Event Page Design Tips

Event Page Design Tips

Your event’s website – specifically the landing page/homepage – is the most critical tool for converting event awareness into converted event attendees. The design of your pages should help achieve this goal with a clear identity and message, an organized information hierarchy and stunning visual imagery. The following tips can help you maximize the effectiveness of your event page using the Helm Tickets event widget.

Brand Identity

Your events landing page (homepage) should embody your brand by showing off your brand’s unique identity. The most effective event ticket pages express this identity with both visual and verbal aspects. By pairing typefaces with simple and clear layouts that help to close a sale with a natural registration process, you create a hierarchy. A design hierarchy is a design that guides a user along a specific path towards a single goal.

Having a good visual hierarchy arranges content into whatever you want the viewer to see first, second, third and so on. You can do this with powerful imagery, contrasting colors, or even relative size of each element on a page. Verbal hierarchies work in a similar way in that you can funnel your information available towards a desired outcome. For example, you could present your essential information first, such as event name, date/time/location, and cost, then follow on with further engaging event details such as any speakers, activities or logistics.

Ensuring a good level of usability is essential when putting together all of these elements on your event ticket page. Be flexible with your layouts and make sure your site loads quickly and is easy to use, especially on mobile. Whilst design is important, it shouldn’t lose any usability.

Brand Message

An events ticketing page messaging works alongside its information hierarchy. Attendees are increasingly searching for greater levels of interactivity, entertainment, and engagement. By creating an effective event page messaging you should be able to support a user-defined experience based on trust, which is a key factor in building return and new attendees.

The design of your page is incredibly important when you look to develop levels of trust between your attendees and the whole event experience. Defining what that experience is with a combination of visual cues as well as descriptive text can help to define what your brand message is.

Keeping your brand message consistent throughout the experience from buying a ticket to the event itself is immensely important. It will help fuel future purchases with a clear message when being referred by word of mouth or social media, as well as then hopefully leading to a more significant conversion rate.

Consistent messaging creates a level of interest by focusing on the event’s brand promise (an incredible experience), which can feed word-of-mouth advertising (social proof, recommendations) and increase conversions (registration, ticket purchases). Delivering on that promise converts attendees into advocates for your brand, developing future engagement and reinforcing the brand—which is particularly significant for recurring events.

Brand Colors

Event ticket pages seek to spark meaningful, tangible, and comprehensive event experiences. They should depend on a palette of three to five emotionally associated colors. Shades of crimson, navy blue, bright gold, deep orange, vivid magenta, or (more frequently) royal or ultraviolet purple are still commanding palettes both in print and on screen.

Vibrant colors provoke an intense experience, but colors associated with specific emotions (cool for precision or tradition, warm for innovation, neon for excitement) can also emphasize that experience. Contrasting colors for body copy, like black text on a white background, make it easy for potential attendees to skim read and get a quick feel for your event without having to struggle to find information.

Brand Type/Fonts

The most educational event ticket pages use copy that’s understandable regardless of its surrounding (literal or figurative) noise. Simple typography and iconography allow convenient navigation, and consistently-applied type supports the brand’s visual signals in any environment. On screen, that means it needs to be highly functional – mostly sans-serif font sets for subheads, body copy, and buttons – followed by a heavier display typefaces or even hand-lettered type for headlines.

As for copy in general, using fewer words (but correct words) is still the practice. Properly layered typography (progressively darkening color shades or descending weights for headers, subheads, body copy, etc.) will contrast well for more important content like detailed programme descriptions or guest speaker information.

Brand Images

Captivating brand imagery will strengthen any event tickets page’s brand, message, and call to action. Professional photography fairly dominates a significant amount of large conferences, concerts, and festival pages—but many events of varying sizes may also use interchangeable imagery. These illustrations or icons may arise throughout the site, either as a latent wallpaper or overtly associated with particular event features or actions.

For banners or other hero-level imagery, several brands are dialling back their aesthetic imagery in favor of more dynamic and engaging content (social media walls or video reels). Visually, that means simpler logos with fewer colors (if not completely all-one color) and subtler placement are becoming key. The most common occurrence of this is white logos (or text, or icons) overlaying wildly colorful imagery or video.

Whether your event ticket page uses photography or illustration, it’s always best to hire a professional. This will help you to stand out from thousands of amateur Facebook banners or badly lit photographs of surprised or unprepared people. Creative professionals can always make the most of less-than-ideal conditions, so your next events imagery can be more engaging and shareable!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

POPULAR POSTS

Event Page Design Tips

Your event’s website – specifically the landing page/homepage – is the most critical tool for converting event awareness into converted event attendees. The design of your pages should help achieve this goal with a clear identity and message, an organized information hierarchy and stunning visual imagery.

