How to market your yoga class this new year

How to market your yoga class this new year

After all the excess of Christmas and looking ahead to the New Year, many of us will have the New Year’s resolution to improve our fitness or to shift a few extra pounds. This is the perfect opportunity to amp up your marketing for your class ready for January. 

 

2018 saw a huge rise in the number of yoga classes available, from Hot Yoga to Goat Yoga. In the UK, “yoga” was one of Google’s most searched-for words in 2016, while the yoga and Pilates business brings in £812m a year, and rising. 

 

Yet many yoga classes still face the issue of bringing in new clients and not knowing where to start in marketing their businesses. Drawing people into your class over others is now incredibly competitive. Due to this increase in demand, there is now so much choice for consumers to pick from. 

 

Here are a few strategies to promote your yoga class:

UNDERSTAND YOUR STUDENTS

The best way to resonate with your students is to understand what really matters to them. So do as much research as possible into what they want and what they are looking to gain from attending your class. From this position, you will know where to place yourself against any competitors and discover what your USP (unique selling point) is.By crafting a focused message that reflects the views of your students or potential students, you will be creating a bond with them that will bring longevity to the relationship. It will be these more targeted messages that will differentiate your classes from others in your local area. It is also worth cross-selling your classes with other classes you may offer. Introduce students and potential students to other classes you feel they may enjoy. For example, if you have had a Hatha Yoga class that has been successful, maybe work out why that class is so popular from your students and then use that information to push, for example, an Ashtanga Yoga class to those looking for more of a challenge or a step up. If your students are looking to join the latest trends in yoga, why not look into offering more of the novelty yoga classes that are trending on various social media, or hosting a one-off novelty yoga event to introduce customers to your classes.

DEFINE YOUR BRAND

Once you have a good understanding of your audience you can channel that knowledge into your brand. Defining what you are early on will help you keep your message and ethos consistent. Is your brand focused on beginners getting into their yoga practice? Or are they experienced yogis looking to develop their practice further? It will be this definition that will make your class stand out from the rest. Use the information gained from your students to really hone in on what makes your classes uniqueAn effective way of defining your brand is to have a website built which explains everything about your classes, as well as having beautiful visuals created to coincide with it. It should be a visual representation of your class, reflecting its look and feel. It should also perform in converting visitors to students. By using plenty of ‘calls to action’ (‘sign up’, ‘enrol here’, etc.) it should direct them into converting themselves from visitor to your site to a potential student. Being explicit in how you wish to convey yourself to potential students, create a clear marketing message about who you are and what your brand has to offer. 

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MAKE THE MOST OF SOCIAL MEDIA

With the understanding of your audience, you can now concentrate your efforts into various social media channels. For Yoga, Instagram is about to become your new best friend. Yoga is growing exponentially on Instagram with accounts like Yoga Girl boasting over 2.1 million followers. Rachel Brathen (Yoga Girl) is the perfect example of how to harness the power of Instagram to advance yourself within yoga. She defined her audience early on and has spent the last few years building a loyal following, keeping on brand, but, at the same time maintaining authenticity. Yoga is a beautiful art form and Instagram is the perfect platform to share visual content. If you are looking to share something with more depth, look at sharing on Facebook and then cross-promoting it on Instagram.Here are a few tips on how to share effectively on social media:
  • Create custom content. Instagram is mainly viewed on mobile devices, therefore, keep your content short and sweet with plenty of eye-catching imagery and video
  • Social Media gurus Hubspot recommend the perfect post on Facebook being around 40 characters despite the 63,206 character limit, and Instagram hitting the sweet spot at around 125 characters
  • Don’t forget to create a killer bio on all your social media platforms, include links to special offers or a sign-up page. Your Facebook banner is also a great place to promote, so keep that in mind when creating an amazing profile page.

The coming new year is the perfect opportunity to push your yoga classes and drive attendance with the tips we’ve mentioned. If you are looking for more information regarding promoting on Instagram check out this blog on Instagram For Event Promotion, where you’ll find some more detailed advice about how to get the most out of the platform.Up your attendance for your yoga class this new year with Helm Tickets!

Yoga, Marketing, Social Media

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Environmentally Friendly Event Management

Environmentally Friendly Event Management

Eco-awareness has boomed in the last few years. With the catastrophic levels of plastic pollution and greenhouses gasses, businesses of all levels, from small startups to huge corporations, are now taking it upon themselves to be more eco-conscious in how they direct business and events. Environmentally friendly consumers appreciate when businesses go the extra mile to help save the environment.

