Last time we looked at how to get started with an email marketing campaign, including how to create an email marketing strategy and how to build up your email list. If you missed the first part of this series you can find it here. This time we’re taking a look at email marketing best practices and some regulations we recommend you follow.
Discount codes are a great way to nurture your relationship with an attendee. Whether it’s a repeat guest whose loyalty you want to reward with complimentary tickets or to encourage conversions with automatic discounts based on the number of tickets in a basket, our new and improved discount code functionality allows organisers to create special offers with added flexibility and functionality.
The previous version of our discount code tool allowed you to create discounts and select which tickets the code is valid for – the new tool blows this out of the water!
You can now create discounts that will automatically apply to the basket. For example, you could create a code that gives anyone purchasing two tickets, 50% off. Perhaps you’d like to encourage group orders? You could apply a monetary discount if 10+ tickets are added to the customer’s basket.
You can also now limit the number of times a code can be used overall. For example, you could provide a discount to the first 5 people who purchase a pair of tickets. Marketing techniques like this can encourage customers to buy their tickets early and right then and there, rather than putting it off until a later date.
If you’ve got some VIPs you want to give special treatment to, create a personalised, one use code for their order. Not only will you be keeping them happy, you’ll also be encouraging them to commit to attending.
These are a few simple examples of the possibilities with the new functionality, but you could transform your marketing strategies using special codes, limited time offers and personalised discounts.
How does it work?
How you create a discount code remains just as straightforward as before:
- Simply head to your event’s dashboard and go to the ‘Discount Codes’ page
- From here you can access the enhanced ‘Add a Discount Code’ tool
All of the existing functionality remains and the process for creating one is familiar. Within seconds, you can create a variety of special offers for your event!
Start and end dates are also now optional, so you can choose whether a code is indefinitely valid or not!
As well as the added functionality, we’ve overhauled how discounts work to make it easier for you to track where they’ve been used. From the orders page, you can quickly see how many times a discount code has been used and easily identify your most successful offers and campaigns.
If you’re interested in viewing who’s used a specific code, you can now search by discount code on the Orders Page.
The new discount code creator
Features, discount codes, offers
Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.
Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.