Discount codes: New and improved

Discount codes: New and improved

Discount codes are a great way to nurture your relationship with an attendee. Whether it’s a repeat guest whose loyalty you want to reward with complimentary tickets or to encourage conversions with automatic discounts based on the number of tickets in a basket, our new and improved discount code functionality allows organisers to create special offers with added flexibility and functionality.

As with all of our features, we’re giving control back to the event organiser. Discount codes are a great way to improve and customise the buying experience for your customers and our updated tool provides a variety of ways to offer special pricing.

Why use discount codes?

The previous version of our discount code tool allowed you to create discounts and select which tickets the code is valid for – the new tool blows this out of the water!

You can now create discounts that will automatically apply to the basket. For example, you could create a code that gives anyone purchasing two tickets, 50% off. Perhaps you’d like to encourage group orders? You could apply a monetary discount if 10+ tickets are added to the customer’s basket.

You can also now limit the number of times a code can be used overall. For example, you could provide a discount to the first 5 people who purchase a pair of tickets. Marketing techniques like this can encourage customers to buy their tickets early and right then and there, rather than putting it off until a later date.

If you’ve got some VIPs you want to give special treatment to, create a personalised, one use code for their order. Not only will you be keeping them happy, you’ll also be encouraging them to commit to attending.

These are a few simple examples of the possibilities with the new functionality, but you could transform your marketing strategies using special codes, limited time offers and personalised discounts.

How does it work?

How you create a discount code remains just as straightforward as before:

  • Simply head to your event’s dashboard and go to the ‘Discount Codes’ page

  • From here you can access the enhanced ‘Add a Discount Code’ tool

All of the existing functionality remains and the process for creating one is familiar. Within seconds, you can create a variety of special offers for your event!

Start and end dates are also now optional, so you can choose whether a code is indefinitely valid or not!

How does it affect an organiser?

As well as the added functionality, we’ve overhauled how discounts work to make it easier for you to track where they’ve been used. From the orders page, you can quickly see how many times a discount code has been used and easily identify your most successful offers and campaigns.

If you’re interested in viewing who’s used a specific code, you can now search by discount code on the Orders Page.

Discount Codes - Helm Tickets

The new discount code creator

The improvements to the discount code functionality are part of our ongoing efforts to provide flexible tools to help you increase attendance, ticket sales and generally alleviate the pressures of event admin. The improved tool will hopefully inspire you to create enticing offers for your attendees to ensure they keep attending!

Features, discount codes, offers

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Helm Tickets opens to the world

Helm Tickets opens to the world

Since launching our multi-currency support in August, we’ve improved the system and added support for 109 international currencies.

Find out more here.

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Organisers can now sell tickets in GBP, EUR, USD and AUD. 

The new feature comes ahead of a bigger update, which will make selling tickets internationally or in an organiser’s native currency quick, easy and secure.

In the first part of our multi currency update, organisers wishing to sell tickets in a non-GBP currency can simply register a new account and select the chosen currency.

This initial level of multi currency functionality creates the opportunity for event organisers to from around the world to use Helm Tickets, whilst allowing UK-based organisers with internationally-attended events to make ticketing more accessible for foreign delegates.

Allowing international attendees to purchase tickets in their local currency directly from your website is a great way to ensure trust and allow customers to avoid any nasty or unexpected foreign transaction charges. 

As always with Helm Tickets, we like to keep things simple – especially when it comes to booking fees. In the same way GBP fees have always been clear cut, the rates for EUR, USD and AUD follow suit. Over on our Pricing page, you can see example costs split by location (EU and Non-EU). We’ve also improved our pricing calculator to make it simpler than ever to understand your booking fees – whatever currency you’re transacting in.

If you’ve ever thought about expanding your business and taking your events global, you can now take the leap and rest easy knowing you’ll be taking the features and competitive pricing of Helm Tickets around the world!

For guidance on selling in any of the above international currencies, take a look at our helpdesk article.

 

 

To be notified when the next phase of multi currency functionality is live, sign up to our mailing list below or get in touch.

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Pay by invoice now available

Pay by invoice now available

Organisers and customers can now raise invoices for tickets. When creating or editing an event, you can choose to allow invoice payments and set your own deadline for payment – between 1 and 4 weeks.

