Make Your Pancake Day Event One To Remember

Make Your Pancake Day Event One To Remember

Most people who celebrate Pancake Day (or Shrove Tuesday, to give it it’s proper name) do so in one way: by eating pancakes. But throughout history people have held pancake-related events, so read on for suggestions of events you could host or attend:

Host a Pancake Day race

Pancake Day races take place all over the UK around Pancake Day. It’s said to originate from 1445 when a Shrove Tuesday was a “half-holiday”. A woman in Olney, Buckinghamshire was so busy making pancakes that when she heard the church bells ringing for the Shrove Tuesday service she ran out the house, still carrying her frying pan and tossing her pancake.

You can make the rules as strict as you like. The main rule is to carry a frying pan and race while tossing the pancake, but Olney requires contestants to wear a scarf and apron while racing, so you could add all sorts of rules to your race.  

Host a ‘mob football’ game

Mob football is a medieval game. It mostly disappeared in the 19th century, but it’s still played on Shrove Tuesday in some towns, most notably Alnwick in Northumberland, Ashbourne in Derbyshire, Atherstone in Warwickshire, St Columb Major in Cornwall and Sedgefield in County Durham. You can find the rules here if you want to start your own game.

    Hold a pancake flipping competition

    The rules for this are pretty straight forward: the person who flips a pancake the most times in a set amount of time (often a minute) is the winner.

    You might even manage a Guinness World Record!

    Have a Mardi Gras celebration

    Mardi Gras (or Fat Tuesday) is part of the Catholic celebration of Carnival, which ends on Shrove Tuesday.

    The most famous festivities for Mardi Gras are those in New Orleans, Louisiana, USA, but Mardi Gras celebrations are held all over the world. This usually involves a parade, but why not host your own Mardi Gras party?

    Decorate in the traditional gold, purple and green colours, provide beads, eat some King Cake, crank up the music and encourage your attendees to dress up.

    If you celebrate Pancake Day, we hope you can do it in style with Helm Tickets!

    Jess Cope | Employee Experience Manager

    Jess has a varied background – she studied Modern Languages, then moved into web content editing and now works to make sure Helm is a great place to work. 


    Low Budget Event Marketing

    If you’re like most event organisers, one of the biggest challenges you probably face when running an event is creating an effective marketing strategy. Most events have small teams and everyone in that team ends up doing a little bit of everything.



    Low Budget Event Marketing

    Low Budget Event Marketing

    If you’re like most event organisers, one of the biggest challenges you probably face when running an event is creating an effective marketing strategy. Most events have small teams and everyone in that team ends up doing a little bit of everything.

    Like most event organisers, you probably don’t have the luxury of having a dedicated social media team religiously going through various channels ensuring plenty of engagement. Nor do you have huge budgets to spend on adverts and campaigns.

    Instead, you have to get creative in making the most out of what budget you have and ensure you maximise the return on your spend. The end goal is usually the same to spend as little as possible, for as little as possible effort yet still sell more tickets.

    It can be a tricky one to get right but not impossible! Here are some of our top low budget marketing tips for your event.

    Collect and Understand Your Data

    It’s likely that you’re marketing on several different channels, whether that’s email, digital advertising or various social media platforms. All these channels can provide you with essential data that tells you who’s looking at your event and what’s working.

    Reviewing that data as frequently as possible is essential in building an understanding about who you’re marketing to and who your potential attendees might be. Understanding which marketing channels are working best and who’s engaging with that marketing means that you can tailor your marketing budget to where you’re seeing the biggest return on investment (ROI).

    To learn how to be more efficient with your budget, to work out who to target and where to target them,  do the following:

    • Set up tracking links to your post. Tracking links are the best way to see where people came from when they found your event listing/website. Bitly offer a great free service where you can customise the link and track not only how many people have clicked on the link but which social channel they came from and where in the world they’ve clicked from. They offer a paid service which offers more features, but for basic link tracking their free service is perfect!
    • Look at how your social media is performing.  All social media channels offer ‘insights’ into how people engage with your posts. You can look at views, likes and shares which tend to come as standard. Some platforms also offer you insights into link clicks as well as profile clicks. If you run a business account on some social media channels you can even check the ages, gender and time of day when your posts receive the most engagement.

