Offline Event Marketing Ideas

Offline Event Marketing Ideas

For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.

But what if you want to create something real? Something more tangible?

To keep your event and its brand at the front of your audience’s mind, you can cover an entire spectrum of marketing techniques, including complimenting your digital marketing efforts with offline marketing campaigns.

There’s still an abundance of ways to engage with your local audience and regional fans in a tangible way. Here are a few great ways to start:

Be where your fans are

When creating a physical offline marketing campaign it’s always important to think about not just how you’re going to reach your fans and audience, but also where you’ll reach them.

For example, if you’re running a punk rock gig, are there any shops or bars you think your audience might go to? You could consider targeting tattoo parlors or skate shops, or anywhere that might play music similar to yours. It’s about hitting the locations that suit your niche.

By doing a bit of research you’ll be able to get in front of your potential audience in an organic way. You won’t just be reaching out to their existing customers, they’ll also be reaching yours.

Great design creates excitement

Creating posters and flyers has always been an essential part of event promotion and they can still be incredibly effective alongside a digital campaign. Having a well-designed poster can set the tone of your event and is a great tool to communicate with your potential audience visually.

They can inform and motivate ticket buyers and become a part of your event’s physical history.

There are  2 things you’ll need to consider when creating your flyers and posters:

  1. Design: What kind of emotion and message do you want to convey? Punk? Corporate? Professional? Handmade? You can use this design on all your physical marketing materials as well as your online campaigns. This ensures your event branding is consistent and instantly recognizable.
  2. Distribution: Posting your flyers on telephones poles won’t quite be enough. You need your posters and flyers to be exactly where your potential audience will be.

You can even use social media to reach out to brands or businesses that share an audience with you and ask if they’d be happy sharing your posters and flyers on your behalf, creating a partnership with them.

Offer meet and greets

If you have a well-known speaker or artist performing at your event, you have the potential to hold VIP meet and greet experiences at your venue. It’s great to do this in advance of your event, as it acts as an effective way to reach and engage your audience and generate excitement for your event. It’s also a great opportunity to sell tickets!

If you do manage to secure a partnership with any local businesses you could reach out to them and see if they’d be interested in holding the meet and greet at their location. This way you’re being where your fans are and it’s mutually beneficial to both you and your partner.

Create a contest with ticket giveaways

Nothing gets people quite as excited as a freebie does! Contests are not only a great way to promote your event, but also act as a great way to engage with your audience.

  • You can use your potential partners by doing ticket giveaways that require visiting their place of business. Or create a prize that’s a combination of your tickets and maybe a gift card (or similar) prize from your partner. Once again creating a deal that’s mutually beneficial.
  • Offer tickets to your local radio station for giveaways. Radios may charge for the promotional privilege, but if you choose a station whose audience would match yours it can be a great way to reach that specific audience in your local area. Spending that money could be a great investment to increase your ticket sales.
  • You can combine physical and offline promotions. Create a social media contest where they have the opportunity to win tickets by posting a photo of themselves with your physical poster in the wild.

In an increasingly digital world, there are still plenty of options when it comes to marketing your event offline. All of the best marketing strategies combine multiple marketing techniques, advertising your event online and in the real world.

For more ideas on how to market your next event check out our blog here! Updated weekly with feature updates, marketing ideas and industry news!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

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Offline Event Marketing Ideas

For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.

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Organiser Spotlight – Breaking into the music industry with MTV

Organiser Spotlight – Breaking into the music industry with MTV

MTV Music Week is turning the traditional festival format on its head with various locations across the city of Plymouth. The 4-day festival will be celebrating not just the music itself but the industry around it, exploring how it impacts art, technology, social media and everything in between. Focusing on curated events aimed at those who are interested in breaking into the music industry, as well as an array of exciting live music events.

Throughout modern history, there have been a number of events that have been said to change the music industry or at least altered the course it was on. In recent years it would appear that “popular” music seemed to change daily, if not by the hour. There are so many avenues to obtain and produce music now it can become overwhelming. One of the most influential catalysts for producing a whole new overhaul of the music industry was the creation and launch of MTV.

Music became infinitely more accessible due to MTV’s creation. It became a part of people’s homes during the ’80s. Music was no longer solely about a band’s technical ability, but about their live performances and on-stage presence. To this day, performing for MTV is still a highly sought after experience because of the doors it can open for up and coming musicians, as well as those more established.

