With new social networks being created regularly, LinkedIn can be a platform that’s often forgotten about and underused. However, it can be an incredibly powerful tool for marketing your event – especially if you’re aware of many of the platform’s hidden tools that don’t seem to get the attention they deserve.
Tips & Tricks
Most people who celebrate Pancake Day (or Shrove Tuesday, to give it it’s proper name) do so in one way: by eating pancakes. But throughout history people have held pancake-related events, so read on for suggestions of events you could host or attend:
Host a Pancake Day race
Pancake Day races take place all over the UK around Pancake Day. It’s said to originate from 1445 when a Shrove Tuesday was a “half-holiday”. A woman in Olney, Buckinghamshire was so busy making pancakes that when she heard the church bells ringing for the Shrove Tuesday service she ran out the house, still carrying her frying pan and tossing her pancake.
You can make the rules as strict as you like. The main rule is to carry a frying pan and race while tossing the pancake, but Olney requires contestants to wear a scarf and apron while racing, so you could add all sorts of rules to your race.
Host a ‘mob football’ game
Mob football is a medieval game. It mostly disappeared in the 19th century, but it’s still played on Shrove Tuesday in some towns, most notably Alnwick in Northumberland, Ashbourne in Derbyshire, Atherstone in Warwickshire, St Columb Major in Cornwall and Sedgefield in County Durham. You can find the rules here if you want to start your own game.
Hold a pancake flipping competition
The rules for this are pretty straight forward: the person who flips a pancake the most times in a set amount of time (often a minute) is the winner.
You might even manage a Guinness World Record!
Have a Mardi Gras celebration
Mardi Gras (or Fat Tuesday) is part of the Catholic celebration of Carnival, which ends on Shrove Tuesday.
The most famous festivities for Mardi Gras are those in New Orleans, Louisiana, USA, but Mardi Gras celebrations are held all over the world. This usually involves a parade, but why not host your own Mardi Gras party?
Jess Cope | Employee Experience Manager
Jess has a varied background – she studied Modern Languages, then moved into web content editing and now works to make sure Helm is a great place to work.
Writing blogs for your event is really important when it comes to engaging your audience and marketing your event.
Blogs are essential for a variety of reasons, including helping to boost your SEO ranking (search engine optimisation), giving you plenty of content to promote on social media, and giving additional insights into your event, helping future ticket buyers make a decision on buying tickets to your event. They’re also great for adding in calls to action to help generate ticket buying leads.
Last time we took a look at how to how to report on all your efforts you’ve put into your email marketing campaign. From what metrics to look out for, to how to A/B test your content. If you missed the blog, check it out here.