    Refine Which Social Media Channels Are Used

    There’s a number of social media channels available for you to market your event. Facebook, Instagram, Linkedin, Pinterest the list goes on. Every one of these channels is both time and cost consuming. Once you’ve gathered your data, you’ll be able to make a more informed decision about which social media channels work best for your event.

    The best way to make your event marketing budget go further is to only fund in the channels that are going to work best for you. For example,  if you’re running a music event you should probably throw marketing on Linkedin out the window! Or if you’re running a fashion event, Instagram is the best platform to showcase all of your great visual content.

    If your budget is limited pick just a couple of social media channels –  where you’re already seeing greater engagement and focus on those. If you’re unsure which platform is working best for you go back to step one and look at the data from the platform you’re already using. Look back over time to see if your engagement on some platforms has grown or dropped.

    Automate Your Social Media Post

    A great way to save you time and money with your social media posts is using automation tools. Automating your marketing posts for your events will help you by reducing the amount of time spent manually managing your campaigns, meaning you can be more productive and improve the content that goes out.

    There are plenty of free tools that can help you with this:

    • Buffer – With Buffer’s free service you can schedule multiple posts to be automatically posted at a time you decide across multiple platforms. It works across Facebook, Twitter, Linkedin and Instagram. There is a pro version of Buffer, however, if you’re looking to save those pennies to reinvest in your event the free version can offer you everything you need.
    • Planoly – Planoly is purely an Instagram automation tool but it does have some other powerful free features. You can plan and schedule your posts as well as looking at basic stats from the previous week or 30 days. Another cool feature of Planoly is that you can also grab stock images or other accounts images directly through the platform to share on your own feed. So if you’re running low on content you have the option of ‘regramming’  others’ content to bolster yours.  There are multiple paid-for accounts but the free version should be more than enough to get you going

    Reach Out To Partners and Influencers

    Sponsors, vendors and even your attendees all can be a part of your marketing team. Discover ways to engage with them on social media and reach out to their fans and followers as well. This way you can expand your reach to those who may also be interested in your event.

    The best people to reach out to in order to build engagement are influencers these guys are the pros of social media. We aren’t saying to reach out to huge famous celebrities who can be incredibly expensive to have promote you. Look out for ‘micro-influencers’: those that fit your niche and have a smaller yet more targeted following. These are the influencers that are perfect to market your event to and get behind you.

    Marketing budgets can be a nightmare, especially when you’re running a small event and you’d rather be spending the money investing in your event. Whilst you can’t eliminate all marketing costs, we hope these tips will help you save a bit of money and make your budget go that little bit further.

    Market your event more effectively with Helm Tickets!

    Charlotte Allkins | Marketing Assistant

    Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of here blogs, as well as, many others here!


    Low Budget Event Marketing

    If you’re like most event organisers, one of the biggest challenges you probably face when running an event is creating an effective marketing strategy. Most events have small teams and everyone in that team ends up doing a little bit of everything.



    A guide to adding an SSL certificate to your website

    A guide to adding an SSL certificate to your website

    As the internet evolves, the solutions for better protection on websites increases. However, so does the inventiveness of cybercriminals and hackers. For years now, organisations like Google have been working on making the web a safer place by encouraging website owners to use the HTTPS certificate which makes sure that data sent from your computer to the website you are using is encrypted and secure.

    In recent Google Chrome updates, Google will ensure that all sites without HTTPS are marked as not secure. All other websites will continue with the green https letters in the URL, this means that they are secured by an SSL certificate. Continue reading to find out why SSL certificates are so important and how it can benefit your business or personal website.

    What Is An SSL Certificate?

    For over 20 years, SSL (Secure Sockets Layer) certificates have been available for use. Having an SSL ensures that the sensitive data of your website’s visitors will be transferred over a secure network. Despite this essential component of SSL, many end-users and organizations have delayed their adoption due to the price of the certificates and the complexity of implementation. Today, getting an SSL certificate is much easier because there are options that offer them for free and have made their installation super simple.

    Is It Important To Have An SSL Certificate?

