For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.
We are officially leaving Facebook and Twitter.
Helm has always been and will always be an organizer-centric platform. We’re made up of organizers from small, local, independent events to huge enterprises, and we want to spend more time supporting and nourishing these events.
We’re a platform built by organizers, for organizers, and we want to create a platform to help our organizers grow and develop their events, concentrating on education and industry insights.
Over the last few months, we’ve been debating the value of having Facebook and Twitter, thinking about whether it supports our direction in the industry and how it benefits our organizers. By removing some of our social media, we’re able to focus on creating resources that help those who matter to us: our organizers. Whether that’s speaking with organizers directly when they need us most or creating content that helps create, manage and promote their events.
We’ve been increasingly producing content that will help our organizers develop their events more effectively and efficiently. This is something we’re looking to champion further with the development of an education center solely focused on helping you to get the very best out of our platform and your event.
We’ll still be running our Instagram and Linkedin accounts to share office and business updates, but from here on out our primary goal will be to ensure that you’re able to get the support and education we believe is essential in running and developing events.
You can still reach our support team through the website and support center here.
This is the start of greater levels of direct communication and engagement with our organizers and those in the wider events industry.
Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!
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