Stress Awareness Month

April is “Stress Awareness Month”, and at Helm we know event organising can be a pretty stressful experience! Some stress can be good – it’s what motivates us and causes the pre-event adrenaline and excitement.

The Importance Of Great Event Photography

Having great event photography can take your event promotion to the next level. Whilst the added time and effort may not initially seem like the wisest investment, having amazing quality images will make advertising and promoting your next event a thousand times easier in the long run.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES

Stress Awareness Month

Stress Awareness Month

April is “Stress Awareness Month”, and at Helm we know event organizing can be a pretty stressful experience! Some stress can be good – it’s what motivates us and causes the pre-event adrenaline and excitement. But obviously too much stress can be harmful, and often people feel embarrassed to admit they’re overly stressed for fear of being seen as weak. You might think it’s good to be stressed so you work harder, but if you’re too stressed, you’ll probably find it difficult to think clearly and work to your best.

Here’s some tips from mental health charity Mind for recognizing that you’re stressed, and how to reduce it.

 

Signs you might be stressed


If you’re stressed, you might feel:

  • Like your thoughts are racing and you can’t switch off
  • A sense of dread, anxious, nervous, or afraid
  • Miserable
  • Overburdened
  • Irritable, aggressive, impatient, or wound up
  • Uninterested in life, losing interest in things you used to enjoy, or like you’ve lost your sense of humor
  • Neglected or lonely
  • Worried about your health

You might find it hard to make decisions, to concentrate, or you might avoid situations that upset you. Stress can also manifest itself physically, so you might find yourself biting your nails, pulling your hair, picking your skin, eating too much or too little or on the go, or smoking, drinking, or taking drugs more than usual. You might snap at people, feel more cranky or defensive, feel like you can’t sit still, or have headaches, chest pains, nausea or indigestion. You might feel exhausted and like you’re always in a hurry with never enough time to accomplish what you want to do each day.

If this sounds familiar, read on for tips to manage this in the run-up to your event.

 

Helm Tickets can help take the stress out of event organizing. We’ve organized events ourselves, which is why we pay out your money before your event, introduce the features you ask for, and provide round-the-clock and speedy support responses. Sign up and see how you can reduce your stress with Helm!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

POPULAR POSTS

Event Page Design Tips

Your event’s website – specifically the landing page/homepage – is the most critical tool for converting event awareness into converted event attendees. The design of your pages should help achieve this goal with a clear identity and message, an organized information hierarchy and stunning visual imagery.

Stress Awareness Month

April is “Stress Awareness Month”, and at Helm we know event organising can be a pretty stressful experience! Some stress can be good – it’s what motivates us and causes the pre-event adrenaline and excitement.

The Importance Of Great Event Photography

Having great event photography can take your event promotion to the next level. Whilst the added time and effort may not initially seem like the wisest investment, having amazing quality images will make advertising and promoting your next event a thousand times easier in the long run.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES

The Importance Of Great Event Photography

The Importance Of Great Event Photography

Having great event photography can take your event promotion to the next level.

Whilst the added time and effort may not initially seem like the wisest investment, having amazing quality images will make advertizing and promoting your next event a thousand times easier in the long run.

Despite camera phones upping their game over the last few years, to really capture the feel of your event and to have professional level advertizing content, it’s still essential to hire an experienced professional if you want to have clear, compelling images.

Here are a few of our top tips to ensure your next event has the best images possible.

Booking a photographer

Hiring an experienced event photographer is incredibly important. If you Google event photographers in your area you’re sure to find hundreds of photographers, so it may be worth reaching out to people you know and seeing if they have any recommendations. If you’re using a venue they also may be able to supply you with several suppliers they’ve used in the past. Give yourself plenty of time to find the right photographer for your event.

Take a deeper look into their work through their website: for example, galleries, testimonials, experience, if they have any specialities, and their pricing. If they’ve frequently worked on events similar to yours or previously worked at the venue they’d be able to provide you with the most effective images.

Try and find a photographer whose style would suit your event’s promotional needs as well as your budget. Always ensure you agree on a fee upfront and what exactly that fee will cover in terms of time, scope, editing and supply of the images.

Once you’ve found a photographer you’re happy with you’ll need to ensure they’re fully briefed on exactly what you need from them. Make sure there’s a safe place for them to leave their equipment, such as a lockable cupboard or office space, and make sure they have appropriate access to the part of your venue you need photographing.