The functionality is currently only available upon request, so get in touch today to have it enabled on your account.

More flexible payments
Customers can choose to pay by invoice or normally by card. When pay by invoice is selected, the customer will be able to send the invoice to the payer and any tickets ordered will be reserved until the invoice is paid or the payment term period has lapsed.

You can easily manage your ticket sales and cash flow by looking at the Orders page of your event, where you’ll see which orders have invoice payment pending. By using the invoice functionality, you’re able to cater to a wider audience of attendees, including businesses who may prefer to pay via invoice – or be required to internally. As well as benefitting customers, the functionality gives organisers more control over their event – whether that’s by requiring invoice payments in certain timeframes or the ability to cancel any tickets with payment pending.

Raise an Invoice
As well as allowing customers to choose to pay by invoice, organisers can also raise invoices for attendees through the improved Offline Ticket functionality – by adding an offline ticket with the Helm Tickets invoice payment type, the customer will be sent the invoice directly.

This new functionality puts the event organiser back in control of how tickets are paid for and especially supports the selling of tickets to businesses for the B2B market. For more details about how paying by invoice works, check out our help article.

Get in touch to start receiving payments by invoice!

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How using a CRM can boost your ticket sales

How using a CRM can boost your ticket sales

Organising an event with sponsors and attendees but not sure whether you’re coming or going? When trying to close a single ticket sale or complete a high-figure sponsorship, it’s important to have your “ducks in a row” and be suitably equipped to track your deals.

There’s no need to attempt to track your sales in a spreadsheet anymore – you can use a CRM (Customer Relationship Manager). Usually taking the form of an online database, CRM systems are designed to help you track conversations with customers, manage leads and visualise your sales pipeline. Some of the more well-known platforms include HubSpot, Salesforce and Zoho. A CRM won’t just be used during your sales process – the data can support every stage of your business. When organising finances, you’ll be able to calculate projected incomings and see where you lost out. When looking to improve your close-rate, Marketing and Sales teams can work together to identify where leads drop off and how you can keep relationships on track. Using a CRM may seem like something more suited to big businesses and large-scale event organisers, but this is far from the truth. Any event organiser can benefit from tracking attendee relationships, even if it’s just to remind you to follow up in advance of your next event.

Staying in the loop

At a time when a ticket buyer could email you one day, Direct Message you on Twitter the next and call you a week later, it’s important to keep track of where your conversation last left-off. Good CRMs can track your interactions across several platforms. This means you can keep up and if you have a team working with you, anyone can be up to speed within seconds of answering the phone. Some CRMs, will have several integrations available. For example, HubSpot will connect with Gmail, which provides you with the ability to log email conversations in HubSpot, track when emails are opened and use email templates you’ve saved to HubSpot. This type of integration supports cohesiveness amongst your team as everyone linked to your business’ HubSpot account can access the templates you’ve crafted. As well as tracking your communications, monitoring your won & lost deals can provide you with tons of data, helping you to optimise your customer relationships and sales funnel.

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Event Data

For event organisers, you might not even be tracking who attends your events or those who register but don’t show. If you’re using Helm Tickets for your ticketing, you can sync your account to your HubSpot CRM. You’ll then be able to see a summary of your buyers and attendees alongside lots of other data. Data synced between HubSpot & Helm includes:

  • Number of tickets purchased.
  • Total money spent.
  • Ticket cancellations and refunds.
  • The most recent event attended and total number of events attended (when tickets are scanned with the Helm Tickets app).
  • If a ticket buyer has opted in to marketing emails.

Each of these details on their own will provide you with a wealth of data to analyse your marketing and sales processes but combined, can really unlock new avenues for boosting ticket sales and successfully managing your attendees. An attendees’ ticket buying history will help you to analyse when attendees stopped buying tickets or stopped attending as well as those who regularly attend. By identifying your most valuable attendees, you can ensure you nurture your relationship with them however appropriate. Noting who has stopped attending will provide you with the opportunity to get back in touch, find out why they haven’t attended and encourage them to buy tickets for upcoming events. Scanning tickets with the Helm Tickets mobile app will not only speed up your guests’ check-in process but the data will keep your guests’ attendance stats up-to-date – so you know who your loyal attendees are. Plus, quickly knowing if a buyer has opted in to marketing emails means you can identify whether or not you can add no-shows to re-engagement email campaigns – although it’s even easier to know if you use the Helm Tickets Mailchimp integration, which syncs your ticket buyers to your email list.

