How to create an email list for your event

How to create an email list for your event

Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event.

Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.

Re-engaging previous attendees of your event is a valuable long term solution for increasing revenue and sustainable growth, as it can cost up to five times as much to attract a new attendee than retain an existing one.

Creating an effective emailing list is perfect for building customer loyalty by creating quality content. Whilst there are many ways of building customer loyalty, email marketing is one of the most powerful ways to reach your target audience. People will subscribe to your email because they’ll believe they hold value.

If you’re starting from the very beginning, building an impressive list can feel like an impossible task. So here we’ll cover some quality methods of building up a list from scratch.

How to build an email list from scratch:

Create a custom call to action (CTA) for each landing page or blog:

Personalized CTAs have a 42% higher view-to-submission rate than CTAs that are the same for all visitors. Which is almost double your potential email subscribers.

People who find your blog or a specific page on your website will have been looking for something specific, so it makes sense that your CTA should also be specific and relevant to meet their needs. For example, if you were looking for event marketing techniques, it would make sense for the CTA to read “Subscribe here for more event marketing techniques”.

Of course, these are only effective if you have the resources to create this quality content, but this process doesn’t have to be complicated, time-consuming or expensive. Some ideas of things you could offer include a fun quiz, an exclusive blog or article, or even just updates on future events or content.

If you offer content directly related to your attendees’ needs, your email newsletter won’t feel like a constant advert. Instead, it will be valuable and helpful, which is key for long-term attendee retention.

Create a pop up for each page or blog on your site:

Whilst a pop-up may seem initially annoying, there are now far more effective and less intrusive ways of prompting website visitors to sign up to your email list.

You can create carefully timed pop-up ads or on-site retargeting. A user can receive a pop-up after they spend a specific amount of time on a page. This could offer content that’s relevant either to the page or to their behavior on the site. Examples of this are exit pop-ups that appear when a user tries to leave the page or scroll pop-ups that appear when a user reaches a specific point on the page.

Pop-ups don’t have to be gimmicky or annoying. If done right, you’ll be able to appeal to your visitors with quality content when and where they need it.

Create a pop-up survey:

Most people don’t visit a website looking for the newsletter sign up form. You need to gain their trust and get them to engage with your content and your event before you present them with a request for their email.

To build your list, you may want to reach out to visitors on specific pages with surveys that are related to that specific content. People tend to be more willing to answer a quick “A or B” question survey if they already feel invested in the content.

If you plan on using this technique we recommend you wait around 10 seconds for your pop-up to appear as this should mean they’re engaging with or reading your content, so in theory, they’re more primed to sign up for emails from a direct source.

Keep it simple. Ask them a question and ask them to include an email address to submit their answer and then they’re done! Remember you do need to ask them whether they’re happy to receive marketing content and emails, but this can be a simple checkbox above the submit button.

Use humor to help give your event and brand a human element:

We’re all so used to seeing so many “yes or no” offers on websites that we often no longer notice them. To help grow your email list, inject some personality and humor into the language you use, as this is a great way of reminding your audience that there’s a human behind the site. This builds that essential trust.

You can create a CTA that’s specific to your event and your audience that will make people hesitate before clicking the “no, thanks”. It’s easy to click no when you ask “do you want to sign up for emails?” But when you ask something more specific to their needs, it becomes a little harder to say no. For example, if you have a key headline act at your event that you know your audience enjoys, ask “Do you want to see X?”

Whilst your audience may still say no, it’s worth testing what works best for your audience and giving them the opportunity to hesitate on your offer.

Make sure your CTA contains value:

The language used in the CTA itself is an important part of making it valuable.

To truly optimize your sign-ups, you don’t actually want to use too many phrases such as “sign up here” or “subscribe” as this can be off-putting for a potential sign up as this language is often associated with junk mail. Instead, you want to focus on using phrases such as “Download”, “Featured”, “Exclusive” and “Access”.

This automatically puts a premium on your content and makes your audience feel they’re gaining access to something that is truly exclusive and specifically for them.

For example, say “ Download our exclusive line up preview here” and then include an email subscription form to access that content. This CTA makes it clear that there’s value to gain from providing your email address.