Also make sure they’re easily identifiable as the official event photographer(s). This makes sure you know what you’re paying for and ensures they don’t get too hijacked by guests looking for photos!

Writing an appropriate brief

Writing a brief can seem a daunting and time-consuming task. However, the long term payoff of having a clearly written brief ensures your photographer will be able to do the best job they can for you. Make sure you take the time to discuss what you want from them before the event as well as on arrival – this way you can deal with any last minute opportunities or concerns.

The images from your event should have a clear narrative and tell the story of your event. Include pre-event shots to show the set up of your event and build hype for it,  followed by plenty of images of attendees arriving and people interacting with your event. Depending on what your event is, you may want to include images of people watching a demonstration or presentation, your attendees sampling something, or talking to others at the event. The key sentiments you want to be able to convey are your attendees enjoying themselves, celebrating, learning, and interacting. This will grow the levels of trust and engagement for possible future attendees.

Have a good mixture of close-up and broader shots, as well as a mix of candid and posed shots. This is necessary to ensure you have a good variety of material to work with in the future. Some of these shots will be more appropriate for use on social media and some may be more appropriate for use on marketing and promotional materials. Having images that convey emotion can sometimes be more effective than getting action shots, so aim to get a good level of reaction shots to your event. Put together a list of essential shots as well as some that are more abstract and give your photographer the opportunity to be creative on the day too!

The brief itself should include:

  • Audience and purpose: it’s essential to get images of your audience interacting with your event but it’s also a good idea to think about who you’ll be putting that image in front of and what they’d want to see to encourage them to buy a ticket to your next event. Are the images for social media? Are they for a press release? Are they for stakeholders? Or maybe for your next brochure or advert?

    There can sometimes be several audiences you want to target, so it’s important to remember this when writing out your image list.
  • Branding: if you have a set of brand guidelines it may be worth supplying those to your photographer so they get a good feel and understanding of your brand and are better able to create images that accurately reflect it.
  • Know the event: the more information your event you can supply your photographer, the better. If you have an event programme or guide it may be worth sending this to them in advance so that they can plan out their time to make sure they’re able to get all the shots you need in the allotted time.

    Once arriving at the event it may be worth showing them around so that they know where they’re going and can be more effective in how they spend their time at your event. If there are any VIPs or specific people you need plenty of photos of, make sure  you introduce them in advance so there’s no confusion and it makes it easier for both the photographer and the person of interest.
  • Key moments: let your photographer know in advance the key moments of your event that you want capturing. Creating a timetable of these moments may be really useful in timings for your photographer as well as making it easier to create a short list.
  • Timings: prior to your event it’s important to agree both how and when they’re going to supply you with the images. It’d be useful if at some point during the event you receive a few images to be used across all communications whilst the event is still live, and enough to use immediately after the event for ‘round up’ emails and press releases. The remaining images can then be scheduled to be delivered depending on when you need them.

Permissions

Generally, you don’t need to get permission to photograph large groups of people at public events, provided the images won’t be used out of context or aren’t likely to cause distress or harm. However, if minors are present, you’ll need to get parental consent for the child to be photographed.

Despite the fact you generally need permission, it’s advised that you highlight that there will be a photographer present at your event and have a procedure in place for those who are unhappy having their photo taken. Many events include opting into having the attendees’ photo taken as a condition of admission into the event, depending on the type of event and audience.

At Helm Tickets we want to make sure you make the most out of your event and set yourself up to have even greater success at your next event. Finding a great event photographer and using the images to promote and share your event is incredibly important and we hope these tips will make the process that little bit easier! 

Promote your event more effectively with Helm Tickets!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

POPULAR POSTS

Event Page Design Tips

Your event’s website – specifically the landing page/homepage – is the most critical tool for converting event awareness into converted event attendees. The design of your pages should help achieve this goal with a clear identity and message, an organized information hierarchy and stunning visual imagery.

Stress Awareness Month

April is “Stress Awareness Month”, and at Helm we know event organising can be a pretty stressful experience! Some stress can be good – it’s what motivates us and causes the pre-event adrenaline and excitement.

The Importance Of Great Event Photography

Having great event photography can take your event promotion to the next level. Whilst the added time and effort may not initially seem like the wisest investment, having amazing quality images will make advertising and promoting your next event a thousand times easier in the long run.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES

Helm Tickets Shortlisted For Plymouth Business Awards

Helm Tickets Shortlisted For Plymouth Business Awards

After entering the Plymouth Business Awards 2019 in February we are excited to announce we have been shortlisted as finalists for the following categories: Best Tech Business, Small Business of the Year and that Jon Catney our CEO has been shortlisted as a finalist in the Young Business Person of the Year category.