    If you still need convincing, here are several important reasons:

    • Increasing site security: Firstly, SSL certificates protect the sensitive data transferred from and to your website. Such information can be login details, signups, addresses and payment or personal information. SSL certificates encrypt the connection and help protect your visitors’ data from being misused by attackers.
    • Safety for all your subdomains: A specific type of SSL certificate known as a Wildcard lets you secure your main site and all its subdomains (like or with one single SSL certificate. That’s useful if you are a business owner or if you maintain large websites with several subdomains. With a standard SSL, you’ll have to install separate certificates for each of your subdomains.
    • Credibility and trust for your customers: A benefit of SSL certificates is the fact that they can help you gain visitors’ trust. Your website will be displayed with a security padlock in the address bar of the browser. This indicates that the connection is secure and will show your website’s visitors that you take privacy seriously. If your website doesn’t have a certificate, some browsers may label it as “unsafe.”
    • SEO advantages: Another benefit of having an SSL certificate installed is the SEO improvement in rankings that your site will get. In line with their HTTPS everywhere initiative, Google gives websites with encrypted connections a slight rankings boost. Although the boost may not be substantial, having an SSL will give you an advantage over your competitors who don’t have certificates yet.

    How Do You Get An SSL Certificate?

    The most common way to get an SSL certificate is to check if your current website hosting provider offers any SSL certificates. Until recently, all SSL versions were a paid feature. However, more and more companies have started to release free SSL certificates.

    In some circumstances, it is better if you use paid Certificate Authority. If you have an enterprise-level site (or multiple sites), consider using an EV certificate. The EV certificate has a strict authentication process and will add even more visible indicators of trust like the name of your company, country abbreviation, green bar in the URL of the browser and more.

    In conclusion, the benefits of activating SSL certificates for your business or personal websites are incredible, and some web hosting providers have made installing them easy and quick. Don’t miss to take full advantage of the HTTPS revolution, add an extra layer of security for your website visitors and gain their trust.

    To ensure your attendees view your event as safe we always recommend having an SSL certificate on your site. Alternatively, use the direct Helm Tickets link provided to you as that is HTTPS secure.

    Sell your tickets with greater security using Helm!

    Charlotte Allkins | Marketing Assistant

    Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of here blogs, as well as, many others here!


    Low Budget Event Marketing

    If you’re like most event organisers, one of the biggest challenges you probably face when running an event is creating an effective marketing strategy. Most events have small teams and everyone in that team ends up doing a little bit of everything.



    Safer Internet Day 2019

    Safer Internet Day 2019

    When Safer Internet Day first took place in 2004, Facebook was just 2 days old, the must-have phone was the Motorola RAZR and Tweeting wouldn’t be a thing for another 2 years.


    15 years later, the online world has altered dramatically. Technological innovation has created various new opportunities in communication, entertainment, education and other areas, but it has also brought a number of challenges. From trolls to fake news to data privacy breaches. For young people, in particular, the digital world can be the most incredible thing one minute and a difficult and damaging place the next.


    This is where Safer Internet Day comes in. A global initiative that promotes the safe, responsible and positive use of digital technology to young people. Safer Internet Day 2019 (#SID2019)  takes place on Tuesday 5th February. Thousands of schools, youth groups, businesses, charities, police services and many other organisations around the world will be celebrating the theme: Together for a better internet.


    In support of Safer Internet Day here are a few of our tips of being safer online.


    1. Create Complex Passwords.


    Creating strong, unique passwords for all your critical accounts really is the best way to keep your personal and financial information safe. This is especially true in the era of widespread corporate hacks, where one database breach can reveal tens of thousands of user passwords. If you reuse your passwords, a hacker can take the leaked data from one attack and use it to log in to your other accounts. Our best advice: use a password manager to help you store and create strong passwords for all of your accounts.


    Then, check to see if your online accounts offer multi-factor authentication. This is when multiple pieces of information are required to verify your identity. So, to log into an account you may need to enter a code that ’s sent to your phone, as well as your password and passphrase.


    2. Boost Your Network Security.


    When at home or work, you probably use a password-protected router that encrypts your data. But, when out and about, you might be tempted to use free, public Wi-Fi. The problem with public Wi-Fi is that it is generally unsecured. This means it’s fairly easy for a hacker to access your device or information. That’s why you should consider investing in a Virtual Private Network (VPN). A VPN is a piece of software that generates a secure connection over the internet, so you can safely connect from anywhere.