Your website visitors need to hear how they’ll benefit from providing you with their email address and how this exclusive content isn’t available on your site. The emails need to offer something special otherwise what’s the point?

Promote your newsletter on your social media and email signature:

Even if you don’t have a long list of email subscribers, this doesn’t mean you don’t have an existing network. If you have a following on Twitter, Facebook or Instagram, use these connections to help you build your email list.

You can pitch your email list on site, where they already know and like you, so giving them an option to follow you further may go down quite well.

If you don’t feel comfortable pitching on social media or don’t feel like you have a large enough following, you can always consider adding it to your email signature. The link can go directly to your email newsletter or it could link to a blog post or landing page that contains one of the pre-mentioned pop-ups.

On a daily basis, you probably communicate with a diverse range of people that are already gaining value from your personal emails, so they may be interested in exploring your events in more depth if given the option.

Create landing pages with a specific message:

Industry research has shown an increase in potential leads when you increase the number of landing pages on your site.

Creating individual and personalized landing pages allow you to appeal to a wider demographic. Every person who visits your site about your event will be looking for something different and specific to their needs, so the more landing pages you can create to answer each person’s individual concerns, the greater chance you have of gaining sign-ups to your events newsletter.

Include a CTA on your ‘About’ page:

Your ‘About’ page on your website is one of the most important pages in terms of email sign up potential.

This page is there to prime visitors who want to learn more about your event, but it may not be enough to convince them to buy a ticket. A well placed CTA on the page can encourage them to sign up to your newsletter that will provide them with additional information, potentially leading to future ticket sales.

Creating an email list from scratch doesn’t have to be hard or time-consuming. By using just a few of these techniques you can begin to grow your own loyal following for your event.

For more advice on how to effectively market your event keep an eye on our blog!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

POPULAR POSTS

Basics of Email Marketing – Part 2

Last time we looked at how to get started with an email marketing campaign, including how to create an email marketing strategy and how to build up your email list. If you missed the first part of this series you can find it here. This time we’re taking a look at email marketing best practices and some regulations we recommend you follow.

Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES

How To Create An Effective Event Listing

How To Create An Effective Event Listing

There are new event pages going up daily on Helm Tickets, and there are always even more people looking for events to go to. So what makes certain event listings and pages more successful than others?

There’s a few factors that make a great event listing.  So whether you’re going to embed your listing on your own site or link directly to ours, discover how to make the most of your event listing here!

The Event Name

The most successful events have short, engaging titles that describe exactly what your event is and why it’s different from the rest. The most effective titles make an instant impression, are simple to remember and look great on any promotional materials.

Your title doesn’t need to explain everything about your event, just enough to catch potential attendees’ attention so they’ll want to learn more about your event. If you have a person of interest attending the event or if you, the organiser, are the person of interest make sure their/your name is included in the event title.

The Event Location

When people are looking for events they often search by location. They can do this on our own events listing platform Find.Events. They may be looking for something close to home or something further away during a trip. By providing the exact location, your short and engaging event title will appear where the potential attendees are searching.

By having this exact event location it means anyone that’s already attending your event is also more likely to share with people around them to help spread the word.

Event SEO

Making your event listing SEO friendly means it’s easier for search engines like Google to find your event, which is incredibly important. A good chunk of SEO is based on having relevant keywords in your event title and on your event page. When creating your event title, it’s important to think not only about making it short and sweet but also including a keyword or two in the title that could be used to search for your event.

Then it’s time to look at creating your event description. Take a quick looking into the types of people you want to attend your event. Build up some keywords and phrases that you think they’d search for to find your event. These will be the keywords and phrases that you’ll want to include in your description.  SEO can be as simple as that!

The Event Details

Writing out all the small event details may not be the most interesting part of creating your event, but your audience will appreciate it.  Make sure that your event description tells any potential attendees everything they need to know about your event.

This could include:

  • FAQs
  • What’s allowed/not allowed
  • Line up
  • Recaps from a previous event
  • Transportation options
  • Any other information you might think will help convince your audience to buy a ticket

Make sure your pricing and tickets types are clear and it’s easy to understand what’s included with each ticket. For example, if you have a VIP package that includes free food and drink, make sure you let the potential attendee know that’s what’s included.

