Adele Fans vs Booking Fees

Industry Insights

Last week, singer-songwriter Adele was forced to cancel her final shows at Wembley Stadium after having vocal difficulties.
As if Adele’s fans weren’t disappointed enough, some of them having found out the gig was cancelled on the day, the ticket provider Eventim stated they would not be refunding the booking fees paid by the would-be attendees. For one ticket, this was around £5.50, which is high enough but for those who’d bought multiple tickets, this would add up to over £30.


The ticketing company, based in the UK, stated booking fee refunds would not be available because they’d successfully provided their ticketing service.

 

Of course, once Eventim had experienced the angry reactions of several thousand Adele fans, they backtracked and said all fees would be refunded because of the “short notice” of the cancellation. This of course, isn’t the case. Eventim had to refund the booking fees because of the PR storm they were the centre of.


We’ve previously discussed our dissolusion with ticketing companies offering refunds as “good will gestures” or as if refunds are an outside-the-box feature to behold. As always, everyone on the team here at Helm Tickets is striving to provide a ticketing platform that isn’t in the dark and untrustworthy waters of the global ticketing business.


Helm Tickets regularly facilitates full refunds at the decision of the event organiser – including the booking fee. Sure, by providing tickets we’ve completed our end of the agreement but why make going to events difficult for attendees? Sometimes things come up or an event is cancelled, we shouldn’t rub salt in wounds by leaving guests out of pocket.

Helm Tickets works because we are all event organisers who have had enough of shady ticketing – the events business is hard enough.

 

So, what are you waiting for? Sign up to Helm for better ticketing.

 

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