Events provide the perfect opportunity to showcase how your business is participating in the rising wave of the environmentally aware. Here are a few of top tips in planning your event to be more eco-friendly:

CONSIDER ECO-FRIENDLY VENUES

One of the best ways to show your potential attendees you are planning an eco-friendly event is by hosting it in an eco-friendly venue. By using these alternatives, they are compliant in reducing fossil fuels and decreasing environmental damage. There are venues that offer Biomass Boilers, thermal insulation, natural ventilation and gathering rainwater.The EU’s Future Cities project is an initiative to help promote livable and climate-proof cities. An example being Cambridge Living Future Community Eco-Village, built with the purpose of sustainability. An increasing number of venues and buildings are adapting to reduce any future environmental harm and deal with climate change.

RECYCLING

Creating a clear and simple recycling scheme is a great way to encourage your attendees to take the green option. Making it as easy and accessible as possible by having multiple recycling bins listing what can and can’t be recycled just reiterates your green policy to your attendees.  An increasing number of events like Boardmasters Festival in Cornwall are taking on a ‘Green Team’ to aid in keeping the festival as clean and green as possible!

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TECHNOLOGY

Paper is often used at events because it is cheap and easy to dispose of. However, paper waste accounts for a significant amount of wastage at events and in the modern world it’s increasingly unnecessary.If you have the opportunity, make tablets available during your event with all the details needed about the event. Use them to replace sign-in sheets or email marketing sheets. Alternatively, prior to the event inform guests about event details by sharing attachments for attendees to access on mobile or tablet.Send tickets digitally so they are accessible via mobile and use QR codes to avoid having to print off tickets.

FOOD AND DRINK

If you are planning on supplying attendees with food and drink during the event, consider using biodegradable and recyclable packaging. It will make a huge impact on the volume of waste produced during the event. Deposit schemes for reusable cups is another great way to reduce waste as attendees are more likely to return them at the end of the event instead of just disposing of them.Over-catering is also another huge issue when it comes to arranging events. It is estimated that around ⅓  of all food waste that’s produced or lost comes from the global events industry. Food into landfill is a major cause of landfill methane emissions and is a global greenhouse gas contributor.Estimate the volume of food required by considering the number of attendees, the type of event, and the timetable of activities and always double check dietary requirements prior to the event. That way you should be able to limit the amount of food wastage during the event.

CREATE INCENTIVES

IfReward your attendees for their green efforts! Offer a car-sharing scheme, offer priority to those using e-tickets for parking and entrance to the event. You can always offer discounted tickets to the event, or to the next event to those attendees who have used QR codes for example or another green initiative. And finally offering prize draws and free ticket prizes can always be used to incentivise attendee to go green!It is not necessary to take on every single one of these green initiatives, however, if more events take on just one of these ideas it will help the events industry reduce its impact on the environment and provide another incentive for your guests to attend your event!

Promote your event as effectively as possible with Helm Tickets!

Environmentally Friendly, Event Management, Eco-Friendly

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Why Omnichannel Promotion Is More Effective Than Event Listing

Why Omnichannel Promotion Is More Effective Than Event Listing

There are copious amounts of websites that will offer to list your event and help your event reach a larger audience. So, in theory, boosting sales for your event. Unfortunately, too often organisers are left feeling that the time taken in creating the event listing was not worth it due to lack of increased sales.

Whilst event listing is one way of approaching event promotion, to see any measurable increase in sales it takes a range of tools and strategies.

OMNICHANNEL PROMOTION

For many years ‘multichannel promotion’ or marketing has been the favoured method of interacting with potential attendees. By communicating with them on various platforms it enabled companies to reach wider and more diverse audiences. Whether it was a print ad, word of mouth or by social media, a multichannel strategy has been the tried and tested method of promotion for many years. However, consumers are now looking for a more connected and seamless experience when it comes to promotion and marketing. Omnichannel refers to the multichannel sales approach that will also provide the attendees with a more integrated experience. The attendee needs to be able to switch from desktop, to a mobile device, to the event itself, with the experience being completely consistent. Keep the message and promotion of your event unified using the following marketing techniques:
Email Marketing: Plan and develop your communications with your potential attendees well in advance. As well as planning for different audiences, different types of audiences will call for different types of email.Reconnect via email with those already booked into your event. This will not only help to build excitement for the event but it will also help develop a relationship with the attendee and reinforce that you are building a brand/event experience.Having a plan and getting everything set up and organised in advance may seem time-consuming but the payout, in the long run, will be worth it.Social Media: Setting up a dedicated hashtag for your event that will be used throughout all your social media promotion is an effective way of creating a cohesive message.Creating engaging visuals and videos to draw attention to your posts about your event is another great form of promotion. Make sure again that all your posts are visually consistent as this will help build your omnichannel approach to promotion, which will help make your attendees feel valued.Social media is amazing for highlighting announcements and generating hype surrounding your event. Promote things such as new speakers for conferences or updates in the timetable or special features of your event.Paid social media ads are another great way to expand reach and engagement for your event., We would recommend this approach if you have a definite audience you know you are targeting. This will focus your advertising on those who are more likely to be interested in your event generally but may not know that your event is running.