    3. Use a Firewall.


    Even if your network is secure, you should still use a firewall. This an electronic barrier that blocks unauthorised access to your computers and devices, and is often included with general security software. Using a firewall ensures all the devices connected to your network are secured, including Internet of Things (IoT) devices like smart thermostats and webcams. This is important since many IoT devices aren’t equipped with security measures, giving hackers a vulnerable point of entry to your entire network.

    4. Click Smart.

    Now that you’ve put smart tech measures into place, make sure that you don’t attract danger with careless clicking. Many of today’s online threats are based on phishing or social engineering. This is when you are duped into revealing personal or sensitive information for fraudulent schemes. Spam emails, phoney “free” offers, click bait, online quizzes and more all use these tactics to entice you to click on dangerous links or give up your personal and sensitive information. Be wary of offers that sound too good to be true, or ask for too much information.

    5. Be a Selective Sharer.

    There are so many opportunities to share our personal information online. Just be careful about what you share, particularly when it comes to your personal or sensitive information. This can potentially be used to impersonate you or guess your passwords and logins.

    6. Protect Your Mobile Life.

    Our mobile devices can be just as vulnerable to online threats as our laptops. In fact, mobile devices face new risks, such as risky apps and dangerous links sent by text message. Be careful where you click, don’t respond to messages from strangers, and only download apps from official app stores after reading other users’ reviews first. Make sure that your security software is enabled on your mobile, just like your computers and other devices.

    7. Practice Safe Surfing & Shopping.

    When shopping online, or visiting websites for online banking or other sensitive transactions, always make sure that the site’s address starts with “https”, instead of just “http”, and has a padlock icon in the URL field. This means that the website is secure and uses encryption to jumble your data so it can’t be hijacked by others. Also, be on the lookout for websites that have misspellings or bad grammar in their addresses. They could be copycats of legitimate websites.

    8. Keep up to date.

    Keep all your software up to date so you have the latest security patches. Turn on automatic updates so you don’t have to think about it, and make sure that your security software is set to run regular scans.

    9. Lookout for the latest scams.

    Online threats are developing all the time, so make sure you know what to look out for. Currently, “ransomware” is on the rise. This is when a hacker threatens to lock you out of all of your files unless you agree to pay a ransom. Stay on top of this and other threats by staying informed.

    10. Keep your guard up.

    Always be cautious about what you do online, which sites you visit, and what you share. Use complete security software, and make sure to back up your data on a regular basis in case something goes wrong. By taking preventative steps, you can save yourself from difficulties later on.

    Helm is committed to providing organisers and attendees with the most reliable and secure experience possible.

    From start, to finish, we have your GDPR considerations and data protection handled.

    Helm is fully GDPR compliant and has features to help organisers make sure they’re handling attendee data securely.

    As well as being GDPR compliant, Helm is also PCI DSS Level 1 and PSD2 compliant.

    To protect you and your attendees, we also conduct Know Your Customer (KYC) and Anti-Money Laundering (AML) checks on all organisers.

    Our entire platform is secured by 256bit HTTPS (SSL) encryption, even when integrating with your website.

    Organisers are secure with Helm Tickets!

    Charlotte Allkins | Marketing Assistant

    Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of here blogs, as well as, many others here!


    Low Budget Event Marketing

    If you’re like most event organisers, one of the biggest challenges you probably face when running an event is creating an effective marketing strategy. Most events have small teams and everyone in that team ends up doing a little bit of everything.



    How to Make Your Valentines Event One to Remember

    How to Make Your Valentines Event One to Remember

    Valentine’s Day is just around the corner and whether you love it or hate it, as an event organiser, it’s a day you cannot ignore.

    In 2017 Brits spent approximately £1.5 billion on Valentine’s Day. This compares to just £908 million in 2016. On average for Valentine’s day, men spend around £40 and women around £20. Couples also stated that they would rather spend money on an experience or event – like dining out for example rather than flowers, lingerie or jewellery.

    This coming Valentine’s Day it is reported that a staggering 1,260,000 people are estimated to propose to their partners. With a general average of around 16% of men proposing on Valentine’s Day.

