For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.
Security is important. Below, we’ll run you through what an SSL certificate is, how to check for one and how your details are safe with Helm Tickets.
What is an SSL certificate?
An SSL certificate ensures a secure, private connection between a website and its visitors by creating a secure, safe channel for communications.
The key way an SSL certificate ensures the safety of a connection is through authentication, verification and data encryption.
Authenticating and verifying the identity of a website is a key part of how a website is successfully issued with an SSL certificate, meaning information about the website, person or business is held and confirmed to be true, so you can trust that it’s really them.
Data encryption is the other part of why an SSL certificate is an important part of any website that handles personal information. By encrypting any data shared between a user and a website (including names, addresses, bank details), the information can’t be intercepted, tampered with or stolen.
How do I know if a site has an SSL certificate?
When inputting personal information into a web page, you should always check for the SSL certificate, otherwise, your personal data could be intercepted.
A website without an SSL certificate will display as ‘http://’ in the address bar. A site that has an SSL certificate will display as https://, in green, with a padlock and usually with a badge stating the website is secure. Here’s what the Helm Tickets address bar looks like:
Helm Tickets & SSL Certificates
Sometimes an organiser’s website won’t have an SSL certificate but that doesn’t mean transactions carried out using our embedded tool are unsecure.
As always, we listen to feedback. We became concerned after feedback that customers thought that their transactions wouldn’t be secure when using the embed tool on unsecured websites, we’ve therefore made it clearer that your details are indeed safe.
From now on, you’ll find an SSL badge on every embedded sales box that an organiser has integrated into their site, regardless of if their site has an SSL certificate. By clicking the badge, buyers can also view the details of our SSL certificate, its validity and there are even links to find out more about the issuer.
Now, event attendees and organisers can buy tickets safe in the knowledge their details are truly secure. Below is an excellent example of our embedding tool being used, you can also see our new SSL badge.
Want to know more?
If your website doesn’t have an SSL certificate, it’s not rocket science to get one. Both Namecheap and SSL2Buy are reputable websites where you can get a certificate for your site.
If you’re interested in learning more about SSL certificates and security online, here are some resources with more detail:
GlobalSign (our embed tool badge provider)
Symantec (Norton Security)
MTV Music Week is turning the traditional festival format on its head with various locations across the city of Plymouth. The 4-day festival will be celebrating not just the music itself but the industry around it, exploring how it impacts art, technology, social media and everything in between.
One of the highlights of Devon’s events scene is MTV Music Week. For 2019, MTV has built on the success of MTV Crashes Plymouth and will now be running a number of music-related events across the city over 4 days, celebrating all things music and offering insight into how it’s impacted art, technology, social media and everything in between.