If you’re like most event organisers, one of the biggest challenges you probably face when running an event is creating an effective marketing strategy. Most events have small teams and everyone in that team ends up doing a little bit of everything.
2018 A Year In Review
After a busy couple of weeks back in the office after the fun of Christmas break, we decided to take a look back on what was an incredible year for Helm Tickets: from amazing new features to new members of the ever-growing team. It was a year of hard work and graft, as well as a year of fun and laughter.
So let’s start with taking a look at some of the new features highlights to come from 2018.
Features
One of the biggest new features to come from 2018 was multi-currency support. There were even more currencies added to the system, meaning Helm Tickets now supports 109 currencies! This allows you to organise international events seamlessly and, provide your attendees with ticket prices in their local currency.
Jon, CEO – “At the touch of a button (and lots of planning) we started working with organisers across the world. We’re now selling thousands of tickets in 60 different countries.”
For more details click here.
In 2018 we released this powerful feature which allows organisers to sell memberships to attendees. Attendees with memberships get either discounted tickets or free tickets based on their membership level and organisers can set up recurring payments.
Discover more here.
Lightning-fast guest checkout functionality developed last year makes the entire purchase process for attendees faster and more streamlined, allowing you to sell more tickets. Coupled with our embed functionality, guest checkout improves the already seamless on-page process for attendees to help organisers increase sales.
Read more here.
We also added for our organisers the feature to add event specific discount codes, either reducing a ticket by a percentile or monetary amount for a certain period of time to drive sales. Discount codes are an easy way to boost sales and reward your most loyal attendees. You can even track your promoter’s performance using discount codes.
To find out more about adding discount codes click here.
Integration was a big part of 2018: you can now integrate your Hubspot CRM with your events. Sync, update and manage! You can also sync attendees to MailChimp lists to provide accurate event marketing emails and invitations.
For more information on Hubspot click here and for more information on MailChimp click here.
We are really looking forward to bringing out new and exciting features in 2019. Already this year we have launched our new partial refunds feature enabling organisers to select which attendees from a specific order need a refund, as well as having the choice to issue a full refund or a partial refund.
Jon, CEO – “We launched a new to market payout system The new system is secure, scalable and transacts sales in over 109 currencies and counting. It allows organisers to get paid on terms that suit them, helping with cash flow and event planning.”
More features we have in the pipeline include: updating the website user interface to improve the look and feel, improving the ticket buying process to streamline it and have it more mobile focused, custom tax options, localisation implementation and faster payout options to name just a few. To keep up to date with new features and see our product roadmap follow the link here.
NEW CONTENT TO YOUR INBOX, WEEKLY
NEW CONTENT TO YOUR INBOX, WEEKLY
Subscribe to receive free events content to your inbox. You’ll be the first to know about new posts and downloads as well as the latest features.
By subscribing to this list, you are agreeing for Helm to use and process your information for marketing purposes.
Team Highlights
We spoke to various members of the Helm Tickets team to see what their personal highlights from 2018 were. From general office life to the growth of the team it’s been a really exciting time to be part of such a rapidly developing business.
One of the biggest highlights for Helm last year has to be the growth of the team. It was a huge part of 2018, taking on staff in all departments from Sales to Marketing to Development.
Jess, Employee Experience Manager – “We went from 3 people in 2017, to 9 in 2018, adding to our development, marketing, and sales and support teams. This means we’re even better equipped to serve our organisers and roll out the features that you want quicker”
Manny, Partnerships Supervisor – “I loved working with the team in 2018, and it was exciting to bring new people on board – we get along great. What helps is we’re all very driven people and passionate in our own respective ways. Putting our heads together usually creates some great results.”
Aaron, Partnerships Coordinator – “My highlights for 2018 were becoming a part of such a great, friendly team and seeing just how quickly the company moves forward with new features and updates, and the growth we have and the input we get from organisers’ suggestions and ideas.”
Charlotte, Marketing Assistant – “I had lost my job earlier on in the year and I can’t even begin to explain how lucky I am to be working for Helm now! I am so grateful to be working somewhere that lets the team really explore and develop their creativity and be part of a team that is so passionate about everything they create. I definitely fell on my feet!”
In March 2018 the Helm Tickets website relaunched, this was another huge part of 2018 for the team.