One of the incredible musicians performing at MTV Music Week for their MTV Push Live event is Hamzaa. A singer-songwriter hailing from East London, she is breathing life back into the resurging R&B scene. She brings a level of depth and honesty to her music that resonates with her audiences. Her ability to seamlessly weave her smooth vocals with catchy guitar riffs makes her a hidden gem in the music industry.

She describes the importance and excitement of being able to perform at MTV Music Week, “I am excited to be part of it because I grew up watching MTV, that’s where I was finding new songs. I am glad to be a part of something that was really important to me when discovering music. “  

A huge part of what makes the MTV event in Plymouth so unique is its lasting legacy and influence it has on its audience. It has always offered the chance to explore and discover new sounds and genres that may have otherwise been missed. It expanded the creative boundaries and embraced and propelled technological advances. And for 2019, MTV Music Week is aiming to do just that in a tangible way with the people of Plymouth and the South West as a whole.

Since MTV’s conception, it has set the standard for pop culture and year on year expanded on what defines pop culture. It has championed both established artists and those coming through the ranks. Hamzaa goes on to explain how it feels to be backed by such a huge brand like MTV, “This is big!!! It’s a big thing to me. Some of the greatest artists in the world have been championed and have come up through MTV. This is a real privilege for me.”  

Sharing those same emotions is Young T. & Bugsey, who will be performing at the Yo! MTV Raps event, at the legendary Plymouth venue, The Hub. They stated, “It’s so sick. We used to watch MTV growing up as kids, so to be certified by them now is great.”  Expressing what it means to be performing during MTV Music Week, they said, “We are so gassed to be a part of MTV Music Week! We are super, super happy (shout out MTV!). MTV have been supporting us for a while now, and so it’s really nice to be doing this event. “

MTV Music Week epitomizes what MTV is: it’s bringing the music industry to the people in the most accessible way possible. It’s daytime events run by MTV Breaks, focus on giving young people access to expert advice by industry insiders. Encouraging its attendees to dream big, whilst aiming to give them the knowledge, tools, and experiences to make those dreams become a reality.  Whilst its evening events focus on celebrating those who have come through the ranks of MTV and introducing them to the South West audience.

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

POPULAR POSTS

Offline Event Marketing Ideas

For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.

GET Monthly EMAIL UPDATES

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Organiser Spotlight – MTV Music Week’s Influence on the South West

Organiser Spotlight – MTV Music Week’s Influence on the South West

Devon is the home of two National Parks, five Areas of Outstanding Natural Beauty and eight Blue Flag beaches. It’s also host to dozens of festivals that showcase its unique culture, innovative industries, and beautiful environment. Every year, businesses, residents, and visitors come together to celebrate the local music, crafts, literature, and food and drink the region has to offer. There are so many annual and one-off events and festivals in Devon that you’re sure to find plenty to enjoy.

One of the highlights of Devon’s events scene is MTV Music Week. For 2019, MTV has built on the success of MTV Crashes Plymouth and will now be running a number of music-related events across the city over 4 days, celebrating all things music and offering insight into how it’s impacted art, technology, social media and everything in between.

By moving away from the traditional festival format and running a series of education-based events alongside the live music events, it opens up a part of the music industry that’s often not as accessible in the South West as it is in places like London.

One of the artists performing at MTV Music Week is Hamzaa, an incredible singer and songwriter from East London. Her music radiates soulfulness and honesty with an R&B edge. She has the ability to seamlessly weave her smooth vocals with catchy guitar riffs that bring depth and life to her music. Whilst you can clearly hear her musical influences, it’s how she’s combined these that’s created something truly unique.

Having never played in the South West before, she speaks of what it means for her to play her first show outside of London, “This would be my first time playing to a crowd outside my city, so I am excited to see how people will receive my music and feel the vibe. “  When she thinks of the South West, she says, “It reminds me of Cornwall/Devon. I go down there often to visit a friend of my mum and it’s really beautiful, the greenery… it’s just peace!”

MTV Music Week is not only about introducing the traditional London-based music industry to the audiences of the South West, but also introducing the often forgotten South West to the music industry and its artists.