All this has many benefits: as well as helping your SEO, it’ll also help to answer any questions people have before they buy their tickets. Picture yourself as the attendee: if you couldn’t find the information you needed before buying a ticket, how likely are you to buy that ticket?

Be Organised

No-one likes having to read through lots of text to try and find the information they’re looking for. Use headers to help organise your event information and break up large bodies of text with sections of broken down information. This makes it super easy for your audience to find exactly what they’re looking for. If you have a schedule for the day or a line up playing at different times, break it down using bullet points. Simple changes like this make it much easier for potential attendees to find what they need.

The quicker they find the information they’re looking for, the quicker they’ll start buying tickets to your event.

The All Important Images

Your event images are arguably one of the most important features of your event page. It’s the best way to attract people to your page. It’ll be used when sharing your page and listing on social media and is one of your most important tools to help you sell more tickets.

Upload the logo of your event, business or organisation. Choose other images that are unique to your event (such as images from previous events) and images that reflect the feel of your event. By uploading lots of great images you’re giving your audience an insight into your event before attending. Make sure you keep these images as professional as possible. This can help you sell more tickets and encourages people to share your event on their own social media profiles.

Combining Text, Images and Video For Success

The most successful event listings and pages include engaging text, compelling images and sometimes even video content embedded into the event description. Choose images and videos that add meaning and depth to your event, so your audience can learn more about your event through your visual content. If you’ve held this event or a similar event in the past, include images and videos that provide show how it went. If you have people of interest attending, performing or speaking at your event, consider including images of them (as long as you have their consent).  Having visual media like this in your event listing is far more engaging for your audience and will help convert them to attendees. 

Creating a great event page is just one of the many parts of developing a successful event, but it’s a very important place to start. These tips are a great way to sell more tickets to your event using our platform. Keep an eye out for more tips on marketing your event to new features to event management advice here on our blog as well as on social media.

Make your event page as successful as possible with Helm Tickets!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of here blogs, as well as, many others here!

POPULAR POSTS

Basics of Email Marketing – Part 2

Last time we looked at how to get started with an email marketing campaign, including how to create an email marketing strategy and how to build up your email list. If you missed the first part of this series you can find it here. This time we’re taking a look at email marketing best practices and some regulations we recommend you follow.

Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES

How to Make Your Valentines Event One to Remember

How to Make Your Valentines Event One to Remember

Valentine’s Day is just around the corner and whether you love it or hate it, as an event organiser, it’s a day you cannot ignore.

In 2017 Brits spent approximately £1.5 billion on Valentine’s Day. This compares to just £908 million in 2016. On average for Valentine’s day, men spend around £40 and women around £20. Couples also stated that they would rather spend money on an experience or event – like dining out for example rather than flowers, lingerie or jewellery.

This coming Valentine’s Day it is reported that a staggering 1,260,000 people are estimated to propose to their partners. With a general average of around 16% of men proposing on Valentine’s Day.

Taking all of this into consideration, February 14th is the biggest night of the year for couples to go out, and that makes it a valuable opportunity to make it extraordinary for your attendees.

To make your Valentine’s event something to remember champagne, chocolates and jewellery seem like the obvious go to’s, but creating a memorable night for the couple is worth far more according to the 2017 study.

Here are a few ideas to make your Valentine’s event one to remember and maybe even the location to “pop the question”!

Food or Wine Tasting

One of the key parts of Valentine’s Day is exciting the senses, and getting the couples in the mood for the ultimate romantic evening.

There’s a huge variety of tasting events that go on during the Valentine’s period, including the classics like wine and chocolate, luxury champagne tastings and a less classic beer and chocolate tasting.

Valentine’s Day is not exclusive to those in a relationship: offering a wine tasting for singles is a great way for singles to meet potential partners. As well as offering groups of singles something fun to do on a traditionally more couples-orientated night.

Or maybe offer an activity followed by a tasting or drinking experience. Bringing in a crowd that may not be as into the big romantic gestures but instead offering them a fun experience with a hint of romance.

NEW CONTENT TO YOUR INBOX, WEEKLY

NEW CONTENT TO YOUR INBOX, WEEKLY

Subscribe to receive free events content to your inbox. You’ll be the first to know about new posts and downloads as well as the latest features.