The Plymouth business awards features a variety of Plymouth’s most successful companies – from it’s largest to it’s smallest in a variety of sectors. The judging panel selected those to be shortlisted through hundreds of entries in a diverse range of categories. Since 2011 the prestigious awards have been seen as a huge success by the dozens of firms, individuals and organisations that have attended.

We entered the awards to celebrate the incredible growth we have seen over the last year. After being founded in 2015, we have been able to establish ourselves as a major contender in the ticketing industry. And in 2018 we saw our best year yet, nearly £100 million of ticket stock on our platform has been listed, with tickets now being sold in 60 different countries.

We are a platform built by event organisers for event organisers, and our organiser-first approach saw huge payoffs last year with a 174.3% increase in organisers registered from January to December 2018.

Our CEO, Jon Catney, has been a driving force for this growth so we are thrilled to be able to celebrate his incredible achievements at the Plymouth Business Awards this year in the Young Business Person of the Year category! Dubbed “The hippest company in Plymouth” by Plymouth Live in 2018, we are a business that’s proved to be fiercely ambitious with incredible vision. That ambition and insight is all derived from the passion that Jon has to provide the best possible platform for our organisers.

We are eagerly anticipating the awards evening on the 17th of May! For more information on the awards follow the link here!
Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

POPULAR POSTS

Event Page Design Tips

Your event’s website – specifically the landing page/homepage – is the most critical tool for converting event awareness into converted event attendees. The design of your pages should help achieve this goal with a clear identity and message, an organized information hierarchy and stunning visual imagery.

Stress Awareness Month

April is “Stress Awareness Month”, and at Helm we know event organising can be a pretty stressful experience! Some stress can be good – it’s what motivates us and causes the pre-event adrenaline and excitement.

The Importance Of Great Event Photography

Having great event photography can take your event promotion to the next level. Whilst the added time and effort may not initially seem like the wisest investment, having amazing quality images will make advertising and promoting your next event a thousand times easier in the long run.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES

Earth Hour 2019

Earth Hour 2019

8:30pm (in your local time) on Saturday 30th March is Earth Hour. This is a climate change initiative aimed at raising awareness of how much electricity we use. Millions of people will be turning off their lights to mark it. It’s also a good opportunity to stop using electronic devices like computers, iPads, and TVs.

But the idea behind Earth Hour is that we think about how we use energy during the rest of the year. With that in mind, here are some ideas for how to make your events more sustainable and incentivise your attendees to go green:

 

  • Offer discounts to attendees using QR codes or mobile tickets instead of printing (or alternatively, charge extra for printed tickets). If you use Helm Tickets, all tickets are paperless and online. This can save you paying for printing costs too!

     

  • Take deposits for reusable cups if you provide drinks. This encourages people to return them at the end of the event, saving on wastage, and reducing your clearing up costs

  • Offer free tap water for attendees using reusable bottles instead of plastic

     

  • Make it easy to recycle by having clear labels about what types of waste can go where, and having easily accessible bins throughout the event

     

  • Offer incentives or discounts for car sharing or using public transport (if your venue is easily accessible). For example, you could offer priority car parking for cars with more than 2 people. Contact train companies, as they often give discounts for attendees of large events

Go green and host your sustainable events with Helm Tickets!

Jess Cope | Employee Experience Manager

Jess has a varied background – she studied Modern Languages, then moved into web content editing and now works to make sure Helm is a great place to work.

POPULAR POSTS

Event Page Design Tips

Your event’s website – specifically the landing page/homepage – is the most critical tool for converting event awareness into converted event attendees. The design of your pages should help achieve this goal with a clear identity and message, an organized information hierarchy and stunning visual imagery.

Stress Awareness Month

April is “Stress Awareness Month”, and at Helm we know event organising can be a pretty stressful experience! Some stress can be good – it’s what motivates us and causes the pre-event adrenaline and excitement.

The Importance Of Great Event Photography

Having great event photography can take your event promotion to the next level. Whilst the added time and effort may not initially seem like the wisest investment, having amazing quality images will make advertising and promoting your next event a thousand times easier in the long run.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES

How To Create An Effective Event Listing

How To Create An Effective Event Listing

There are new event pages going up daily on Helm Tickets, and there are always even more people looking for events to go to. So what makes certain event listings and pages more successful than others?