Luke, CTO – “The site relaunch was a fundamental step to cement the foundations for future updates and functionality. We rebuilt the platform from the ground up, in an effort to future-proof it and streamline the development process, which ultimately paid off as it allowed us to develop and launch new features at an accelerated rate. Not only that but the redesigned and simplified user interface (UI) took the look, feel and user experience to the next level.”
Liam, Web Developer – “We rebranded from Origin Tickets to Helm Tickets in March, with a new UI for our site to go with it, and had a little party to celebrate!”
Another one of the highlights from last year was moving to our new Plymouth HQ. About 10 steps from the sea, the location of the office has made us all appreciate Plymouth a little bit more than we did before.
Manny, Partnerships Supervisor – “Last year working at Helm gave me a great sense of connection with our home city and I enjoyed learning more about other local tech businesses and meeting some of them in person! “
Jess, Employee Experience Manager – “We moved into our new waterfront offices in Poseidon House, giving us more space for work and for play! We’ve made it our own, including decorating it with our very own Helm-branded Kraken. We were also very excited that we can now bring our dogs to work”
The level of creativity at Helm, in general, has been a huge highlight of 2018 for the team across all departments.
Manny, Partnerships Supervisor – “Helm gave me the freedom to express myself through design, lending from my illustrative background and training. I especially love breaking out the camera and getting cool shots to showcase what we’re involved in.”
Charlotte, Marketing Assistant – “Helm has given me the opportunity to be really creative with the content for the marketing materials. I’ve really enjoyed being able to give Helm Tickets a voice and to be able to promote how incredibly talented the team is. I’m looking forward to being able to develop this further as I settle in.”
Helm also hosts the South West Digital Awards which ran for the first time in 2018, instantly becoming a huge success within the region.
Zoe, COO – “As it was the first time we’d held the awards we were a little apprehensive of how much of a response from the local community we might get. As it turned out, the local community were excited for a way of bringing us all, within the tech community, together to really showcase what we’re doing in this part of the country. It was a great opportunity to link up businesses that wouldn’t have otherwise met, in a relaxed and social environment with great food and drink.”
Jon, CEO – “We wanted to highlight the great work that tech businesses from across the region did, so we ran an awards night with a difference. The bespoke menu, beer and custom made trophies meant everyone went home happy.”
Investment in Helm played a big part in the success of 2018, enabling development of new features and securing future growth of Helm as a whole.
Jon, CEO – “We secured investment from Angel Investors to help grow the business, taking us to the next step and helping to build the team we have today.”
Helm also hosts the South West Digital Awards which ran for the first time in 2018, instantly becoming a huge success within the region.
Zoe, COO – “As it was the first time we’d held the awards we were a little apprehensive of how much of a response from the local community we might get. As it turned out, the local community were excited for a way of bringing us all, within the tech community, together to really showcase what we’re doing in this part of the country. It was a great opportunity to link up businesses that wouldn’t have otherwise met, in a relaxed and social environment with great food and drink.”
Jon, CEO – “We wanted to highlight the great work that tech businesses from across the region did, so we ran an awards night with a difference. The bespoke menu, beer and custom made trophies meant everyone went home happy.”
Investment in Helm played a big part in the success of 2018, enabling development of new features and securing future growth of Helm as a whole.
Jon, CEO – “We secured investment from Angel Investors to help grow the business, taking us to the next step and helping to build the team we have today.”
2018 was such a big year for Helm Tickets and we are only looking to grow and build on this for 2019. Keep up to date on new updates and helpful information here on our blog and keep an eye out for all the incredible new features being launched this year!
Sign up today with Helm Tickets!
2018, Year in Review, Business
POPULAR POSTS
Low Budget Event Marketing
A Brief Guide to Influencer Marketing
The use of influencer marketing has grown exponentially over the last few years due to the ever-increasing growth of social media.
How to market your yoga class this new year
After all the excess of Christmas and looking ahead to the New Year, many of us will have the New Year’s resolution to improve our fitness or to shift a few extra pounds. This is the perfect opportunity to amp up your marketing for your class ready for January.
GET WEEKLY EMAIL UPDATES
CONNECT WITH US
GET WEEKLY EMAIL UPDATES
CONNECT WITH US
© Helm Squared Ltd 2019.