By subscribing to this list, you are agreeing for Helm to use and process your information for marketing purposes.

Valentine’s Pop-Up Restaurant

Valentine’s is one of the busiest nights of the year when it comes to eating out. With some couples booking in their special night months in advance, offering a pop-up restaurant experience is a great way to bring in attendees.

Setting up in an unusual venue or creating it to cater for a specific niche is the perfect way to create an extraordinary Valentine’s night for couples.

In 2018, Snickers created their own pop-up restaurant for those who were less prepared and forgot to book a table in time.

“Passers-by were invited to grab a reservation card from the van to secure a table for two at Oublie, which translated from French means ‘forgotten’”

This was for an advertising campaign, however, offering a service like this would be amazing for Valentine’s Day. You don’t need to have an alcohol licence to stage a pop-up restaurant, as long as you ask guests to bring their own bottles.

Romantic Film Screening

A romantic film is perfect for getting people in the mood for love.

The best romantic films include classics such as Casablanca, Gone With the Wind and Breakfast at Tiffany’s, as well as more modern movies such as La La Land, Moulin Rouge and About Time.

Just select a movie guaranteed to pull in the attendees, find a suitable location, and set the scene with some romantic extras like candles, chocolate and maybe some popcorn to share.

Vintage Valentine’s at The Movies, for example, will stage a showing of Casablanca at Cork City’s beautiful Ambassador Hotel. It’s sweetening the deal with inclusive popcorn, chocolates and choice of wine, beer or soft drink.

Valentine’s Comedy Night

Hosting a comedy night is the best way to bring in both couples and singles. Everyone enjoys a good bit of comedy and Valentine’s can provide a wealth of material for comics coming into the event.

You can even include dinner and drinks as part of a complete package depending on the location or again, just offering those bespoke Valentine’s extra can help bring in those extra attendees.

If comedy isn’t your thing, there are a variety of other experiences that could be Valentine’s themed. For example a cabaret or burlesque evening, or even a drag queen night, which is always a favourite for singles heading out for Valentine’s.

There are a plethora of Valentine’s Day experiences and events you can offer potential attendees. With spending only looking to increase in 2019, it’s the perfect opportunity to offer something more than the traditional Valentine’s classics. These are just a few of experiences that you could offer couples looking for a romantic evening or singles looking to head out and meet someone or just have a great night out. If you’re looking to create something really different, look into Valentine’s sports events or even something like a craft workshop where couples can create something together.

There is a never-ending list of events you can host for Valentine’s to bring people together and to celebrate love. Think creatively,  put a twist on the traditional and don’t miss out on the chance to create something amazing – there is still plenty of time!

Make your Valentine’s event one to remember with Helm Tickets!

Valentines Day, Valentines Event, Valentines Experience

POPULAR POSTS

Basics of Email Marketing – Part 2

Last time we looked at how to get started with an email marketing campaign, including how to create an email marketing strategy and how to build up your email list. If you missed the first part of this series you can find it here. This time we’re taking a look at email marketing best practices and some regulations we recommend you follow.

Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

How to create an email list for your event

Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.

GET WEEKLY EMAIL UPDATES

GET WEEKLY EMAIL UPDATES

CONNECT WITH US

How to market your yoga class this new year

How to market your yoga class this new year

After all the excess of Christmas and looking ahead to the New Year, many of us will have the New Year’s resolution to improve our fitness or to shift a few extra pounds. This is the perfect opportunity to amp up your marketing for your class ready for January. 

 

2018 saw a huge rise in the number of yoga classes available, from Hot Yoga to Goat Yoga. In the UK, “yoga” was one of Google’s most searched-for words in 2016, while the yoga and Pilates business brings in £812m a year, and rising. 

 

Yet many yoga classes still face the issue of bringing in new clients and not knowing where to start in marketing their businesses. Drawing people into your class over others is now incredibly competitive. Due to this increase in demand, there is now so much choice for consumers to pick from. 

