5 ways to engage teams in fundraising
Here’s 5 things we’ve learned about how to use charity fundraising as part of your employee experience strategy:
1) Dedicate the time to doing it properly
We chose to raise money for Guide Dogs as dogs are an important part of our own lives (we work alongside our canine friends in our office) and we’re keen to support blind or partially sighted people to be able to experience the life-changing help that guide dogs can provide. Having a shared passion helps unite us and motivates us to work together to achieve our fundraising goal, which then carries over into our day-to-day work to achieve our company goals.
NEW CONTENT TO YOUR INBOX, WEEKLY
NEW CONTENT TO YOUR INBOX, WEEKLY
Subscribe to receive free events content to your inbox. You’ll be the first to know about new posts and downloads as well as the latest features.
By subscribing to this list, you are agreeing for Helm to use and process your information for marketing purposes.
3) Ask your team to suggest ideas
We’re keen that the whole team is able to suggest ways we can fundraise. This creates buy-in from the team, and makes it so they want to be involved and donate their time and money, rather than having a top-down directive to hand over your well-earned cash because we say so! Plus, this means that they’ll be doing activities they enjoy, so the motivation is already there.
4) Be creative and keep it fun!
For example, we wanted to host a networking event, but with a difference (always!), so we invited local professionals, creatives, and business people to come together to network, but also to meet the guide dogs and their owners and find out more about their vital work, and of course, raise some money to help them. We love dogs, we love events, and we love pizza, so the Puppies & Pizza party was born!
By making our event something that we enjoyed and cared about, our team were excited and on-board with our plans, rather than just feeling like it was something they had to attend out of obligation. It was so successful that we’re hoping to run a similar event soon.
5) Use your team’s outside hobbies and talents
Discussing what we could offer and what we’d like to bid for encouraged us to get to know each other better, discover people’s hidden talents, and become closer as a team. Even doing chores for others helped us bond with our workmates and encouraged the team to continue that generous culture day-to-day.
We’re making good progress towards our goal and we’re all very excited to be able to name our puppy very soon. Let us know how you’ve got your employees motivated to fundraise!
Charity, Fundraise, Business, CSR
For many businesses and events, digital marketing is key. Online ads and social media marketing have become incredibly accurate, and act as a measurable tool for reaching the target audience of your event.
A “brand’s story” has become a huge marketing buzz-phrase in recent years. But how clear are you on what that means? And how you can use it to elevate your event?
When you harness the power of brand storytelling you’ll be able to engage more effectively with your attendees – developing an emotional response to your brand and building a greater level of community.
If you’re not currently using video as part of your marketing strategy then you aren’t alone.
We understand that the thought of creating video content can be an intimidating one, but video is one of the most effective tools in driving customer engagement. 54% of consumers wanted to see more video content from a brand or business they support and 43% of B2C marketers said that pre-produced video is the most successful type of content for marketing purposes.