5 ways to engage teams in fundraising

It’s Guide Dogs Week this week and here at Helm Tickets we’re raising £2500 to name a guide dog puppy. Fundraising as a company or organisation is obviously great for raising money for good causes, but it’s also a fantastic way to improve your employees’ engagement if you do it right.

Here’s 5 things we’ve learned about how to use charity fundraising as part of your employee experience strategy:

1) Dedicate the time to doing it properly

 It’s really important to show that charity fundraising and corporate social responsibility isn’t just a gimmick. One of our core values at Helm is no gimmicks, and we see this through by dedicating proper time and energy to our charity fundraising at all levels of the company. Senior management are just as involved as everyone else, and no-one is too busy or too important to spare their time. Being socially responsible is really important to us, as individuals and as a company, and it helps us retain our valuable team members when they see that we take it seriously, and their own values align so well with ours.


2) Choose a cause that means a lot to your team

We chose to raise money for Guide Dogs as dogs are an important part of our own lives (we work alongside our canine friends in our office) and we’re keen to support blind or partially sighted people to be able to experience the life-changing help that guide dogs can provide. Having a shared passion helps unite us and motivates us to work together to achieve our fundraising goal, which then carries over into our day-to-day work to achieve our company goals.




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3) Ask your team to suggest ideas

We’re keen that the whole team is able to suggest ways we can fundraise. This creates buy-in from the team, and makes it so they want to be involved and donate their time and money, rather than having a top-down directive to hand over your well-earned cash because we say so! Plus, this means that they’ll be doing activities they enjoy, so the motivation is already there.

4) Be creative and keep it fun!

We’re a team who likes to break away from the normal way of doing things and have fun in everything we do, so we’ve enjoyed using our creativity to think of quirky and interesting ways to fundraise.


For example, we wanted to host a networking event, but with a difference (always!), so we invited local professionals, creatives, and business people to come together to network, but also to meet the guide dogs and their owners and find out more about their vital work, and of course, raise some money to help them. We love dogs, we love events, and we love pizza, so the Puppies & Pizza party was born!


By making our event something that we enjoyed and cared about, our team were excited and on-board with our plans, rather than just feeling like it was something they had to attend out of obligation. It was so successful that we’re hoping to run a similar event soon.

5) Use your team’s outside hobbies and talents

For our in-office fundraising, we hosted an auction of promises among the team. We’re a small team, but the promises on offer were well worth bidding for: a digital portrait, language lessons, made-to-order desserts, bespoke playlists and photoshoots, and the offer to do all those tasks you don’t want, like washing up, selling your old stuff or making tea.


Discussing what we could offer and what we’d like to bid for encouraged us to get to know each other better, discover people’s hidden talents, and become closer as a team. Even doing chores for others helped us bond with our workmates and encouraged the team to continue that generous culture day-to-day.


We’re making good progress towards our goal and we’re all very excited to be able to name our puppy very soon. Let us know how you’ve got your employees motivated to fundraise!

Charity, Fundraise, Business, CSR


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