 

Here are a few strategies to promote your yoga class:

UNDERSTAND YOUR STUDENTS

The best way to resonate with your students is to understand what really matters to them. So do as much research as possible into what they want and what they are looking to gain from attending your class. From this position, you will know where to place yourself against any competitors and discover what your USP (unique selling point) is.By crafting a focused message that reflects the views of your students or potential students, you will be creating a bond with them that will bring longevity to the relationship. It will be these more targeted messages that will differentiate your classes from others in your local area. It is also worth cross-selling your classes with other classes you may offer. Introduce students and potential students to other classes you feel they may enjoy. For example, if you have had a Hatha Yoga class that has been successful, maybe work out why that class is so popular from your students and then use that information to push, for example, an Ashtanga Yoga class to those looking for more of a challenge or a step up. If your students are looking to join the latest trends in yoga, why not look into offering more of the novelty yoga classes that are trending on various social media, or hosting a one-off novelty yoga event to introduce customers to your classes.

DEFINE YOUR BRAND

Once you have a good understanding of your audience you can channel that knowledge into your brand. Defining what you are early on will help you keep your message and ethos consistent. Is your brand focused on beginners getting into their yoga practice? Or are they experienced yogis looking to develop their practice further? It will be this definition that will make your class stand out from the rest. Use the information gained from your students to really hone in on what makes your classes uniqueAn effective way of defining your brand is to have a website built which explains everything about your classes, as well as having beautiful visuals created to coincide with it. It should be a visual representation of your class, reflecting its look and feel. It should also perform in converting visitors to students. By using plenty of ‘calls to action’ (‘sign up’, ‘enrol here’, etc.) it should direct them into converting themselves from visitor to your site to a potential student. Being explicit in how you wish to convey yourself to potential students, create a clear marketing message about who you are and what your brand has to offer. 

NEW CONTENT TO YOUR INBOX, WEEKLY

By subscribing to this list, you are agreeing for Helm to use and process your information for marketing purposes.

MAKE THE MOST OF SOCIAL MEDIA

With the understanding of your audience, you can now concentrate your efforts into various social media channels. For Yoga, Instagram is about to become your new best friend. Yoga is growing exponentially on Instagram with accounts like Yoga Girl boasting over 2.1 million followers. Rachel Brathen (Yoga Girl) is the perfect example of how to harness the power of Instagram to advance yourself within yoga. She defined her audience early on and has spent the last few years building a loyal following, keeping on brand, but, at the same time maintaining authenticity. Yoga is a beautiful art form and Instagram is the perfect platform to share visual content. If you are looking to share something with more depth, look at sharing on Facebook and then cross-promoting it on Instagram.Here are a few tips on how to share effectively on social media:
  • Create custom content. Instagram is mainly viewed on mobile devices, therefore, keep your content short and sweet with plenty of eye-catching imagery and video
  • Social Media gurus Hubspot recommend the perfect post on Facebook being around 40 characters despite the 63,206 character limit, and Instagram hitting the sweet spot at around 125 characters
  • Don’t forget to create a killer bio on all your social media platforms, include links to special offers or a sign-up page. Your Facebook banner is also a great place to promote, so keep that in mind when creating an amazing profile page.

The coming new year is the perfect opportunity to push your yoga classes and drive attendance with the tips we’ve mentioned. If you are looking for more information regarding promoting on Instagram check out this blog on Instagram For Event Promotion, where you’ll find some more detailed advice about how to get the most out of the platform.Up your attendance for your yoga class this new year with Helm Tickets!

Yoga, Marketing, Social Media

POPULAR POSTS

Basics of Email Marketing – Part 2

Last time we looked at how to get started with an email marketing campaign, including how to create an email marketing strategy and how to build up your email list. If you missed the first part of this series you can find it here. This time we’re taking a look at email marketing best practices and some regulations we recommend you follow.

Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

How to create an email list for your event

Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.

Environmentally Friendly Event Management

Environmentally Friendly Event Management

Eco-awareness has boomed in the last few years. With the catastrophic levels of plastic pollution and greenhouses gasses, businesses of all levels, from small startups to huge corporations, are now taking it upon themselves to be more eco-conscious in how they direct business and events. Environmentally friendly consumers appreciate when businesses go the extra mile to help save the environment.