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PR: It is far too easy to get wrapped up in the digital side of event promotion and then forget to put time into more tested methods such as PR.

Sending out a press release to various media outlets and listing your event in relevant business journals and newsletters still worth the time it takes to create them as it creates a more well rounded promotional campaign.Direct Mail: As we all know, we live in an increasingly digital world, yet this only adds to the power of physical, tangible marketing techniques like direct mail.Target VIP potential attendees by sending out a physical invite to the event or a promotional box encouraging attendance to your event.Website: Having a great website is an incredibly compelling component of event marketing.To potential attendees, it is a base for them to come to when looking for all essential information regarding the event. Whether the event is hosted on your existing website using something like our embeddable widget or you wish to build something new just for your event, the goal needs to remain the same.The website should be where you are driving all your promotional materials, so it’s essential that all the important information is there to assist in driving ticket sales.An issue with some event listing sites is that it can drive traffic away from your site, as well as featuring events like yours that may appeal to a segment of your demographic. This means you could potentially lose sales to your competitors!

At Helm Tickets our goal is for our organisers to succeed and our features can help you create an omnichannel promotional campaign that can help draw in new attendees, as well as aid in increasing attendee retention. To learn more about promotional strategies, keep an eye out for our blogs on marketing and promotional techniques. Create your omnichannel promotional campaign with Helm Tickets!

Event Listing, Promotion, Business, Omnichannel, Marketing 

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Instagram for event promotion – Part 1

Instagram for event promotion – Part 1

Instagram is a powerful tool for creating a real buzz around your event. With a stunning feed and relevant content, you can build huge levels of engagement.

To enhance your Instagram marketing and promotion it takes a bit of effort and planning, yet, the payoff from this can be an increased engagement from loyal followers/attendees, as well as a greater outreach to potential followers/attendees of your event.

THE ALL IMPORTANT HASHTAG

With the all-important hashtag, consistency is crucial! If you are posting anything on Instagram connected to your event, be it a post to your feed or your stories, make sure you include your chosen hashtag. This keeps all your content in the same place, as well as encouraging users to share their content all in one easy to view location.

It has uses beyond directly featuring it on Instagram itself. By including it on all promotional materials, such as on your website, marketing emails and print, it provides a greater reach to a larger audience.

Another way to gain greater reach via Instagram hashtags is running and hashtag incentive. These incentives are a great way to encourage users to share your hashtag and your event. Your incentive can be anything from photo competitions to tagging friends and family alongside the hashtag for free tickets.

Hashtags offer several benefits when it comes to event promotion and increases your reach and engagement in a concise and effective way!

USER-GENERATED CONTENT IS KEY

User-generated content is any content created by your users, in this case, the attendees of your event. It has become increasingly popular with many large brands and events featuring it amongst its own carefully created content. It has become frequently popular and effective with Instagram users.

Its popularity with users is usually down to the authenticity of the content. The content builds trust with the users because it has been created by them. There was no middleman trying to get the perfect angle or convey a message. This content is organic and will carry an accurate representation of your event.

It also offers you a greater library of content to choose from. Having a good mix of this user-generated content as well as branded content works well in creating a diverse range of content on your feed, which again drives that all-important engagement.

If all this wasn’t enough to encourage user-generated content on Instagram for events, there is how it affects your users and audience as a whole. It builds a real connection and relationship with your audience. Sharing their posts of the event and their experience makes them feel appreciated. It grows users’ loyalty as it shows your appreciation as an organiser for their attendance. Don’t forget to tag and mention them in the caption!

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UPDATE YOUR BRANDING AND PROFILE

Updating your branding and profile to assist in promoting your event helps to bring an added feel of legitimacy to your event. That it is as important as the brand itself. Adding your hashtag to your profile picture alongside your logo or creating a custom logo puts your event at the forefront of your image. It will be one of the first thing users see so is an effective way of subtly promoting your event. Just make sure you keep this consistent across all social media channels!