A ticket buyer’s profile when synced from a Helm Tickets account.

Where to start

The great thing about HubSpot is that it’s always free, up to 1,000,000 contacts – making it the perfect CRM for entrepreneurs, solo event organisers and small businesses. Free software means you don’t have to fork out half of your budget to test the waters. Plus, many CRMs have companion tools available at a cost, so generally the software will grow and evolve with your events.

Managing sponsorships

If you’re a B2B Organiser looking to push corporate memberships or sponsorships for your event, a CRM could be just what you need to manage your sales. For example, HubSpot allows you to associate contacts with companies and often, it will automatically connect them to their business based on their contact details. This means it’s even easier to track where you are with a sale and who you’ve spoken to at an organisation (we all know it can take a few conversations to get to the gatekeeper…).

Why not?

Overall, whether you organise regular small events or one-off large-scale events, a CRM can massively support improved productivity and in turn, improve your ticket sales. By integrating your ticketing to your chosen CRM, you’ll not only save loads of administrative time but also boost your ticket sales through getting to know your attendees, nurturing those relationships and streamlining your sales process. With free options available, there’s nothing to lose by testing if a CRM is for you!

CRM, HubSpot, Integrations

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9 Tips to Get More from Your Networking Event

9 Tips to Get More from Your Networking Event

In our experience networking events are invaluable to many businesses, especially for small businesses and in specialist industries. With that in mind, it’s important to get the most out of networking – so we’ve gathered some of our top tips to make sure you execute your networking event to get the most value possible.

 

Know your guests before they arrive
With an online presence being almost compulsory for any modern business, you can find plenty of information about businesses and individuals across social media but why stop there? By using an integrated ticketing platform like Helm Tickets you can gather details about your attendees like role information and their specialised areas.

 

Use social media to interact with attendees before the event, get them to spread the word!
Once you’ve begun spreading the word about your event online, you can interact with the businesses that you know will be attending or have registered an interest in you. By tweeting you or chatting publicly on another platform their network will be able to see information about the event which might encourage other businesses to attend as well as giving your business free PR.

 

Make sure you have professional business cards on hand during the event
Be prepared – this is about networking after all! If you’re interested in selling to businesses or interested in encouraging others to work with you, make sure you leave an impression on attendees and have a memorable and professional business card on hand with all your information, as well as gathering other attendees details to expand your network.

 
Donating a portion of the ticket price to charity will gain you PR as well as encouraging attendance
Looking to you want to encourage ticket sales? Partner with a charity, provide them marketing space at the event and donate a portion of the ticket sales or raffle proceeds from the event. The charity will provide you with free PR and you’ll leave attendees with a great feeling!


Make sure you hold the event at an appropriate venue, in a good location for your target audience
Carry out detailed research when selecting a venue – hotels are a common choice for networking events as they can often provide ample space and refreshments, should you decide you need them. Think about the location of the venue as well – for example, if your guests are accountants mostly based in particular area of your city, keep the event nearby! Make it easy for people to attend. 

 

Host the networking event at a time that’s convenient for busy professionals – breakfast or lunch means they can pop out of the office!
In the same way, the location is important for ease of access, choose a time that works for your guests. Those who are particularly busy might be persuaded by a brief lunch or breakfast out of the office for once and they won’t feel like they’re wasting their valuable time.


Follow up through email with everyone after the event, encourage them to attend the next event you run

The potential gains from hosting a networking event don’t end when the event does. Follow up with everyone who attended, this doesn’t have to take a long time. Create an email list of all attendees and even those who simply registered their interest in the event. Rave about how useful the event was, include testimonials and feedback from important guests. You could even ask those who attended to give further feedback through a survey so you can make improvements when planning future events.

 

Follow up any leads
Having successfully met your industry peers and networked your way through the event, it’s time to reap those rewards. Be sure to personally follow up any leads you found. Email them thanking them for attending and simultaneously provide them with a nudge about the conversations you had during the event – suggest a meeting with them close the deal!


Start organising your networking event now by signing up to Helm Tickets here.

 

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