Events provide the perfect opportunity to showcase how your business is participating in the rising wave of the environmentally aware. Here are a few of top tips in planning your event to be more eco-friendly:

CONSIDER ECO-FRIENDLY VENUES

One of the best ways to show your potential attendees you are planning an eco-friendly event is by hosting it in an eco-friendly venue. By using these alternatives, they are compliant in reducing fossil fuels and decreasing environmental damage. There are venues that offer Biomass Boilers, thermal insulation, natural ventilation and gathering rainwater.The EU’s Future Cities project is an initiative to help promote livable and climate-proof cities. An example being Cambridge Living Future Community Eco-Village, built with the purpose of sustainability. An increasing number of venues and buildings are adapting to reduce any future environmental harm and deal with climate change.

RECYCLING

Creating a clear and simple recycling scheme is a great way to encourage your attendees to take the green option. Making it as easy and accessible as possible by having multiple recycling bins listing what can and can’t be recycled just reiterates your green policy to your attendees.  An increasing number of events like Boardmasters Festival in Cornwall are taking on a ‘Green Team’ to aid in keeping the festival as clean and green as possible!

NEW CONTENT TO YOUR INBOX, WEEKLY

NEW CONTENT TO YOUR INBOX, WEEKLY

Subscribe to receive free events content to your inbox. You’ll be the first to know about new posts and downloads as well as the latest features.

By subscribing to this list, you are agreeing for Helm to use and process your information for marketing purposes.

TECHNOLOGY

Paper is often used at events because it is cheap and easy to dispose of. However, paper waste accounts for a significant amount of wastage at events and in the modern world it’s increasingly unnecessary.If you have the opportunity, make tablets available during your event with all the details needed about the event. Use them to replace sign-in sheets or email marketing sheets. Alternatively, prior to the event inform guests about event details by sharing attachments for attendees to access on mobile or tablet.Send tickets digitally so they are accessible via mobile and use QR codes to avoid having to print off tickets.

FOOD AND DRINK

If you are planning on supplying attendees with food and drink during the event, consider using biodegradable and recyclable packaging. It will make a huge impact on the volume of waste produced during the event. Deposit schemes for reusable cups is another great way to reduce waste as attendees are more likely to return them at the end of the event instead of just disposing of them.Over-catering is also another huge issue when it comes to arranging events. It is estimated that around ⅓  of all food waste that’s produced or lost comes from the global events industry. Food into landfill is a major cause of landfill methane emissions and is a global greenhouse gas contributor.Estimate the volume of food required by considering the number of attendees, the type of event, and the timetable of activities and always double check dietary requirements prior to the event. That way you should be able to limit the amount of food wastage during the event.

CREATE INCENTIVES

IfReward your attendees for their green efforts! Offer a car-sharing scheme, offer priority to those using e-tickets for parking and entrance to the event. You can always offer discounted tickets to the event, or to the next event to those attendees who have used QR codes for example or another green initiative. And finally offering prize draws and free ticket prizes can always be used to incentivise attendee to go green!It is not necessary to take on every single one of these green initiatives, however, if more events take on just one of these ideas it will help the events industry reduce its impact on the environment and provide another incentive for your guests to attend your event!

Promote your event as effectively as possible with Helm Tickets!

Environmentally Friendly, Event Management, Eco-Friendly

POPULAR POSTS

Basics of Email Marketing – Part 2

Last time we looked at how to get started with an email marketing campaign, including how to create an email marketing strategy and how to build up your email list. If you missed the first part of this series you can find it here. This time we’re taking a look at email marketing best practices and some regulations we recommend you follow.

Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

How to create an email list for your event

Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.

GET WEEKLY EMAIL UPDATES

GET WEEKLY EMAIL UPDATES

CONNECT WITH US

Why Omnichannel Promotion Is More Effective Than Event Listing

Why Omnichannel Promotion Is More Effective Than Event Listing

There are copious amounts of websites that will offer to list your event and help your event reach a larger audience. So, in theory, boosting sales for your event. Unfortunately, too often organisers are left feeling that the time taken in creating the event listing was not worth it due to lack of increased sales.

Whilst event listing is one way of approaching event promotion, to see any measurable increase in sales it takes a range of tools and strategies.

