If you’re like most event organisers, one of the biggest challenges you probably face when running an event is creating an effective marketing strategy. Most events have small teams and everyone in that team ends up doing a little bit of everything.
The Chestnut Appeal, based in Derriford Hospital in Plymouth, has been at the forefront of raising awareness about prostate cancer, as well as other male cancers such as testicular and penile cancer, across the South West since 1999.
They believe it is essential to get more men talking about their health and being more open to taking action when they feel something might be wrong. These cancers can be quite treatable when caught soon enough, but, there can be a lack of support around men’s health that can mean these cancers can have devastating effects.
We spoke to David Squires from The Chestnut Appeal to tell us all about his fundraising events and how Helm Tickets has helped grow them.
Can you tell us about your events and how you came to run them?
Can you tell us about your events and how you came to run them?The summer of 2018 will be long remembered for the heatwave, but it also brought some unseasonable weather which caused both the St Michael’s Mount swim and the Burgh Island swim to be rescheduled.We keep an eye on the weather and sea conditions in the run-up to a swim and keep in constant touch with our safety team if things are looking like we might have to postpone.As an event organiser, it’s really important to remember you can’t control the weather. It can be a headache having to postpone an event but you really do have to think ‘safety first’.It’s something to bear in mind when you set the date for the event that you have a reserve date. Ideally, you would want to have this date set beforehand so if you do have to postpone then you have a new date to offer the participants.And we also offer the participants an option of if they can’t make the new date that they transfer to a different swim or even transfer to the following year.
NEW CONTENT TO YOUR INBOX, WEEKLY
NEW CONTENT TO YOUR INBOX, WEEKLY
Subscribe to receive free events content to your inbox. You’ll be the first to know about new posts and downloads as well as the latest features.
By subscribing to this list, you are agreeing for Helm to use and process your information for marketing purposes.
What strategies does the charity have for ensuring repeat attendance and simultaneously reaching new audiences?
How were you managing your tickets before you began using Helm?It was just a case of asking people to send in a cheque for registration. It was only 7 years ago but it was very different. Everything back then was pretty much done via letter and the post.
What made you switch to Helm Tickets? And, How has Helm changed the way you manage your events?When Jon approached us with the idea of online ticketing in 2015 we jumped at the chance and year on year it has made the whole process smoother to manage and easier for the participant. Even back in 2015 people were resistant to registering online and we were still taking paper registrations., Now in 2018 it’s 100% online registrations.
What are your top tips for organising charity fundraising events?Do something you enjoy. I’ve been swimming all my life. Jumping into the water where and when possible. So organising a swim makes great sense.Don’t over-elaborate. Keep it simple. If it’s a swim, make sure that it’s safe – it’s fun and it’s a challenge. A football tournament – it’s about the Football. you don’t need bouncy castles and face painting!
Charity Event, Organiser Spotlight, The Chestnut Appeal
The use of influencer marketing has grown exponentially over the last few years due to the ever-increasing growth of social media.
After all the excess of Christmas and looking ahead to the New Year, many of us will have the New Year’s resolution to improve our fitness or to shift a few extra pounds. This is the perfect opportunity to amp up your marketing for your class ready for January.