Another artist playing at the legendary Plymouth venue, The Hub, is Young T.& BUGSEY. They’ll be performing alongside Ghetts, Ms Banks and Snoochie Shy at Yo! MTV Raps. This is a one-off special live event that aims to celebrate the unique style and sound of rap and hip-hop music that’s currently leading the way in the UK. The event will be filmed and aims to bring together the country’s finest to celebrate their collective talent.

When speaking with MTV, Young T.& BUGSEY described their enthusiasm about performing outside of music hubs such as London, Birmingham and Manchester, “… It’s more exciting as you don’t know what to expect from the crowd! “ When they think of the South West as a whole, they think of “the beach, the English style beach though, windy and obviously water! “

There’s a thriving and constantly evolving music scene in the South West. Many young musicians and artists make the diverse range of venues and locations their stomping ground during their early years. Whether that’s performing in The Hub in Plymouth, The Exeter Phoenix or Princess Pavillion down in Falmouth. These locations become a huge part of many artists’ influence and history, and the MTV event in Plymouth is synonymous with that development.

This is exactly why mixing up the format for this year’s event is key to bringing new blood to the music industry, whether it’s attending the speed networking event or meeting those involved with the social media side of the music industry. MTV Music Week is going far beyond a typical festival. It’s a festival offering opportunities and education alongside incredible music performances.

The South West has so much to contribute to the music industry, and MTV Music Week is a huge part of that. By creating a more diverse event in 2019 it’s creating numerous opportunities for the people of the South West, and Plymouth in particular, to get involved and be more than just a spectator to an event. It’s offering something different to potentially a whole new audience who can become active contributors and collaborators as event attendees.

For more information on the educational daytime events and evening events such as live music follow the links above!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

POPULAR POSTS

Offline Event Marketing Ideas

For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES

New Features Coming Soon – Custom Payout Schedule and On-demand Payouts

New Features Coming Soon – Custom Payout Schedule and On-demand Payouts

Updates to how you receive your payouts are coming soon! Here’s a quick insight into how it’ll work and what it means for you and your event.

Custom Payout Schedule

Currently, all payouts are carried out on a monthly basis, but now we’re now giving you the choice of when you’d like to be paid. The new options will be available to you once you’ve received 3 monthly payouts from us.

Until that point, the options will be set to the default of ‘monthly’. This is to reduce the risk of fraud and make sure all our organizers are legitimate. As we all know, security is of the highest importance in today’s climate.  We pride ourselves on being the ticketing platform that is safe, secure and reliable, so we want to ensure our platform is consistently safe for both our organizers and the attendees.

Once you’ve received your 3 monthly payouts from us you’ll unlock the following options to choose from:

  • Weekly
  • Fortnightly
  • Monthly
  • Quarterly

We’re also updating your payouts page with the following information:

  • Next payout date
  • Next payout amount
  • A record of all previous payout amounts and dates, which will be linked to the downloadable pdf statement

Our aim is to give you access to the vital funds you need when you need them. We know having a reliable cash flow is an essential factor in running any event and we want to make sure we’re able to take away some of the stress that comes with waiting for payments.

There are of course a few situations we had to consider and plan for:

  • If you’re yet to enter your bank account details, we’ll be sending you an email to let you know that if you don’t enter them before your next payout date we won’t be able to pay you your funds. We’ll be checking this 7 days before your payout date is due to make sure you have plenty of time to update your details. If you don’t manage to update them in time any funds will carry over to next payout date.
  • The minimum payout amount will be £75 (or the equivalent in your currency e.g.  $75/€75 etc.) and this will apply to all currencies. If your account balance at the time of payout is below this, you’ll receive an email explaining that no payout has occurred because your account doesn’t have the minimum balance available. Inside this email will be a link to request a manual payout (carry on reading to find out more!) Any balance you have under £75 ($75/€75) will be again carried over to the next payout date.
  • Your selected payout option will be locked until the next payout period. So, if you choose monthly payouts, you won’t be able to change it until the current month is over. This will apply to all options apart from “after the event has ended” option.
  • For the “after the event has ended” option, once this is selected, you won’t be able to change it to another option if you’ve already sold tickets. If you select it before you’ve sold any tickets you’ll be able to change it without problems

On-demand Payouts

And now for the biggest payouts update… on-demand payouts! Currently, there’s no option for you to request an on-demand payout if your balance is below the minimum payout amount of £75 (or the equivalent your payout currency, e.g. $75/€75), so we’ve decided to create this as a new feature, on the new separate “My Payouts” page.  This will allow you to request a payout of your current balance* on demand. Like the new payouts schedule, this feature will only be available to you once you’ve had 3 previous monthly payouts.