There’s a few factors that make a great event listing.  So whether you’re going to embed your listing on your own site or link directly to ours, discover how to make the most of your event listing here!

The Event Name

The most successful events have short, engaging titles that describe exactly what your event is and why it’s different from the rest. The most effective titles make an instant impression, are simple to remember and look great on any promotional materials.

Your title doesn’t need to explain everything about your event, just enough to catch potential attendees’ attention so they’ll want to learn more about your event. If you have a person of interest attending the event or if you, the organiser, are the person of interest make sure their/your name is included in the event title.

The Event Location

When people are looking for events they often search by location. They can do this on our own events listing platform Find.Events. They may be looking for something close to home or something further away during a trip. By providing the exact location, your short and engaging event title will appear where the potential attendees are searching.

By having this exact event location it means anyone that’s already attending your event is also more likely to share with people around them to help spread the word.

Event SEO

Making your event listing SEO friendly means it’s easier for search engines like Google to find your event, which is incredibly important. A good chunk of SEO is based on having relevant keywords in your event title and on your event page. When creating your event title, it’s important to think not only about making it short and sweet but also including a keyword or two in the title that could be used to search for your event.

Then it’s time to look at creating your event description. Take a quick looking into the types of people you want to attend your event. Build up some keywords and phrases that you think they’d search for to find your event. These will be the keywords and phrases that you’ll want to include in your description.  SEO can be as simple as that!

The Event Details

Writing out all the small event details may not be the most interesting part of creating your event, but your audience will appreciate it.  Make sure that your event description tells any potential attendees everything they need to know about your event.

This could include:

  • FAQs
  • What’s allowed/not allowed
  • Line up
  • Recaps from a previous event
  • Transportation options
  • Any other information you might think will help convince your audience to buy a ticket

Make sure your pricing and tickets types are clear and it’s easy to understand what’s included with each ticket. For example, if you have a VIP package that includes free food and drink, make sure you let the potential attendee know that’s what’s included.

All this has many benefits: as well as helping your SEO, it’ll also help to answer any questions people have before they buy their tickets. Picture yourself as the attendee: if you couldn’t find the information you needed before buying a ticket, how likely are you to buy that ticket?

Be Organised

No-one likes having to read through lots of text to try and find the information they’re looking for. Use headers to help organise your event information and break up large bodies of text with sections of broken down information. This makes it super easy for your audience to find exactly what they’re looking for. If you have a schedule for the day or a line up playing at different times, break it down using bullet points. Simple changes like this make it much easier for potential attendees to find what they need.

The quicker they find the information they’re looking for, the quicker they’ll start buying tickets to your event.

The All Important Images

Your event images are arguably one of the most important features of your event page. It’s the best way to attract people to your page. It’ll be used when sharing your page and listing on social media and is one of your most important tools to help you sell more tickets.

Upload the logo of your event, business or organisation. Choose other images that are unique to your event (such as images from previous events) and images that reflect the feel of your event. By uploading lots of great images you’re giving your audience an insight into your event before attending. Make sure you keep these images as professional as possible. This can help you sell more tickets and encourages people to share your event on their own social media profiles.

Combining Text, Images and Video For Success

The most successful event listings and pages include engaging text, compelling images and sometimes even video content embedded into the event description. Choose images and videos that add meaning and depth to your event, so your audience can learn more about your event through your visual content. If you’ve held this event or a similar event in the past, include images and videos that provide show how it went. If you have people of interest attending, performing or speaking at your event, consider including images of them (as long as you have their consent).  Having visual media like this in your event listing is far more engaging for your audience and will help convert them to attendees. 

Creating a great event page is just one of the many parts of developing a successful event, but it’s a very important place to start. These tips are a great way to sell more tickets to your event using our platform. Keep an eye out for more tips on marketing your event to new features to event management advice here on our blog as well as on social media.

Make your event page as successful as possible with Helm Tickets!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of here blogs, as well as, many others here!

POPULAR POSTS

Event Page Design Tips

Your event’s website – specifically the landing page/homepage – is the most critical tool for converting event awareness into converted event attendees. The design of your pages should help achieve this goal with a clear identity and message, an organized information hierarchy and stunning visual imagery.

Stress Awareness Month

April is “Stress Awareness Month”, and at Helm we know event organising can be a pretty stressful experience! Some stress can be good – it’s what motivates us and causes the pre-event adrenaline and excitement.

The Importance Of Great Event Photography

Having great event photography can take your event promotion to the next level. Whilst the added time and effort may not initially seem like the wisest investment, having amazing quality images will make advertising and promoting your next event a thousand times easier in the long run.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES