climate-proof cities. An example being Cambridge Living Future Community Eco-Village, built with the purpose of sustainability. An increasing number of venues and buildings are adapting to reduce any future environmental harm and deal with climate change.

RECYCLING

Creating a clear and simple recycling scheme is a great way to encourage your attendees to take the green option. Making it as easy and accessible as possible by having multiple recycling bins listing what can and can’t be recycled just reiterates your green policy to your attendees.  An increasing number of events like Boardmasters Festival in Cornwall are taking on a ‘Green Team’ to aid in keeping the festival as clean and green as possible!

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TECHNOLOGY

Paper is often used at events because it is cheap and easy to dispose of. However, paper waste accounts for a significant amount of wastage at events and in the modern world it’s increasingly unnecessary.If you have the opportunity, make tablets available during your event with all the details needed about the event. Use them to replace sign-in sheets or email marketing sheets. Alternatively, prior to the event inform guests about event details by sharing attachments for attendees to access on mobile or tablet.Send tickets digitally so they are accessible via mobile and use QR codes to avoid having to print off tickets.

FOOD AND DRINK

If you are planning on supplying attendees with food and drink during the event, consider using biodegradable and recyclable packaging. It will make a huge impact on the volume of waste produced during the event. Deposit schemes for reusable cups is another great way to reduce waste as attendees are more likely to return them at the end of the event instead of just disposing of them.Over-catering is also another huge issue when it comes to arranging events. It is estimated that around ⅓  of all food waste that’s produced or lost comes from the global events industry. Food into landfill is a major cause of landfill methane emissions and is a global greenhouse gas contributor.Estimate the volume of food required by considering the number of attendees, the type of event, and the timetable of activities and always double check dietary requirements prior to the event. That way you should be able to limit the amount of food wastage during the event.

CREATE INCENTIVES

IfReward your attendees for their green efforts! Offer a car-sharing scheme, offer priority to those using e-tickets for parking and entrance to the event. You can always offer discounted tickets to the event, or to the next event to those attendees who have used QR codes for example or another green initiative. And finally offering prize draws and free ticket prizes can always be used to incentivise attendee to go green!It is not necessary to take on every single one of these green initiatives, however, if more events take on just one of these ideas it will help the events industry reduce its impact on the environment and provide another incentive for your guests to attend your event!

Promote your event as effectively as possible with Helm Tickets!

Environmentally Friendly, Event Management, Eco-Friendly

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Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

How to create an email list for your event

Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.

GET WEEKLY EMAIL UPDATES

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Why Omnichannel Promotion Is More Effective Than Event Listing

Why Omnichannel Promotion Is More Effective Than Event Listing

There are copious amounts of websites that will offer to list your event and help your event reach a larger audience. So, in theory, boosting sales for your event. Unfortunately, too often organisers are left feeling that the time taken in creating the event listing was not worth it due to lack of increased sales.

Whilst event listing is one way of approaching event promotion, to see any measurable increase in sales it takes a range of tools and strategies.

OMNICHANNEL PROMOTION

For many years ‘multichannel promotion’ or marketing has been the favoured method of interacting with potential attendees. By communicating with them on various platforms it enabled companies to reach wider and more diverse audiences. Whether it was a print ad, word of mouth or by social media, a multichannel strategy has been the tried and tested method of promotion for many years. However, consumers are now looking for a more connected and seamless experience when it comes to promotion and marketing. Omnichannel refers to the multichannel sales approach that will also provide the attendees with a more integrated experience. The attendee needs to be able to switch from desktop, to a mobile device, to the event itself, with the experience being completely consistent. Keep the message and promotion of your event unified using the following marketing techniques:
Email Marketing: Plan and develop your communications with your potential attendees well in advance. As well as planning for different audiences, different types of audiences will call for different types of email.Reconnect via email with those already booked into your event. This will not only help to build excitement for the event but it will also help develop a relationship with the attendee and reinforce that you are building a brand/event experience.Having a plan and getting everything set up and organised in advance may seem time-consuming but the payout, in the long run, will be worth it.Social Media: Setting up a dedicated hashtag for your event that will be used throughout all your social media promotion is an effective way of creating a cohesive message.Creating engaging visuals and videos to draw attention to your posts about your event is another great form of promotion. Make sure again that all your posts are visually consistent as this will help build your omnichannel approach to promotion, which will help make your attendees feel valued.Social media is amazing for highlighting announcements and generating hype surrounding your event. Promote things such as new speakers for conferences or updates in the timetable or special features of your event.Paid social media ads are another great way to expand reach and engagement for your event., We would recommend this approach if you have a definite audience you know you are targeting. This will focus your advertising on those who are more likely to be interested in your event generally but may not know that your event is running.

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PR: It is far too easy to get wrapped up in the digital side of event promotion and then forget to put time into more tested methods such as PR.

Sending out a press release to various media outlets and listing your event in relevant business journals and newsletters still worth the time it takes to create them as it creates a more well rounded promotional campaign.Direct Mail: As we all know, we live in an increasingly digital world, yet this only adds to the power of physical, tangible marketing techniques like direct mail.Target VIP potential attendees by sending out a physical invite to the event or a promotional box encouraging attendance to your event.Website: Having a great website is an incredibly compelling component of event marketing.To potential attendees, it is a base for them to come to when looking for all essential information regarding the event. Whether the event is hosted on your existing website using something like our embeddable widget or you wish to build something new just for your event, the goal needs to remain the same.The website should be where you are driving all your promotional materials, so it’s essential that all the important information is there to assist in driving ticket sales.An issue with some event listing sites is that it can drive traffic away from your site, as well as featuring events like yours that may appeal to a segment of your demographic. This means you could potentially lose sales to your competitors!

At Helm Tickets our goal is for our organisers to succeed and our features can help you create an omnichannel promotional campaign that can help draw in new attendees, as well as aid in increasing attendee retention. To learn more about promotional strategies, keep an eye out for our blogs on marketing and promotional techniques. Create your omnichannel promotional campaign with Helm Tickets!

Event Listing, Promotion, Business, Omnichannel, Marketing 

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Basics of Email Marketing – Part 2

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Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

How to create an email list for your event

Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.

GET WEEKLY EMAIL UPDATES

GET WEEKLY EMAIL UPDATES

CONNECT WITH US

Instagram for event promotion – Part 1

Instagram for event promotion – Part 1

Instagram is a powerful tool for creating a real buzz around your event. With a stunning feed and relevant content, you can build huge levels of engagement.

To enhance your Instagram marketing and promotion it takes a bit of effort and planning, yet, the payoff from this can be an increased engagement from loyal followers/attendees, as well as a greater outreach to potential followers/attendees of your event.

THE ALL IMPORTANT HASHTAG

With the all-important hashtag, consistency is crucial! If you are posting anything on Instagram connected to your event, be it a post to your feed or your stories, make sure you include your chosen hashtag. This keeps all your content in the same place, as well as encouraging users to share their content all in one easy to view location.

It has uses beyond directly featuring it on Instagram itself. By including it on all promotional materials, such as on your website, marketing emails and print, it provides a greater reach to a larger audience.

Another way to gain greater reach via Instagram hashtags is running and hashtag incentive. These incentives are a great way to encourage users to share your hashtag and your event. Your incentive can be anything from photo competitions to tagging friends and family alongside the hashtag for free tickets.

Hashtags offer several benefits when it comes to event promotion and increases your reach and engagement in a concise and effective way!

USER-GENERATED CONTENT IS KEY

User-generated content is any content created by your users, in this case, the attendees of your event. It has become increasingly popular with many large brands and events featuring it amongst its own carefully created content. It has become frequently popular and effective with Instagram users.

Its popularity with users is usually down to the authenticity of the content. The content builds trust with the users because it has been created by them. There was no middleman trying to get the perfect angle or convey a message. This content is organic and will carry an accurate representation of your event.

It also offers you a greater library of content to choose from. Having a good mix of this user-generated content as well as branded content works well in creating a diverse range of content on your feed, which again drives that all-important engagement.

If all this wasn’t enough to encourage user-generated content on Instagram for events, there is how it affects your users and audience as a whole. It builds a real connection and relationship with your audience. Sharing their posts of the event and their experience makes them feel appreciated. It grows users’ loyalty as it shows your appreciation as an organiser for their attendance. Don’t forget to tag and mention them in the caption!

NEW CONTENT TO YOUR INBOX, WEEKLY

NEW CONTENT TO YOUR INBOX, WEEKLY

Subscribe to receive free events content to your inbox. You’ll be the first to know about new posts and downloads as well as the latest features.

By subscribing to this list, you are agreeing for Helm to use and process your information for marketing purposes.

UPDATE YOUR BRANDING AND PROFILE

Updating your branding and profile to assist in promoting your event helps to bring an added feel of legitimacy to your event. That it is as important as the brand itself. Adding your hashtag to your profile picture alongside your logo or creating a custom logo puts your event at the forefront of your image. It will be one of the first thing users see so is an effective way of subtly promoting your event. Just make sure you keep this consistent across all social media channels!

Keep your bio short and sweet but with the added extras of a link to your event and your hashtag. Again, not the obvious way of promoting your event, yet it is one of the first things users will see when visiting your profile. Keeping the link in the bio keeps it quick and easy to find when promoting your event in your feed or stories. Add in a simple call to action “Link in the bio” in posts to drive traffic to your profile and event page.

These are just a few of the basics of promoting your event using Instagram. It is a powerful tool when utilised and offers huge reach to potential ticket buyers with not too much effort. Next time find out how to utilise Instagram Stories to your advantage, how geotags can help you reach a larger local audience, and how to build event hype with influencers!

Promote your event as effectively as possible with Helm Tickets!

Instagram, Promotion, Business

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Basics of Email Marketing – Part 2

Last time we looked at how to get started with an email marketing campaign, including how to create an email marketing strategy and how to build up your email list. If you missed the first part of this series you can find it here. This time we’re taking a look at email marketing best practices and some regulations we recommend you follow.

Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

How to create an email list for your event

Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.

GET WEEKLY EMAIL UPDATES

GET WEEKLY EMAIL UPDATES

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