OMNICHANNEL PROMOTION

For many years ‘multichannel promotion’ or marketing has been the favoured method of interacting with potential attendees. By communicating with them on various platforms it enabled companies to reach wider and more diverse audiences. Whether it was a print ad, word of mouth or by social media, a multichannel strategy has been the tried and tested method of promotion for many years. However, consumers are now looking for a more connected and seamless experience when it comes to promotion and marketing. Omnichannel refers to the multichannel sales approach that will also provide the attendees with a more integrated experience. The attendee needs to be able to switch from desktop, to a mobile device, to the event itself, with the experience being completely consistent. Keep the message and promotion of your event unified using the following marketing techniques:
Email Marketing: Plan and develop your communications with your potential attendees well in advance. As well as planning for different audiences, different types of audiences will call for different types of email.Reconnect via email with those already booked into your event. This will not only help to build excitement for the event but it will also help develop a relationship with the attendee and reinforce that you are building a brand/event experience.Having a plan and getting everything set up and organised in advance may seem time-consuming but the payout, in the long run, will be worth it.Social Media: Setting up a dedicated hashtag for your event that will be used throughout all your social media promotion is an effective way of creating a cohesive message.Creating engaging visuals and videos to draw attention to your posts about your event is another great form of promotion. Make sure again that all your posts are visually consistent as this will help build your omnichannel approach to promotion, which will help make your attendees feel valued.Social media is amazing for highlighting announcements and generating hype surrounding your event. Promote things such as new speakers for conferences or updates in the timetable or special features of your event.Paid social media ads are another great way to expand reach and engagement for your event., We would recommend this approach if you have a definite audience you know you are targeting. This will focus your advertising on those who are more likely to be interested in your event generally but may not know that your event is running.

NEW CONTENT TO YOUR INBOX, WEEKLY

NEW CONTENT TO YOUR INBOX, WEEKLY

Subscribe to receive free events content to your inbox. You’ll be the first to know about new posts and downloads as well as the latest features.

By subscribing to this list, you are agreeing for Helm to use and process your information for marketing purposes.

PR: It is far too easy to get wrapped up in the digital side of event promotion and then forget to put time into more tested methods such as PR.

Sending out a press release to various media outlets and listing your event in relevant business journals and newsletters still worth the time it takes to create them as it creates a more well rounded promotional campaign.Direct Mail: As we all know, we live in an increasingly digital world, yet this only adds to the power of physical, tangible marketing techniques like direct mail.Target VIP potential attendees by sending out a physical invite to the event or a promotional box encouraging attendance to your event.Website: Having a great website is an incredibly compelling component of event marketing.To potential attendees, it is a base for them to come to when looking for all essential information regarding the event. Whether the event is hosted on your existing website using something like our embeddable widget or you wish to build something new just for your event, the goal needs to remain the same.The website should be where you are driving all your promotional materials, so it’s essential that all the important information is there to assist in driving ticket sales.An issue with some event listing sites is that it can drive traffic away from your site, as well as featuring events like yours that may appeal to a segment of your demographic. This means you could potentially lose sales to your competitors!

At Helm Tickets our goal is for our organisers to succeed and our features can help you create an omnichannel promotional campaign that can help draw in new attendees, as well as aid in increasing attendee retention. To learn more about promotional strategies, keep an eye out for our blogs on marketing and promotional techniques. Create your omnichannel promotional campaign with Helm Tickets!

Event Listing, Promotion, Business, Omnichannel, Marketing 

POPULAR POSTS

Basics of Email Marketing – Part 2

Last time we looked at how to get started with an email marketing campaign, including how to create an email marketing strategy and how to build up your email list. If you missed the first part of this series you can find it here. This time we’re taking a look at email marketing best practices and some regulations we recommend you follow.

Basics of Email Marketing – Part 1

Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.

How to create an email list for your event

Putting together an email list may seem like a daunting task, but it’s an essential component to running a successful marketing campaign for your event. Email lists are perfect for encouraging attendees to return to future events you may run as well as informing new subscribers of events coming up.

GET WEEKLY EMAIL UPDATES

GET WEEKLY EMAIL UPDATES

CONNECT WITH US