In Part 2 we took at look at the best practices when it comes to email marketing as well as the regulations such as GDPR, if you missed part 2 and are looking for more information on best practices and regulations check it out here.
Reserve and Waiting Lists Now Available
You can now make reserve and waiting lists available on your Helm Tickets event. These tools are great ways to easily manage your attendance numbers and ticket availability – providing you with the opportunity to increase capacity and immediately inform those interested in purchasing tickets. These new features give organisers more control over how event tickets are managed, whilst also making tickets more accessible to those who would like to be notified when they go on sale.
The two types of lists have different functionality. Which one you use is dependant on your event and how you choose to distribute tickets. Here’s a quick run down on what the new features can do and how they’re best used.
Waiting lists are almost a more basic form of reserve lists. If you want to notify anyone interested that tickets are on sale or more have been made available, waiting lists are perfect.
Enabling a waiting list will allow customers to sign up to mailing list which will automatically notify them if/when more tickets become available. As soon as a ticket is cancelled or you increase the number of tickets on sale, those on the list will be emailed. No-one on the mailing list will have priority over anyone else – waiting lists are solely first come, first served.
Waiting lists are simple, can be set up with one click and do not require any management, giving you more time to organise and market on your event.
Although similar to waiting lists, reserve lists are more like a queue and can be customised to suit the organiser’s preference. If you organise an event which sells out and would like to give priority access to those interested early-on or those who just missed out on tickets, reserve lists is the tool for you.
When enabled, customers can add themselves to the list to be notified when tickets are made available. The difference is that you choose who gets contacted first. There are three options for reserve lists:
- First come, first served: Those on the list will be notified in the order in which they registered.
- Randomly: The system will randomly select a user based on their ticket preference and notify them.
- Manual: The organiser can select customers manually from the list. You can also specify how long a ticket is reserved for before the next customer is contacted. If a customer does not purchase the ticket within the specified timeframe, the next customer in the queue will be contacted.
You can use reserve lists to allow ticket buyers to register their interest ahead of your tickets going live or if you simply want to redistribute returned tickets on a first come, first served basis.
The new reserve and waiting list functionality will also enable you to provide a more flexible refund policy, should you want to. If you’d like to offer returns but don’t want to miss out on ticket revenue, these lists guarantee those who want to attend can purchase tickets within minutes of further tickets becoming available. These lists can be enabled quickly and easily during the event creation/editing process.
For support with creating your waiting or reserve lists, check out this helpdesk article.
Features, reserve lists, waiting lists
Last time we looked at how to get started with an email marketing campaign, including how to create an email marketing strategy and how to build up your email list. If you missed the first part of this series you can find it here. This time we’re taking a look at email marketing best practices and some regulations we recommend you follow.
Email marketing may seem a fairly old school method of marketing your next event in a world full of messaging and social media channels, but it’s still one of the most effective ways to get in front of your target audience and get results.