Keep your bio short and sweet but with the added extras of a link to your event and your hashtag. Again, not the obvious way of promoting your event, yet it is one of the first things users will see when visiting your profile. Keeping the link in the bio keeps it quick and easy to find when promoting your event in your feed or stories. Add in a simple call to action “Link in the bio” in posts to drive traffic to your profile and event page.

These are just a few of the basics of promoting your event using Instagram. It is a powerful tool when utilised and offers huge reach to potential ticket buyers with not too much effort. Next time find out how to utilise Instagram Stories to your advantage, how geotags can help you reach a larger local audience, and how to build event hype with influencers!

Promote your event as effectively as possible with Helm Tickets!

Instagram, Promotion, Business

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5 tips for a great staff Christmas event

5 tips for a great staff Christmas event

You may be wondering if it’s worth hosting a Christmas event for your staff this year. It’s already November and everything will be booked up. It’ll be expensive. Doesn’t everyone hate the Christmas party anyway?

We’re here to change your mind, make it a breeze to organise and help you make it a great success.

Christmas parties or events are primarily a way to thank your staff. They may not all look forward to going, but they’ll likely feel unappreciated if you don’t organise any kind of event for them.

Parties also offer a safer space for your team to bond, and enjoy getting to know each other. Work friendships are crucial in maintaining employee morale, so grab as many chances to cultivate these as possible.

People let their guard down out of the office (especially if alcohol is involved!), and you might just get some more honest conversation about how your team is feeling if you chat in a social setting.

If you’re in a bigger organisation, there’s also an opportunity to get to know colleagues you might not work closely with or know that well. This might sound daunting to some, but you could just meet your new work best friend while you bond over the Christmas pudding!

Plus, Christmas parties can actually be really fun if you do them right. (We promise!) 

So if we’ve convinced you to hold a party, how can you make it a success?

1) Use Helm Tickets!

We had to start with this one. Of course we’re biased, but using Helm Tickets really can help your event run more smoothly. We used it for our own Christmas party, and having grappled with unwieldy spreadsheets in a previous job, it was a refreshingly simple way to record who had RSVP’d and what they wanted to eat. It also means all the information is in one place and everyone can check what they ordered instead of bothering you about it!

You can use our ‘additional options’ feature to ask for any extra information from your guests you might need, e.g. food or drink preferences, medical information, or even who they’d like to sit with!

You can also embed the ticket sales into your internal staff website, or intranet, making it easier for staff to find it.

And you can mark your events as private, so there’s no worries about having anyone you didn’t invite turn up.

2) Think about who your colleagues are

This’ll probably be easier if you’re a smaller company, but think about your company culture and the people you work with. Do you have people with family commitments who need to be home at a certain time? Do you have a lot of non-drinkers? Do you have people with specific dietary requirements? (There’s nothing worse than being left hungry at a Christmas party because you’re a vegetarian and they took you to a steakhouse!)

Here at Helm we’re a bit unconventional, so we knew our office party had to be something with a bit of a difference. We love the ocean, good food, and a dancefloor (or some of us do!) and we’re based in Britain’s Ocean City, so Plymouth’s National Marine Aquarium seemed an obvious solution. Matching people’s interests to your plans will make people look forward to it, rather than try and make excuses not to attend.

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3) Consider how best to spend your budget

Ideally you’ll always have a budget for a Christmas party, even if it’s a small one, as it’s a great way to show staff they’re appreciated. But it doesn’t have to be expensive.

Once again, we’d suggest thinking about what’s important to your team – for example, they might not care about the location, as long as you buy the drinks, or they might prefer you to splash out on a better location but are happy to buy their own food. This decision may also be dependent on where in the world you are, of course, as some cities are decidedly pricier than others!

If you use Helm for your event, you can ask employees to pay when buying a ticket, or add separate prices to meal and drink options and easily check who has paid and who to chase!

Of course, you can also offer free tickets through our platform, as we’re flexible for whatever type of event you’re hosting.

4)  Consider the little details

The best events we’ve been to are those where everything has been thought through and is personal to your team. This will obviously depend on the nature of your event, but it’s easy to add some small but individual touches.

Larger companies who can stretch to exclusive hire of a place can go all out, but even smaller organisations can put some thought into seating plans, table decorations, the playlist or even party favours. Your team will appreciate the effort you’ve put in to make it more relevant to them.

5)  Think outside the box!

Maybe your Christmas party doesn’t actually have to be a Christmas party at all. As we recommended in tip 2, think about who your colleagues are and what they’d actually enjoy doing. What sort of atmosphere do you want to create?