    Taking all of this into consideration, February 14th is the biggest night of the year for couples to go out, and that makes it a valuable opportunity to make it extraordinary for your attendees.

    To make your Valentine’s event something to remember champagne, chocolates and jewellery seem like the obvious go to’s, but creating a memorable night for the couple is worth far more according to the 2017 study.

    Here are a few ideas to make your Valentine’s event one to remember and maybe even the location to “pop the question”!

    Food or Wine Tasting

    One of the key parts of Valentine’s Day is exciting the senses, and getting the couples in the mood for the ultimate romantic evening.

    There’s a huge variety of tasting events that go on during the Valentine’s period, including the classics like wine and chocolate, luxury champagne tastings and a less classic beer and chocolate tasting.

    Valentine’s Day is not exclusive to those in a relationship: offering a wine tasting for singles is a great way for singles to meet potential partners. As well as offering groups of singles something fun to do on a traditionally more couples-orientated night.

    Or maybe offer an activity followed by a tasting or drinking experience. Bringing in a crowd that may not be as into the big romantic gestures but instead offering them a fun experience with a hint of romance.



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    Valentine’s Pop-Up Restaurant

    Valentine’s is one of the busiest nights of the year when it comes to eating out. With some couples booking in their special night months in advance, offering a pop-up restaurant experience is a great way to bring in attendees.

    Setting up in an unusual venue or creating it to cater for a specific niche is the perfect way to create an extraordinary Valentine’s night for couples.

    In 2018, Snickers created their own pop-up restaurant for those who were less prepared and forgot to book a table in time.

    “Passers-by were invited to grab a reservation card from the van to secure a table for two at Oublie, which translated from French means ‘forgotten’”

    This was for an advertising campaign, however, offering a service like this would be amazing for Valentine’s Day. You don’t need to have an alcohol licence to stage a pop-up restaurant, as long as you ask guests to bring their own bottles.

    Romantic Film Screening

    A romantic film is perfect for getting people in the mood for love.

    The best romantic films include classics such as Casablanca, Gone With the Wind and Breakfast at Tiffany’s, as well as more modern movies such as La La Land, Moulin Rouge and About Time.

    Just select a movie guaranteed to pull in the attendees, find a suitable location, and set the scene with some romantic extras like candles, chocolate and maybe some popcorn to share.

    Vintage Valentine’s at The Movies, for example, will stage a showing of Casablanca at Cork City’s beautiful Ambassador Hotel. It’s sweetening the deal with inclusive popcorn, chocolates and choice of wine, beer or soft drink.

    Valentine’s Comedy Night

    Hosting a comedy night is the best way to bring in both couples and singles. Everyone enjoys a good bit of comedy and Valentine’s can provide a wealth of material for comics coming into the event.

    You can even include dinner and drinks as part of a complete package depending on the location or again, just offering those bespoke Valentine’s extra can help bring in those extra attendees.

    If comedy isn’t your thing, there are a variety of other experiences that could be Valentine’s themed. For example a cabaret or burlesque evening, or even a drag queen night, which is always a favourite for singles heading out for Valentine’s.

    There are a plethora of Valentine’s Day experiences and events you can offer potential attendees. With spending only looking to increase in 2019, it’s the perfect opportunity to offer something more than the traditional Valentine’s classics. These are just a few of experiences that you could offer couples looking for a romantic evening or singles looking to head out and meet someone or just have a great night out. If you’re looking to create something really different, look into Valentine’s sports events or even something like a craft workshop where couples can create something together.

    There is a never-ending list of events you can host for Valentine’s to bring people together and to celebrate love. Think creatively,  put a twist on the traditional and don’t miss out on the chance to create something amazing – there is still plenty of time!

    Make your Valentine’s event one to remember with Helm Tickets!

    Valentines Day, Valentines Event, Valentines Experience


    Low Budget Event Marketing

    If you’re like most event organisers, one of the biggest challenges you probably face when running an event is creating an effective marketing strategy. Most events have small teams and everyone in that team ends up doing a little bit of everything.