Any manual requested payout will be subject to a small fee for each manual payout.

This means that if you’ve already had your default payout completed (i.e. 1x monthly payout) you’ll now be able to manually request a payout of your full balance from within your organizer dashboard.

This might be useful to you when:

  • You get paid monthly but want to have an additional payout within the same time period. For example, if your event finishes after your selected payouts schedule and you don’t want to wait another month to receive your funds.
  • If you get paid monthly but your ticket sales don’t add up to the minimum payout amount, you’ll be able to manually request that any and all funds (under £75/$75/€75) are paid to you.

Manual payout requests apply only to the following payout options:

  • Fortnightly
  • Monthly

So remember to keep this in mind when selecting your payout schedule.

There are also a few limitations for manual payouts:

  • You’ll only be able to request 1 manual payout per month
  • *If you are requesting more than £500 you will only be able to receive 50% of your available balance or £500 (whichever is the greater amount). eg. if you have a balance of £580 then you will be allowed to request up to £500. If you have a balance of £3000 then you should be allowed to request up to £1500
  • You’ll only be able to request a manual payout instead of your usual selected payout option if your balance is below the minimum payout amount, or if you’re likely to receive your payout faster than the normal timeframe (even if it’s just a week early)

We’re really excited to bring you this new aspect of our platform. We hope it’ll help take some of the financial stress out of running an event and event management. We strive to put the needs of our organizers first, to help you be as successful as possible and we believe this is a huge step in the right direction of event ticketing. Making sure you have access to the funds you need when you need them!

Grow and develop your event today with Helm Tickets!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

POPULAR POSTS

Offline Event Marketing Ideas

For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES

Helm Tickets Win Small Business of the Year at Plymouth Business Awards

Helm Tickets Win Small Business of the Year at Plymouth Business Awards

After entering the Plymouth Business Awards back in February we’re excited to announce that we have won the award for Small Business of the Year! We’re very pleased to be taking home this award after being shortlisted as finalists for two of the other categories: Best Tech Business and Young Business Person of the Year (for our CEO,  Jon Catney).

The Plymouth Business Awards feature a variety of Plymouth’s most successful companies –  from its largest to its smallest, covering a variety of industries and sectors. The judging panel chose their shortlist and the winners from hundreds of entries in a diverse range of categories. Since 2011 the prestigious awards have been seen as a huge success by dozens of firms, individuals and organizations that have attended.

We entered the awards to celebrate the incredible growth we’ve seen over the last year. Since our creation in 2015, we’ve been able to establish ourselves as a major contender in the ticketing industry. 2018 saw our best year yet, with nearly £100 million of ticket stock listed on our platform and tickets now being sold in 60 different countries. We’re a platform built by event organizers for event organizers, and our organizer-first approach saw huge payoffs last year with a 174.3% increase in organizers registered from January to December 2018. Our CEO, Jon Catney, has been a driving force for this growth so we were thrilled to be able to celebrate his incredible achievements by being a finalist in the Young Business Person of the Year category!

We were dubbed “The hippest company in Plymouth” by Plymouth Live in 2018, and we’re a business that’s proved to be fiercely ambitious with incredible vision. That ambition and insight are all derived from the passion that Jon has to provide the best possible platform for our organizers. We believe it’s the combination of all these things that have led us to win the Small Business of the Year category.

We’re  are so pleased to be announcing our win for Small Business of the Year and look forward to what the next year will bring Helm Tickets! Keep up to date with what’s going on with Helm Tickets here on our blog or follow us on LinkedIn!

Charlotte Allkins | Marketing Assistant

Charlotte is the Marketing Assistant for Helm, coming from a design background she loves creating all types of content. Discover more of her blogs, as well as, many others here!

POPULAR POSTS

Offline Event Marketing Ideas

For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.

GET Monthly EMAIL UPDATES

GET Monthly EMAIL UPDATES