Not everyone is keen on eating turkey, getting drunk or dancing ‘til dawn, so why not consider Christmas craft making, an off-site activity day, or even something more traditional like carol singing?

If you’d like to organise your event through Helm Tickets, please click here.

Happy planning!

Christmas, Festive, Business

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9 Low cost venues in Manchester

9 Low cost venues in Manchester

Manchester is a city rich in heritage, notorious for its place in many facets of the UK’s history, however, the most understated part is the city’s wide range of interesting venues. As well as the pricier, well-known venues, like Manchester Central Library (pictured above) and two of the world’s most impressive football stadiums, there are plenty of affordable locations to host your next event.

As well as being surprisingly affordable, many are also professional, allowing you to get the most out of your event. When planning your event you need to consider the surroundings of the venue – being closer to the city centre should mean you’re within reach of a tram, train or bus station. Always consider accessibility, it can often increase attendance.

We’ve compiled a list of 9 professional venues that are within a short walking distance from public transport (cutting the expense of a city taxi). Each venue can cater to a variety of events, from workshops to seminars – they also range from low to medium cost. 

Have a look at the images and click to book or enquire directly with the venues themselves. (Many venues have multiple spaces available so it’s worth having a look and seeing if there’s spaces that can better suit your events’ needs.)

Supernova Headspace

Capacity: 6

Pricing: £25 per hour + VAT

Perfect for: Meetings and training

Travel: 8 minute walk to Manchester’s Oxford Road station

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Headspace

ihub Office

Capacity: 9

Pricing: £48 per hour or £220 per day

Perfect for: Workshops, seminars, meetings and training

Travel: 7 minute walk to Manchester Piccadilly station

Read more

Engine

Marriott Victoria & Albert Hotel

Capacity: 16-30

Pricing: From £32 per person

Perfect for: Meetings, workshops, training

Travel: 9 minute walk to Salford Central

Read more

Chamber

Chamber Space

Capacity: 2-150 depending on requirements

Pricing: £30 per hour or £180 per day

Perfect for: Meetings, conferences, product launches, training

Travel: 8 minute walk to Salford Central

Read more

Chamber

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Calcyo, St James’

Capacity: 14

Pricing: £66 per hour, £330 per day

Perfect for: Meetings, training, workshops

Travel: 2 minute walk to Manchester Oxford Road station

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Thekla - Helm Tickets
Executive Boardrooms, Princess Street Hotel

Capacity: 14

Pricing: £175 per day

Perfect for: Workshops, meetings, training

Travel: 7 minute walk to Manchester Oxford Road Station

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Mezzanine Lounge, Kings Street Townhouse

Capacity: 10-30

Pricing: £250 per day

Perfect for: Workshops, meetings, seminars and training

Travel: 10 minute walk to Manchester Oxford Road station

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Arnolfini - Helm Tickets
Arnolfini - Helm Tickets
The Archives at Victoria Warehouse

Capacity: 350 standing or 300 sitting

Pricing: £29 per person

Perfect for: Conferences, product launches

Travel: 8 minute walk to Manchester United Football Ground railway station

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Headspace

A slightly ‘off the wall’ option…

Engine Hall, People’s History Museum

Capacity: 200

Pricing: £34.99+VAT per person or from £1,400 per day

Perfect for: Product launches, AGMs, conferences, awards

Travel: 4 minute walk to Bristol Bus & Coach station

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Bristol Aquarium - Helm Tickets
Besides the city’s colourful standing in music and sport, Manchester is also a hub that keeps on growing. So whether you’re a budding startup in need of meeting space or you organise an annual conference, there are tons of affordable venues around the city, as well as those that are a little bit different…

Once you’ve found your perfect venue, begin selling tickets in minutes!

Manchester, low cost venues

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Your event’s website – specifically the landing page/homepage – is the most critical tool for converting event awareness into converted event attendees. The design of your pages should help achieve this goal with a clear identity and message, an organized information hierarchy and stunning visual imagery.

The Importance Of Great Event Photography

Having great event photography can take your event promotion to the next level. Whilst the added time and effort may not initially seem like the wisest investment, having amazing quality images will make advertising and promoting your next event a thousand times easier in the long run.

Effective Event Organisation Ideas

Running an event can seem a daunting task, even to those who’ve been running events for years. To ensure your event runs a smoothly as possible it’s important to set clear goals, prepare a schedule, look for partners, find service providers and, in our opinion, manage your ticketing!

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