    How to market your yoga class this new year

    How to market your yoga class this new year

    After all the excess of Christmas and looking ahead to the New Year, many of us will have the New Year’s resolution to improve our fitness or to shift a few extra pounds. This is the perfect opportunity to amp up your marketing for your class ready for January. 


    2018 saw a huge rise in the number of yoga classes available, from Hot Yoga to Goat Yoga. In the UK, “yoga” was one of Google’s most searched-for words in 2016, while the yoga and Pilates business brings in £812m a year, and rising. 


    Yet many yoga classes still face the issue of bringing in new clients and not knowing where to start in marketing their businesses. Drawing people into your class over others is now incredibly competitive. Due to this increase in demand, there is now so much choice for consumers to pick from. 


    Here are a few strategies to promote your yoga class:


    The best way to resonate with your students is to understand what really matters to them. So do as much research as possible into what they want and what they are looking to gain from attending your class. From this position, you will know where to place yourself against any competitors and discover what your USP (unique selling point) is.By crafting a focused message that reflects the views of your students or potential students, you will be creating a bond with them that will bring longevity to the relationship. It will be these more targeted messages that will differentiate your classes from others in your local area. It is also worth cross-selling your classes with other classes you may offer. Introduce students and potential students to other classes you feel they may enjoy. For example, if you have had a Hatha Yoga class that has been successful, maybe work out why that class is so popular from your students and then use that information to push, for example, an Ashtanga Yoga class to those looking for more of a challenge or a step up. If your students are looking to join the latest trends in yoga, why not look into offering more of the novelty yoga classes that are trending on various social media, or hosting a one-off novelty yoga event to introduce customers to your classes.


    Once you have a good understanding of your audience you can channel that knowledge into your brand. Defining what you are early on will help you keep your message and ethos consistent. Is your brand focused on beginners getting into their yoga practice? Or are they experienced yogis looking to develop their practice further? It will be this definition that will make your class stand out from the rest. Use the information gained from your students to really hone in on what makes your classes uniqueAn effective way of defining your brand is to have a website built which explains everything about your classes, as well as having beautiful visuals created to coincide with it. It should be a visual representation of your class, reflecting its look and feel. It should also perform in converting visitors to students. By using plenty of ‘calls to action’ (‘sign up’, ‘enrol here’, etc.) it should direct them into converting themselves from visitor to your site to a potential student. Being explicit in how you wish to convey yourself to potential students, create a clear marketing message about who you are and what your brand has to offer. 


    By subscribing to this list, you are agreeing for Helm to use and process your information for marketing purposes.


    With the understanding of your audience, you can now concentrate your efforts into various social media channels. For Yoga, Instagram is about to become your new best friend. Yoga is growing exponentially on Instagram with accounts like Yoga Girl boasting over 2.1 million followers. Rachel Brathen (Yoga Girl) is the perfect example of how to harness the power of Instagram to advance yourself within yoga. She defined her audience early on and has spent the last few years building a loyal following, keeping on brand, but, at the same time maintaining authenticity. Yoga is a beautiful art form and Instagram is the perfect platform to share visual content. If you are looking to share something with more depth, look at sharing on Facebook and then cross-promoting it on Instagram.Here are a few tips on how to share effectively on social media:
    • Create custom content. Instagram is mainly viewed on mobile devices, therefore, keep your content short and sweet with plenty of eye-catching imagery and video
    • Social Media gurus Hubspot recommend the perfect post on Facebook being around 40 characters despite the 63,206 character limit, and Instagram hitting the sweet spot at around 125 characters
    • Don’t forget to create a killer bio on all your social media platforms, include links to special offers or a sign-up page. Your Facebook banner is also a great place to promote, so keep that in mind when creating an amazing profile page.

    The coming new year is the perfect opportunity to push your yoga classes and drive attendance with the tips we’ve mentioned. If you are looking for more information regarding promoting on Instagram check out this blog on Instagram For Event Promotion, where you’ll find some more detailed advice about how to get the most out of the platform.Up your attendance for your yoga class this new year with Helm Tickets!

    Yoga, Marketing, Social Media


    Low Budget Event Marketing

    If you’re like most event organisers, one of the biggest challenges you probably face when running an event is creating an effective marketing strategy. Most events have small teams and everyone in that team ends up doing a little bit of everything.